{"id":15812,"date":"2024-03-26T12:17:46","date_gmt":"2024-03-26T12:17:46","guid":{"rendered":"https:\/\/wp-stagesh.bugfree.co.uk\/?page_id=15812"},"modified":"2024-04-16T11:45:36","modified_gmt":"2024-04-16T11:45:36","slug":"customer-acquisition-cost-calculator","status":"publish","type":"page","link":"https:\/\/wp-stagesh.bugfree.co.uk\/customer-acquisition-cost-calculator\/","title":{"rendered":"Customer Acquisition Cost Calculator"},"content":{"rendered":"\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-3366754\" data-block-id=\"3366754\"><style>.stk-3366754{padding-top:100px !important;padding-bottom:150px !important;margin-bottom:0px !important}.stk-3366754-column{max-width:1100px !important}.stk-3366754 > .stk-separator__top svg{fill:var(--theme-palette-color-4,#0e0c1b) !important;filter:none !important}.stk-3366754 > .stk-separator__top .stk-separator__wrapper{transform:scaleX(1) !important;height:217px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3366754-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1c82037\" data-v=\"4\" data-block-id=\"1c82037\"><style>.stk-1c82037-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-1c82037{align-self:center !important;overflow:hidden !important;max-width:1300px !important;margin-right:auto !important;margin-left:auto !important}@media screen and (max-width:1023px){.stk-1c82037{max-width:700px !important;margin-right:auto !important;margin-left:auto !important}}@media screen and (max-width:767px){.stk-1c82037-container{max-width:300px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1c82037-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1c82037-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-ac23293 stk-block-background\" id=\"cac-calculator\" data-block-id=\"ac23293\"><style>.stk-ac23293{background-color:#f74d661f !important;border-top-left-radius:10px !important;border-top-right-radius:10px !important;border-bottom-right-radius:10px !important;border-bottom-left-radius:10px !important;overflow:hidden !important;border-style:solid !important;border-color:#f74d6647 !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;align-items:center !important;max-width:580px !important;padding-top:5px !important;padding-right:15px !important;padding-bottom:5px !important;padding-left:15px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:7px !important;margin-left:auto !important;display:flex !important}.stk-ac23293:before{background-color:#f74d661f !important}.stk-ac23293 .stk-block-heading__text{font-size:13px !important;color:var(--theme-palette-color-2,#F74D67) !important;font-weight:700 !important}@media screen and (max-width:1023px){.stk-ac23293 .stk-block-heading__text{font-size:13px !important}}<\/style><h1 class=\"stk-block-heading__text has-text-color has-text-align-center\">CAC CALCULATOR<\/h1><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-da42bd8\" id=\"calculate-your-customer-acquisition-cost\" data-block-id=\"da42bd8\"><style>.stk-da42bd8{margin-bottom:16px !important}.stk-da42bd8 .stk-block-heading__text{font-size:60px !important}@media screen and (max-width:1023px){.stk-da42bd8 .stk-block-heading__text{font-size:50px !important}}@media screen and (max-width:767px){.stk-da42bd8 .stk-block-heading__text{font-size:30px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Calculate your customer acquisition cost<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-76fe30b\" data-block-id=\"76fe30b\"><style>.stk-76fe30b{margin-bottom:40px !important}<\/style><p class=\"stk-block-text__text has-text-align-center\">Use our free CAC calculator to calculate the cost of acquiring new customers for your business.<\/p><\/div>\n\n\n\n<script id=\"shoutscript\" type=\"text\/javascript\" src=\"https:\/\/shout.com\/ShoutEmbed\/embed.min.js\"><\/script>\n<div shout-embed data-sh-form=\"4v6ABKrL\" data-sh-height=\"600px\" sh-preview=\"true\" sh-cog-off=\"true\" style=\"border-radius: 20px; overflow:hidden;\"><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-638e230 stk-block-background\" data-block-id=\"638e230\"><style>.stk-638e230{background-color:var(--theme-palette-color-6,#F4F4F5) !important;padding-top:100px !important;padding-bottom:100px !important;margin-bottom:0px !important}.stk-638e230:before{background-color:var(--theme-palette-color-6,#F4F4F5) !important}.stk-638e230 > .stk-separator__top svg{fill:var(--theme-palette-color-4,#0e0c1b) !important;filter:none !important}.stk-638e230 > .stk-separator__top .stk-separator__wrapper{transform:scaleX(1) !important;height:217px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-638e230-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f14f431\" data-v=\"4\" data-block-id=\"f14f431\"><style>.stk-f14f431-container{margin-top:0px !important;margin-right:auto !important;margin-bottom:0px !important;margin-left:auto !important;max-width:800px !important}.stk-f14f431{align-self:center !important;overflow:hidden !important;max-width:1300px !important;margin-right:auto !important;margin-left:auto !important}@media screen and (max-width:1023px){.stk-f14f431{max-width:700px !important;margin-right:auto !important;margin-left:auto !important}}@media screen and (max-width:767px){.stk-f14f431-container{max-width:450px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f14f431-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f14f431-inner-blocks\">\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-a77c88f\" id=\"create-a-csat-survey\" data-block-id=\"a77c88f\"><style>.stk-a77c88f{overflow:hidden !important;align-items:center !important;max-width:580px !important;padding-top:5px !important;padding-right:10px !important;padding-bottom:5px !important;padding-left:10px !important;margin-top:0px !important;margin-right:auto !important;margin-bottom:7px !important;margin-left:auto !important;display:flex !important}.stk-a77c88f .stk-block-subtitle__text{font-size:14px !important;color:var(--theme-palette-color-2,#F74D67) !important;font-weight:700 !important}@media screen and (max-width:1023px){.stk-a77c88f .stk-block-subtitle__text{font-size:14px !important}}<\/style><p class=\"stk-block-subtitle__text stk-subtitle has-text-color has-text-align-center\">HOW TO USE THE CAC CALCULATOR<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fa9feb4\" id=\"estimate-your-campaign-spend\" data-block-id=\"fa9feb4\"><style>.stk-fa9feb4{margin-bottom:20px !important}@media screen and (max-width:767px){.stk-fa9feb4 .stk-block-heading__text{font-size:30px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Estimate your campaign spend<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-03348fa\" data-block-id=\"03348fa\"><p class=\"stk-block-text__text has-text-align-center\">To calculate the cost of acquiring new customers you&#8217;ll need to enter the cost of any sales &amp; marketing campaigns, and the number of new customers acquired during this period. Then, we&#8217;ll calculate your CAC for you.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-64c188d\" data-block-id=\"64c188d\"><style>.stk-64c188d{max-width:1000px !important;padding-top:150px !important;padding-bottom:150px !important;margin-right:auto !important;margin-left:auto !important}.stk-64c188d > .stk-separator__top .stk-separator__wrapper{transform:scaleX(4) !important;height:238px !important}.stk-64c188d > .stk-separator__top svg{filter:drop-shadow(2px 4px 6px #000) !important}<\/style><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-content-align stk-64c188d-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-46c8f72\" data-v=\"4\" data-block-id=\"46c8f72\"><style>.stk-46c8f72-container{max-width:800px !important}@media screen and (max-width:1023px){.stk-46c8f72{max-width:700px !important;margin-right:auto !important;margin-left:auto !important}}@media screen and (max-width:767px){.stk-46c8f72-container{max-width:450px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-46c8f72-container stk--no-background stk--no-padding\"><div class=\"has-text-align-left stk-block-content stk-inner-blocks stk-46c8f72-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-791018f\" id=\"cac-calculator-fa-qs\" data-block-id=\"791018f\"><style>@media screen and (max-width:767px){.stk-791018f .stk-block-heading__text{font-size:30px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">CAC Calculator FAQs<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d8a22ad\" data-block-id=\"d8a22ad\"><style>.stk-d8a22ad{margin-bottom:48px !important}@media screen and (max-width:1023px){.stk-d8a22ad{padding-right:50px !important;padding-left:50px !important}}@media screen and (max-width:767px){.stk-d8a22ad{padding-right:10px !important;padding-left:10px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Everything you need to know about Customer Acquisition Cost (CAC).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-364dbb9\" id=\"what-is-customer-acquisition-cost-cac\" data-block-id=\"364dbb9\"><h3 class=\"stk-block-heading__text has-text-align-left has-text-align-center-mobile\">What is customer acquisition cost (CAC)?<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1983dd5\" data-block-id=\"1983dd5\"><p class=\"stk-block-text__text\">Customer Acquisition Cost (CAC) refers to the average amount of money a business spends to acquire a new customer. It is a crucial metric for companies as it helps in understanding the effectiveness of their marketing and sales efforts.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ab14405\" data-block-id=\"ab14405\"><p class=\"stk-block-text__text\">It&#8217;s a great metric to use alongside your conversion rate, which can help you understand why you may have a high CAC. If you&#8217;re CAC is too high, then it&#8217;s likely that certain sales or marketing strategies aren&#8217;t working for your business.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-9bf9332\" data-block-id=\"9bf9332\"><style>.stk-9bf9332{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-bf674fa\" id=\"how-do-you-calculate-customer-acquisition-cost\" data-block-id=\"bf674fa\"><h3 class=\"stk-block-heading__text has-text-align-left has-text-align-center-mobile\">How do you calculate customer acquisition cost?<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-557a3f4\" data-block-id=\"557a3f4\"><p class=\"stk-block-text__text\">To calculate CAC, you would typically divide the total costs associated with acquiring customers (such as marketing cost, sales team salaries, ad spend, etc.) by the number of customers acquired during a specific period.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c979b95\" data-block-id=\"c979b95\"><p class=\"stk-block-text__text\">Let&#8217;s go over the CAC formula below:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-df76121\" data-block-id=\"df76121\"><p class=\"stk-block-text__text\">Customer acquisition cost formula: (Cost of Sales + Cost of Marketing) \/ Number of New Customers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3750eb3\" data-block-id=\"3750eb3\"><p class=\"stk-block-text__text\">For example, if a company spends $10,000 on marketing and sales activities in a month and acquires 100 new customers during that same period, the CAC would be $100 per customer ($10,000 \u00f7 100 = $100).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-2b1b006\" data-block-id=\"2b1b006\"><style>.stk-2b1b006{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-31d6e98\" id=\"what-is-a-normal-cost-per-acquisition\" data-block-id=\"31d6e98\"><h3 class=\"stk-block-heading__text has-text-align-left has-text-align-center-mobile\">What is a normal cost per acquisition?<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5c3fd22\" data-block-id=\"5c3fd22\"><p class=\"stk-block-text__text\">As a general guideline, a CAC that is lower than the average lifetime value (LTV) of a customer is considered desirable. The LTV represents the total revenue a customer is expected to generate for the business over their entire relationship.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9a147d3\" data-block-id=\"9a147d3\"><p class=\"stk-block-text__text\">By ensuring that the CAC is lower than the LTV, a company can maintain profitability and achieve a positive return on investment (ROI) from their customer acquisition efforts.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-9bb6bd1\" data-block-id=\"9bb6bd1\"><style>.stk-9bb6bd1{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-04237e8\" id=\"what-is-the-formula-for-csat\" data-block-id=\"04237e8\"><style>.stk-04237e8 .stk-block-heading__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-04237e8 .stk-block-heading__text{font-size:20px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-align-left has-text-align-center-mobile\">What is the formula for CSAT?<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0aedc92\" data-block-id=\"0aedc92\"><p class=\"stk-block-text__text has-text-align-left has-text-align-center-mobile\">CSAT formula: <span style=\"color: var(--theme-palette-color-2, #F74D67);\" class=\"stk-highlight\">Number of Satisfied Customers \/ Total Number of Responses * 100<\/span><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-4acaca5\" data-block-id=\"4acaca5\"><style>.stk-4acaca5{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f07a83c\" id=\"why-is-customer-acquisition-cost-important\" data-block-id=\"f07a83c\"><h3 class=\"stk-block-heading__text has-text-align-left has-text-align-center-mobile\">Why is customer acquisition cost important?<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a617d1b\" data-block-id=\"a617d1b\"><p class=\"stk-block-text__text\">Let&#8217;s get into a few of the reasons that calculating your customer acquisition cost is important:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-d1a0c5d\" data-block-id=\"d1a0c5d\"><style>.stk-d1a0c5d{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5e2c58c\" id=\"profitability-analysis\" data-block-id=\"5e2c58c\"><style>.stk-5e2c58c .stk-block-heading__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-5e2c58c .stk-block-heading__text{font-size:20px !important}}<\/style><h4 class=\"stk-block-heading__text\">Profitability Analysis<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4db2541\" data-block-id=\"4db2541\"><p class=\"stk-block-text__text\">Understanding how much it costs to acquire a customer helps businesses determine the viability of their marketing and sales efforts. By comparing the CAC to the average revenue generated from each customer (or their lifetime value), companies can assess whether they are acquiring customers profitably.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-3c82fe1\" data-block-id=\"3c82fe1\"><style>.stk-3c82fe1{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-adfcb44\" id=\"forecasting-and-budgeting\" data-block-id=\"adfcb44\"><style>.stk-adfcb44 .stk-block-heading__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-adfcb44 .stk-block-heading__text{font-size:20px !important}}<\/style><h4 class=\"stk-block-heading__text\">Forecasting and Budgeting<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-50e0593\" data-block-id=\"50e0593\"><p class=\"stk-block-text__text\">Knowing the cost of acquiring customers allows businesses to forecast future expenses more accurately and set realistic budgets for marketing and sales activities. It helps prevent overspending on customer acquisition efforts and ensures that resources are allocated effectively to achieve growth targets.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-bef90cf\" data-block-id=\"bef90cf\"><style>.stk-bef90cf{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-af4d994\" id=\"business-growth\" data-block-id=\"af4d994\"><style>.stk-af4d994 .stk-block-heading__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-af4d994 .stk-block-heading__text{font-size:20px !important}}<\/style><h4 class=\"stk-block-heading__text\">Business Growth<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-62080f9\" data-block-id=\"62080f9\"><p class=\"stk-block-text__text\">Maintaining a healthy balance between CAC and customer lifetime value (LTV) is crucial for sustainable business growth. By optimizing CAC and LTV ratios, companies can scale their customer acquisition efforts while ensuring profitability and maximizing long-term revenue.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-94a2dcc\" data-block-id=\"94a2dcc\"><style>.stk-94a2dcc{height:20px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8948cd7\" id=\"resource-allocation\" data-block-id=\"8948cd7\"><style>.stk-8948cd7 .stk-block-heading__text{font-size:20px !important}@media screen and (max-width:1023px){.stk-8948cd7 .stk-block-heading__text{font-size:20px !important}}<\/style><h4 class=\"stk-block-heading__text\">Resource Allocation<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-71d3fa7\" data-block-id=\"71d3fa7\"><p class=\"stk-block-text__text\">CAC provides insights into the effectiveness of different marketing channels and campaigns for a product or service. By analyzing CAC across various channels, businesses can allocate resources more efficiently, focusing on channels that deliver the best return on investment (ROI) and optimizing or eliminating underperforming ones.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-e971b73 stk-block-background stk--has-background-overlay\" data-block-id=\"e971b73\"><style>.stk-e971b73{background-color:#1d2233 !important;background-image:url(https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2022\/05\/lines-background-2.svg) !important;padding-top:100px !important;padding-bottom:100px !important;margin-bottom:0px !important}.stk-e971b73:before{background-color:#1d2233 !important;opacity:0.8 !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-e971b73-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5a09a77\" data-v=\"4\" data-block-id=\"5a09a77\"><style>.stk-5a09a77-container{max-width:1000px !important;margin-right:auto !important;margin-left:auto !important}@media screen and (max-width:1023px){.stk-5a09a77{max-width:700px !important;margin-right:auto !important;margin-left:auto !important}}@media screen and (max-width:767px){.stk-5a09a77-container{max-width:450px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5a09a77-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5a09a77-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b356496\" id=\"want-to-create-a-calculator-just-like-this\" data-block-id=\"b356496\"><style>.stk-b356496{margin-bottom:14px !important}.stk-b356496 .stk-block-heading__text{color:var(--theme-palette-color-8,#ffffff) !important}@media screen and (max-width:1023px){.stk-b356496{padding-right:50px !important;padding-left:50px !important}}@media screen and (max-width:767px){.stk-b356496{padding-right:10px !important;padding-left:10px !important}.stk-b356496 .stk-block-heading__text{font-size:30px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-color has-text-align-center has-text-align-center-tablet stk-block-heading--use-theme-margins\">Want to create a calculator just like this?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f6b1b3b\" data-block-id=\"f6b1b3b\"><style>.stk-f6b1b3b .stk-block-text__text{color:var(--theme-palette-color-5,#DFDFE2) !important}@media screen and (max-width:1023px){.stk-f6b1b3b{padding-right:50px !important;padding-left:50px !important}}@media screen and (max-width:767px){.stk-f6b1b3b{padding-right:10px !important;padding-left:10px !important}}<\/style><p class=\"stk-block-text__text has-text-color has-text-align-center\">Engage your audience, increase traffic, and boost lead generation with expertly crafted calculators.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-762e8d0\" data-block-id=\"762e8d0\"><div class=\"stk-row stk-inner-blocks has-text-align-center has-text-align-center-tablet has-text-align-center-mobile stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-13df505\" data-block-id=\"13df505\"><style>.stk-13df505 .stk-button__inner-text{color:var(--theme-palette-color-8,#ffffff) !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/identity.shout.com\/Account\/Register\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-text-color stk-button__inner-text\">Start Your Free Trial<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-070b7a5\" data-block-id=\"070b7a5\"><style>.stk-070b7a5 .stk-button{background:transparent !important}.stk-070b7a5 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-070b7a5 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-070b7a5 .stk-button:before{border-style:solid !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/wp-stagesh.bugfree.co.uk\/custom-calculator-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Custom Calculators<\/span><\/a><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-subtitle stk-block-subtitle stk-block stk-6b723f2\" data-block-id=\"6b723f2\"><style>.stk-6b723f2 .stk-block-subtitle__text{color:var(--theme-palette-color-5,#DFDFE2) !important}<\/style><p class=\"stk-block-subtitle__text stk-subtitle has-text-color has-text-align-center has-text-align-center-tablet\">14-Day Free Trial \u2022 No Credit Card Required \u2022 Cancel Anytime<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-6dd51af\" data-block-id=\"6dd51af\"><style>.stk-6dd51af{padding-top:150px !important;padding-bottom:150px !important;margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6dd51af-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-eb9a641\" data-v=\"4\" data-block-id=\"eb9a641\"><style>.stk-eb9a641{max-width:1300px !important;margin-right:auto !important;margin-left:auto !important}.stk-eb9a641-container{max-width:1400px !important;margin-right:auto !important;margin-left:auto !important}@media screen and (max-width:1023px){.stk-eb9a641{max-width:700px !important;margin-right:auto !important;margin-left:auto !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-eb9a641-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-eb9a641-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-96b012e\" id=\"increase-customer-acquisition-with-shout\" data-block-id=\"96b012e\"><style>@media screen and (max-width:1023px){.stk-96b012e{padding-right:10px !important;padding-left:10px !important}}@media screen and (max-width:767px){.stk-96b012e .stk-block-heading__text{font-size:30px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center\">Increase customer acquisition with Shout<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-61873cd\" data-block-id=\"61873cd\"><style>@media screen and (max-width:1023px){.stk-61873cd{padding-right:50px !important;padding-left:50px !important}}@media screen and (max-width:767px){.stk-61873cd{padding-right:10px !important;padding-left:10px !important;margin-bottom:50px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Learn more about who your customers are and why they converted to help grow your business.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-20954ec\" data-block-id=\"20954ec\"><style>.stk-20954ec-column{--stk-column-gap:24px !important;row-gap:24px !important}@media screen and (max-width:767px){.stk-20954ec-column{row-gap:50px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-20954ec-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4bfc444\" data-v=\"4\" data-block-id=\"4bfc444\"><style>.stk-4bfc444-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-4bfc444{padding-top:48px !important;padding-right:48px !important;padding-bottom:48px !important;padding-left:48px !important}@media screen and (min-width:768px) and (max-width:1023px){.stk-4bfc444{flex:var(--stk-flex-grow,1) 1 calc(100% - var(--stk-column-gap,0px) * 0 \/ 1 ) !important}}@media screen and (max-width:767px){.stk-4bfc444{padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4bfc444-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4bfc444-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-d93301a\" data-block-id=\"d93301a\"><style>.stk-d93301a .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-d93301a .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#FB7258) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-d93301a\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-93301-a-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-d-93301-a-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 496 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M248 8C111.03 8 0 119.03 0 256s111.03 248 248 248 248-111.03 248-248S384.97 8 248 8zm0 432c-101.69 0-184-82.29-184-184 0-101.69 82.29-184 184-184 101.69 0 184 82.29 184 184 0 101.69-82.29 184-184 184zm0-312c-70.69 0-128 57.31-128 128s57.31 128 128 128 128-57.31 128-128-57.31-128-128-128zm0 192c-35.29 0-64-28.71-64-64s28.71-64 64-64 64 28.71 64 64-28.71 64-64 64z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c049dc0\" id=\"identify-your-target-audience\" data-block-id=\"c049dc0\"><style>@media screen and (max-width:767px){.stk-c049dc0 .stk-block-heading__text{font-size:22px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-align-center\">Identify your target audience<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-03ee5b4\" data-block-id=\"03ee5b4\"><style>@media screen and (max-width:1023px){.stk-03ee5b4{padding-right:50px !important;padding-left:50px !important}}@media screen and (max-width:767px){.stk-03ee5b4{padding-right:10px !important;padding-left:10px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Segment your audience based on demographics, psychographics and more to find out who your ideal customers are.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d786f9f\" data-v=\"4\" data-block-id=\"d786f9f\"><style>.stk-d786f9f-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-d786f9f{padding-top:48px !important;padding-right:48px !important;padding-bottom:48px !important;padding-left:48px !important}@media screen and (min-width:768px) and (max-width:1023px){.stk-d786f9f{flex:var(--stk-flex-grow,1) 1 calc(100% - var(--stk-column-gap,0px) * 0 \/ 1 ) !important}}@media screen and (max-width:767px){.stk-d786f9f{padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d786f9f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d786f9f-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-249dde8\" data-block-id=\"249dde8\"><style>.stk-249dde8 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-249dde8 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#FB7258) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-249dde8\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-249-dde-8-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-249-dde-8-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M416 192c0-88.4-93.1-160-208-160S0 103.6 0 192c0 34.3 14.1 65.9 38 92-13.4 30.2-35.5 54.2-35.8 54.5-2.2 2.3-2.8 5.7-1.5 8.7S4.8 352 8 352c36.6 0 66.9-12.3 88.7-25 32.2 15.7 70.3 25 111.3 25 114.9 0 208-71.6 208-160zm122 220c23.9-26 38-57.7 38-92 0-66.9-53.5-124.2-129.3-148.1.9 6.6 1.3 13.3 1.3 20.1 0 105.9-107.7 192-240 192-10.8 0-21.3-.8-31.7-1.9C207.8 439.6 281.8 480 368 480c41 0 79.1-9.2 111.3-25 21.8 12.7 52.1 25 88.7 25 3.2 0 6.1-1.9 7.3-4.8 1.3-2.9.7-6.3-1.5-8.7-.3-.3-22.4-24.2-35.8-54.5z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f5963d1\" id=\"reach-prospects-anywhere\" data-block-id=\"f5963d1\"><style>@media screen and (max-width:767px){.stk-f5963d1 .stk-block-heading__text{font-size:22px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-align-center\">Reach prospects anywhere<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9f7f349\" data-block-id=\"9f7f349\"><style>@media screen and (max-width:1023px){.stk-9f7f349{padding-right:50px !important;padding-left:50px !important}}@media screen and (max-width:767px){.stk-9f7f349{padding-right:10px !important;padding-left:10px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Shout supports multi-channel distribution, enabling you to collect feedback via email, social media, web embed and more.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-1948ecf\" data-v=\"4\" data-block-id=\"1948ecf\"><style>.stk-1948ecf-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-1948ecf{padding-top:48px !important;padding-right:48px !important;padding-bottom:48px !important;padding-left:48px !important}@media screen and (min-width:768px) and (max-width:1023px){.stk-1948ecf{flex:var(--stk-flex-grow,1) 1 calc(100% - var(--stk-column-gap,0px) * 0 \/ 1 ) !important}}@media screen and (max-width:767px){.stk-1948ecf{padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-1948ecf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-1948ecf-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-ea14aa6\" data-block-id=\"ea14aa6\"><style>.stk-ea14aa6 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-ea14aa6 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#FB7258) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-ea14aa6\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-ea-14-aa-6-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-ea-14-aa-6-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M576 240c0-23.63-12.95-44.04-32-55.12V32.01C544 23.26 537.02 0 512 0c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64h33.7c-1.39 10.48-2.18 21.14-2.18 32 0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h74.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.13C563.05 284.04 576 263.63 576 240zm-96 141.42l-33.05-26.44C392.95 311.78 325.12 288 256 288v-96c69.12 0 136.95-23.78 190.95-66.98L480 98.58v282.84z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-144139a\" id=\"increase-word-of-mouth\" data-block-id=\"144139a\"><style>@media screen and (max-width:767px){.stk-144139a .stk-block-heading__text{font-size:22px !important}}<\/style><h4 class=\"stk-block-heading__text has-text-align-center\">Increase word-of-mouth<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b4f43df\" data-block-id=\"b4f43df\"><style>@media screen and (max-width:1023px){.stk-b4f43df{padding-right:50px !important;padding-left:50px !important}}@media screen and (max-width:767px){.stk-b4f43df{padding-right:10px !important;padding-left:10px !important}}<\/style><p class=\"stk-block-text__text has-text-align-center\">Find your most loyal customers with an <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/nps-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">NPS survey<\/a>, who&#8217;re more likely to become advocates and recommend you to others.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-dd23e91\" data-block-id=\"dd23e91\"><style>.stk-dd23e91-column{--stk-column-gap:24px !important;row-gap:24px !important}@media screen and (max-width:767px){.stk-dd23e91-column{row-gap:50px !important}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-dd23e91-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-2ba1a64\" data-v=\"4\" data-block-id=\"2ba1a64\"><style>.stk-2ba1a64-container{margin-top:0px !important;margin-right:0px !important;margin-bottom:0px !important;margin-left:0px !important}.stk-2ba1a64{padding-top:48px !important;padding-right:48px !important;padding-bottom:48px !important;padding-left:48px !important}@media screen and (min-width:768px) and (max-width:1023px){.stk-2ba1a64{flex:var(--stk-flex-grow,1) 1 calc(100% - var(--stk-column-gap,0px) * 0 \/ 1 ) !important}}@media screen and (max-width:767px){.stk-2ba1a64{padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-2ba1a64-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-2ba1a64-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-f879c19\" data-block-id=\"f879c19\"><style>.stk-f879c19 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-f879c19 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-1,#FB7258) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-f879c19\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-879-c-19-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-f-879-c-19-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"fas\" data-icon=\"gem\" class=\"svg-inline--fa fa-gem fa-w-18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M485.5 0L576 160H474.9L405.7 0h79.8zm-128 0l69.2 160H149.3L218.5 0h139zm-267 0h79.8l-69.2 160H0L90.5 0zM0 192h100.7l123 251.7c1.5 3.1-2.7 5.9-5 3.3L0 192zm148.2 0h279.6l-137 318.2c-1 2.4-4.5 2.4-5.5 0L148.2 192zm204.1 251.7l123-251.7H576L357.3 446.9c-2.3 2.7-6.5-.1-5-3.2z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c5343fd\" id=\"put-your-brand-front-and-center\" data-block-id=\"c5343fd\"><style>@media screen and (max-width:767px){.stk-c5343fd .stk-block-heading__text{font-size:22px !important}}<\/style><h4 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HOW TO USE THE CAC CALCULATOR Estimate your campaign spend To calculate the cost of acquiring new customers you&#8217;ll need to enter the cost of any sales &amp; marketing campaigns, and the number of new customers acquired during this period. Then, we&#8217;ll calculate your CAC for you. CAC Calculator FAQs Everything you need to know about Customer Acquisition Cost (CAC). What is customer acquisition cost (CAC)? 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