What's New? Custom Calculators
It’s no secret that customer feedback is one of the most powerful tools for marketers and business owners in developing their strategies. Because of this, we’re all in constant competition to catch our customers’ attention and get the data we…
What is a customer satisfaction survey? Other types of Customer Satisfaction Surveys Why are Customer Satisfaction Surveys important? Customer satisfaction question types How often should you survey customer satisfaction? Best Practices for customer satisfaction surveys Wrapping up Your customers are…
What is Data-Driven Marketing? What are the benefits of data-driven marketing? How to Get Started with Data-Driven Marketing Social media Email customization Pain point analysis Internet use in the United Kingdom has increased by 78% year on year. This supports…
What does RACE stand for? Plan Reach Act Convert Engage Why choose the RACE model The RACE model is a framework for the strategic planning of digital marketing activities or omnichannel communication plans. The model consists of four stages, each…
Why quizzes generate leads How to create a lead capture quiz 1. Tailor your quiz to your audience 2. Add a lead capture form 3. Create a rewarding set of results 4. Follow up with a welcome email 7 Tips…
Launching a website is an essential digital marketing strategy. Not only is it an opportunity to increase your exposure to those searching online, but they’re also a crucial touchpoint in the customer lifecycle for building trust and illustrating your unique…
What is drip email marketing? Why are email drip campaigns so effective? How to create a drip campaign 1. Decide on a target audience 2. Give your drip campaign an objective 3. Set up your trigger 4. Create your emails…
What is a lead form? Lead form optimization 1. Place forms above the fold 2. Consider the best form length for your audience 3. Think about which fields are required 4. Make it clear what information you’re asking for 5.…
What is a lead capture page? Why are lead pages important? How to optimize your lead capture page Minimize friction Strong call-to-action Focus on the benefits of your offer Personalized copy Form positioning Create a lead magnet Length of forms…
What are email marketing metrics? What are the primary email metrics? Other email marketing KPIs Wrapping up What are email marketing metrics? Email marketing is one of the most prolific digital marketing strategies, not only because it enables you to…
