{"id":14589,"date":"2023-06-21T10:20:44","date_gmt":"2023-06-21T10:20:44","guid":{"rendered":"https:\/\/shout.com\/?p=14589"},"modified":"2024-01-03T15:50:33","modified_gmt":"2024-01-03T15:50:33","slug":"write-effective-likert-scale-questions","status":"publish","type":"post","link":"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/write-effective-likert-scale-questions\/","title":{"rendered":"How to Write Effective Likert Scale Questions"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9ded85b\" data-block-id=\"9ded85b\"><p class=\"stk-block-text__text\">Likert scale questions are some of the most commonly used <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/survey-question-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">question types<\/a> in surveys. From customer satisfaction to <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/employees\/strategies-to-improve-employee-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">employee performance<\/a>, they can be extremely effective in understanding the attitudes and opinions of respondents.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8d401a0\" data-block-id=\"8d401a0\"><p class=\"stk-block-text__text\">However, there is a delicate balance in writing Likert scale questions to ensure that the data you collect is high quality.<\/p><\/div>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-9a5f541\" data-block-id=\"9a5f541\"><p class=\"stk-table-of-contents__title\"><strong>Jump to:<\/strong><\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#what-is-a-likert-scale\">What is a Likert scale?<\/a><ul><li><a href=\"#how-to-analyze-likert-scale-data\">How to analyze Likert scale data<\/a><\/li><\/ul><\/li><li><a href=\"#how-to-write-effective-likert-scale-questions\">How to write effective Likert scale questions<\/a><ul><li><a href=\"#1-be-clear-and-precise\">#1 Be clear and precise<\/a><\/li><li><a href=\"#2-prioritize-consistency\">#2 Prioritize consistency<\/a><\/li><li><a href=\"#3-use-questions-over-statements\">#3 Use questions over statements<\/a><\/li><li><a href=\"#4-try-unipolar-and-bipolar-questions\">#4 Try unipolar and bipolar questions<\/a><\/li><li><a href=\"#5-update-previous-questionnaires\">#5 Update previous questionnaires<\/a><\/li><\/ul><\/li><\/ul><\/nav>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a69818c\" id=\"what-is-a-likert-scale\" data-block-id=\"a69818c\"><h2 class=\"stk-block-heading__text\">What is a Likert scale?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5cb85c7\" data-block-id=\"5cb85c7\"><p class=\"stk-block-text__text\">A Likert scale is a type of rating scale used to measure people&#8217;s attitudes, opinions, or perceptions toward a subject.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-8eb38d4\" data-block-id=\"8eb38d4\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-8eb38d4 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-8eb38d4 .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-14596\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/What-Is-A-Likert-Scale.png\" width=\"800\" height=\"192\" alt=\"Likert Scale Question\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/What-Is-A-Likert-Scale.png 800w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/What-Is-A-Likert-Scale-300x72.png 300w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/What-Is-A-Likert-Scale-768x184.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f4b9b4e\" data-block-id=\"f4b9b4e\"><p class=\"stk-block-text__text\">Likert questions typically consist of a series of statements about a particular topic, followed by a range of response options. For example:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Strongly Agree<\/li>\n\n\n\n<li data-block-type=\"core\">Agree<\/li>\n\n\n\n<li data-block-type=\"core\">Neutral<\/li>\n\n\n\n<li data-block-type=\"core\">Disagree<\/li>\n\n\n\n<li data-block-type=\"core\">Strongly Disagree<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-239e030\" data-block-id=\"239e030\"><p class=\"stk-block-text__text\">Participants are asked to indicate the extent to which they agree or disagree with each statement by selecting a response.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2138a12\" id=\"how-to-analyze-likert-scale-data\" data-block-id=\"2138a12\"><h3 class=\"stk-block-heading__text\">How to analyze Likert scale data<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e8c9d88\" data-block-id=\"e8c9d88\"><p class=\"stk-block-text__text\">The responses are assigned numerical values, ranging from 1 to 5 or 1 to 7, with higher values indicating stronger agreement or more positive attitudes.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-aaccf7d\" data-block-id=\"aaccf7d\"><p class=\"stk-block-text__text\">Likert scale responses are considered ordinal data, which means that the categories have a natural order but the distance between the categories is not consistent.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-de85d8a\" data-block-id=\"de85d8a\"><p class=\"stk-block-text__text\">The ordinal nature of the data means that it is appropriate to use central tendency measures such as the median or mode, but not the mean.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cf791e9\" data-block-id=\"cf791e9\"><p class=\"stk-block-text__text\">It&#8217;s also important to note that Likert scales do not have an interval level of measurement, meaning that the distance between response categories is not uniform.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8255a8d\" id=\"how-to-write-effective-likert-scale-questions\" data-block-id=\"8255a8d\"><h2 class=\"stk-block-heading__text\">How to write effective Likert scale questions<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8abed50\" data-block-id=\"8abed50\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/writing-good-survey-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Writing survey questions<\/a> can be tricky business, there&#8217;s definitely a knack to it. But, we&#8217;re here to help with that.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-033d003\" data-block-id=\"033d003\"><p class=\"stk-block-text__text\">Take a look at our top 5 tips to help you craft effective Likert scale questions:<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-53b9173\" id=\"1-be-clear-and-precise\" data-block-id=\"53b9173\"><h3 class=\"stk-block-heading__text\">#1 Be clear and precise<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-232bcef\" data-block-id=\"232bcef\"><p class=\"stk-block-text__text\">First and foremost, you need to use clear language and be as precise in your wording as possible. If you use confusing or vague language, your respondents might not complete your questionnaire according to what they actually feel or think.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3465a62\" data-block-id=\"3465a62\"><p class=\"stk-block-text__text\">Instead, they will struggle to interpret your questions correctly and answer them accordingly.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ed64af2\" data-block-id=\"ed64af2\"><p class=\"stk-block-text__text\">Avoid using words or phrases that could have <a href=\"https:\/\/grammar.yourdictionary.com\/for-students-and-parents\/words-with-multiple-meanings.html\" target=\"_blank\" rel=\"noreferrer noopener\">double meanings<\/a>. Likewise, avoid words and phrases that are rarely used or require a high level of education. Opt for simpler synonyms instead.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ef1b549\" data-block-id=\"ef1b549\"><p class=\"stk-block-text__text\">When wording your questions, be precise and specific. If you create questions that are too general in nature, your respondents may not be able to answer them honestly.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2da83cd\" data-block-id=\"2da83cd\"><p class=\"stk-block-text__text\">Here are some examples of how to improve poorly-worded Likert scale survey questions:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\"><strong>DON\u2019T<\/strong>: \u201cHow satisfied are you with this product?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>DO<\/strong>: \u201cHow satisfied are you with the price of this product?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>DON\u2019T<\/strong>: \u201cDo you consider X celebrity hot right now?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>DO<\/strong>: \u201cDo you consider X celebrity popular right now among your colleagues?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>DON\u2019T<\/strong>: \u201cHow often do you use public transportation?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>DO<\/strong>: \u201cHow often did you use public transportation on weekends throughout this year?\u201d<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8286890\" id=\"2-prioritize-consistency\" data-block-id=\"8286890\"><h3 class=\"stk-block-heading__text\">#2 Prioritize consistency<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-043d02e\" data-block-id=\"043d02e\"><p class=\"stk-block-text__text\">Consistency is another aspect of your questionnaire that you have to pay a lot of attention to. If your wording is inconsistent, you could be confusing your respondents. Moreover, you could be confusing yourself. When your questionnaire is inconsistent, you can\u2019t make accurate conclusions about your results.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9305fe4\" data-block-id=\"9305fe4\"><p class=\"stk-block-text__text\">If you&#8217;re worried about consistency, you can hire experienced writers and editors from<a href=\"https:\/\/www.trustmypaper.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Trust My Paper<\/a> to help you design your survey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d9a6b4b\" data-block-id=\"d9a6b4b\"><p class=\"stk-block-text__text\">This way, you can be certain that all the wording in your questions is precise and there are no inconsistencies throughout the questionnaire that could negatively impact results.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-08b1f2e\" id=\"3-use-questions-over-statements\" data-block-id=\"08b1f2e\"><h3 class=\"stk-block-heading__text\">#3 Use questions over statements<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4c00e2c\" data-block-id=\"4c00e2c\"><p class=\"stk-block-text__text\">Some surveys ask respondents to state the extent to which they agree with statements or  consider them true, etc. Whilst it is a little easier to add bulk statements, it\u2019s actually best to avoid them and stick to questions.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8646951\" data-block-id=\"8646951\"><p class=\"stk-block-text__text\">The truth is that wording plays a critical role in the responses you get from respondents. Using statements may can lead to a tendency in respondents to agree with them, as opposed to critically analyzing them. Which is to say, Likert scale statements can lead to <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/response-bias\/\" target=\"_blank\" rel=\"noreferrer noopener\">response bias<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-677d64c\" data-block-id=\"677d64c\"><p class=\"stk-block-text__text\">Luckily, it\u2019s quite easy to turn statements into questions most of the time. So, if you&#8217;re itching to use a particular statement and ask your respondents whether they agree or not, you can easily turn it into a question and get more accurate responses instead.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-20b3987\" data-block-id=\"20b3987\"><p class=\"stk-block-text__text\">Here are some examples of how you can change statements into questions:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\"><strong>STATEMENT<\/strong>: &#8220;I am satisfied with the quality of this product?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>QUESTION<\/strong>: \u201cHow satisfied are you with the quality of this product?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><strong>STATEMENT<\/strong><\/strong>: \u201cThe organization invests time and money to keep the employees updated with technology.\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><strong>QUESTION<\/strong><\/strong>: \u201cAre you satisfied with the amount of time and money the organization invests in keeping employees updated with technology?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><strong>STATEMENT<\/strong><\/strong>: \u201cI am likely to recommend X brand\u2019s products to my family members.\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><strong>QUESTION<\/strong><\/strong>: \u201cHow likely are you to recommend X brand\u2019s products to your family members?\u201d<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5ef1c34\" id=\"4-try-unipolar-and-bipolar-questions\" data-block-id=\"5ef1c34\"><h3 class=\"stk-block-heading__text\">#4 Try unipolar and bipolar questions<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-42853ef\" data-block-id=\"42853ef\"><p class=\"stk-block-text__text\">There are two main types of Likert scale questions: unipolar and bipolar.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5df2982\" data-block-id=\"5df2982\"><p class=\"stk-block-text__text\">Unipolar scales are most appropriate for questions that could have a response from zero to an extreme. Whereas bipolar scales work best with questions that have positive, native and neutral answer options.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b61af73\" data-block-id=\"b61af73\"><p class=\"stk-block-text__text\">Here are some examples to give you an idea of which types of scales you should use for which types of questions:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\"><strong>UNIPOLAR<\/strong>: \u201cHow appealing does this product look to you?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>BIPOLAR<\/strong>: \u201cHow likely are you to purchase this product?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>UNIPOLAR<\/strong>: \u201cHow much attention do you pay to influencers promoting brands?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>BIPOLAR<\/strong>: \u201cHow satisfied are you with our customer support?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>UNIPOLAR<\/strong>: \u201cHow satisfied are you with your performance during the past year?\u201d<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>BIPOLAR<\/strong>: \u201cHow likely are you to seek a second job?\u201d<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-cca3342\" id=\"5-update-previous-questionnaires\" data-block-id=\"cca3342\"><h3 class=\"stk-block-heading__text\">#5 Update previous questionnaires<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-15d6f2f\" data-block-id=\"15d6f2f\"><p class=\"stk-block-text__text\">Last but not least, don\u2019t forget to update your previous surveys. This is particularly important for those who conduct the same surveys consistently.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4dd6b90\" data-block-id=\"4dd6b90\"><p class=\"stk-block-text__text\">For example, if you are performing <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer satisfaction surveys<\/a> every year, then you should probably make at least some adjustments every time you do so.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b3ba0e9\" data-block-id=\"b3ba0e9\"><p class=\"stk-block-text__text\">Of course, if you decide to make major changes to your survey, you will no longer be able to compare your results with the past surveys you did.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5656915\" data-block-id=\"5656915\"><p class=\"stk-block-text__text\">However, small adjustments and improvements based on your past experiences <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">conducting surveys<\/a> will help you get more accurate results the next time you perform the same survey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-99fde72\" id=\"how-to-write-effective-likert-scale-questions-wrapping-up\" data-block-id=\"99fde72\"><h2 class=\"stk-block-heading__text\">How to write effective Likert scale questions: wrapping up<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-76db7b1\" data-block-id=\"76db7b1\"><p class=\"stk-block-text__text\">All in all, by using the tips in this article, you can create more accurate and effective Likert scale questions for your surveys. Don\u2019t hesitate to experiment with your wording, but try to follow best practices for the best results.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-852f177\" data-block-id=\"852f177\"><p class=\"stk-block-text__text\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">This article was written by Frank Hamilton.<\/span><\/strong><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Likert scale questions are some of the most commonly used question types in surveys. From customer satisfaction to employee performance, they can be extremely effective in understanding the attitudes and opinions of respondents. However, there is a delicate balance in writing Likert scale questions to ensure that the data you collect is high quality. Jump [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,10],"tags":[],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write Effective Likert Scale Questions - Shout.com<\/title>\n<meta name=\"description\" content=\"Here are 5 essential tips to help you write effective Likert scale questions and collect the highest quality data with your surveys.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/write-effective-likert-scale-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write Effective Likert Scale Questions - 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