Don’t overuse punctuation<\/h3>\n\n\n\nOften, subject lines are written with the best intentions but are perceived in a completely different way by recipients.<\/p>\n\n\n\n
Especially when certain punctuation is used, like exclamation points (!).<\/p>\n\n\n\n
They can be a great way to convey tone but you don\u2019t know how it will translate when read by others. You might intend to express excitement but you risk it being read as aggression.<\/p>\n\n\n\n
If you think it\u2019s adding value to your subject line, by all means, go for it. But only use it once.<\/p>\n\n\n\n
The overuse of punctuation can also be a red flag to web servers, and your email may be marked as spam. Plus, this doesn\u2019t look great:<\/p>\n\n\n\n
\u201c60% of all products for the next 3 days!!!!!!\u201d<\/p>\n\n\n\n
Never use ALL-CAPS<\/h3>\n\n\n\n
Using all-caps is also bad practice. These subject lines never read well and won\u2019t do your open rate any good. Think about how this looks:<\/p>\n\n\n\n
\u201cLOWEST DISCOUNT EVER, BUY NOW\u201d.<\/p>\n\n\n\n
It will catch your recipient’s eye, but not in a good way. Establish trust and build authority with non-spammy subject lines to improve open rates. Don\u2019t use cheap tactics, NOBODY LIKES IT.<\/p>\n\n\n\n