{"id":14601,"date":"2023-06-26T13:53:18","date_gmt":"2023-06-26T13:53:18","guid":{"rendered":"https:\/\/shout.com\/?p=14601"},"modified":"2023-06-26T13:53:20","modified_gmt":"2023-06-26T13:53:20","slug":"revamp-your-business-branding","status":"publish","type":"post","link":"https:\/\/wp-stagesh.bugfree.co.uk\/business\/revamp-your-business-branding\/","title":{"rendered":"Revamp Your Business Branding in 2023"},"content":{"rendered":"\n<p>Strong business branding can help you stand out amongst all your competitors and attract more customers.<\/p>\n\n\n\n<p>Let&#8217;s get into what makes for strong branding with a real-life example.<\/p>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-b407ba2\" data-block-id=\"b407ba2\"><p class=\"stk-table-of-contents__title\"><strong>Jump to:<\/strong><\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#the-power-of-strong-business-branding-a-true-story\">The power of strong business branding: a true story<\/a><\/li><li><a href=\"#tips-for-revamping-your-business-branding\">Tips for revamping your business branding<\/a><ul><li><a href=\"#create-an-identity-to-make-a-lasting-impression\">Create an identity to make a lasting impression<\/a><\/li><li><a href=\"#how-to-find-your-target-audience\">How to find your target audience<\/a><\/li><li><a href=\"#use-visuals-to-your-advantage\">Use visuals to your advantage<\/a><\/li><li><a href=\"#leverage-social-media\">Leverage social media<\/a><\/li><li><a href=\"#develop-a-name\">Develop a name<\/a><ul><\/ul><\/li><li><a href=\"#focus-on-customer-experience\">Focus on customer experience<\/a><\/li><\/ul><\/li><li><a href=\"#revamp-your-business-branding-in-2023-wrapping-up\">Revamp your business branding in 2023: wrapping up<\/a><\/li><\/ul><\/nav>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-72cb7b5\" data-block-id=\"72cb7b5\"><style>.stk-72cb7b5{height:10px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-98c03f2\" id=\"the-power-of-strong-business-branding-a-true-story\" data-block-id=\"98c03f2\"><h2 class=\"stk-block-heading__text\">The power of strong business branding: a true story<\/h2><\/div>\n\n\n\n<p>In 2013, Airbnb was struggling to gain traction in the market. They were losing money and struggling to attract customers. However, they decided to revamp their branding strategy, which paid off.<\/p>\n\n\n\n<p>They realized their old logo design was outdated and did not reflect the company&#8217;s values. So they hired a design agency and created a new brand logo representing their values and vision.<\/p>\n\n\n\n<p>They also created a new slogan, &#8220;Belong Anywhere,&#8221; which reflected their commitment to providing unique travel experiences to their customers.<\/p>\n\n\n\n<p>The results were outstanding. In just a few months, Airbnb&#8217;s bookings increased by 30%, and they gained millions of new customers.<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-191ce77\" id=\"tips-for-revamping-your-business-branding\" data-block-id=\"191ce77\"><h2 class=\"stk-block-heading__text\">Tips for revamping your business branding<\/h2><\/div>\n\n\n\n<p>The power of branding your business cannot be overstated, and the right branding strategy can transform your business.<\/p>\n\n\n\n<p>So, let&#8217;s get into some of our top tips for revamping your business branding in 2023:<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-6249112\" data-block-id=\"6249112\"><style>.stk-6249112{height:10px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-bf4c7ca\" id=\"create-an-identity-to-make-a-lasting-impression\" data-block-id=\"bf4c7ca\"><h3 class=\"stk-block-heading__text\">Create an identity to make a lasting impression<\/h3><\/div>\n\n\n\n<p>Creating a strong brand identity is the first step to revamping your&nbsp;<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/digital-marketing\/digital-marketing-strategies-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing business&nbsp;branding<\/a>. A strong brand identity will help your business stand out and make a lasting impression on your customers.<\/p>\n\n\n\n<p>You must define your brand story, values, and mission to create a strong identity. Your brand values should reflect your business&#8217;s core beliefs and principles, while your mission statement should reflect your business&#8217;s purpose.<\/p>\n\n\n\n<p>Once you have defined your brand values and mission, you must create a brand voice. Your brand voice should reflect the personality of your target audience and should be consistent across all your marketing channels.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-4ee8285\" data-block-id=\"4ee8285\"><style>.stk-4ee8285{height:10px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b2467a7\" id=\"how-to-find-your-target-audience\" data-block-id=\"b2467a7\"><h3 class=\"stk-block-heading__text\">How to find your target audience<\/h3><\/div>\n\n\n\n<p>Your target audience will be comprised of your ideal customers, these are the people that you&#8217;ve created your product\/ service for.<\/p>\n\n\n\n<p>To identify your target audience, you&#8217;ll need to <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/market-research-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">conduct market research<\/a>. This will consist of a mix of communicating with prospective customers, building buyer personas, and competitor research.<\/p>\n\n\n\n<p>You should also collect feedback from your existing customer base, most importantly your loyal customers. These can give you essential insight into what your business does well and why they have remained loyal to you.<\/p>\n\n\n\n<p>You can even make this a win-win situation, by asking <a href=\"https:\/\/freeonlinesurveys.com\/customer-surveys\/testimonial-questions\" target=\"_blank\" rel=\"noreferrer noopener\">testimonial questions<\/a> to collect feedback on your business and generate social proof.<\/p>\n\n\n\n<p>It&#8217;s very simple to identify your most loyal customers, simply conduct a <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/nps-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net Promoter Score survey<\/a> to measure customer loyalty. Those who score you a 9 or 10 on the scale are considered promoters, who are your biggest advocates.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-518016d\" data-block-id=\"518016d\"><style>.stk-518016d{height:10px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8ea16f9\" id=\"use-visuals-to-your-advantage\" data-block-id=\"8ea16f9\"><h3 class=\"stk-block-heading__text\">Use visuals to your advantage<\/h3><\/div>\n\n\n\n<p>Visuals are a powerful tool for&nbsp;<a href=\"https:\/\/www.entrepreneur.com\/encyclopedia\/branding\" target=\"_blank\" rel=\"noreferrer noopener\">branding<\/a>. They can help your business create a memorable and lasting impression on your customers.<\/p>\n\n\n\n<p>You need to be consistent across all your marketing channels when using visuals. Your visuals should reflect your brand values and personality and be unique to your business.<\/p>\n\n\n\n<p>Some of the visuals you can use for branding include:&nbsp;<\/p>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">your logo<\/li>\n\n\n\n<li data-block-type=\"core\">website design<\/li>\n\n\n\n<li data-block-type=\"core\">social media graphics&nbsp;<\/li>\n\n\n\n<li data-block-type=\"core\">marketing materials<\/li>\n<\/ul>\n\n\n\n<p>Ensure your visuals are high-quality, appealing, and consistent across all channels.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-bb0e41c\" data-block-id=\"bb0e41c\"><style>.stk-bb0e41c{height:10px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-62cb4d0\" id=\"leverage-social-media\" data-block-id=\"62cb4d0\"><h3 class=\"stk-block-heading__text\">Leverage social media<\/h3><\/div>\n\n\n\n<p>Social media is an essential tool for digital marketing branding. It is a cost-effective way to reach a vast audience and build brand awareness. You must create a&nbsp;<a href=\"https:\/\/hbr.org\/2016\/03\/branding-in-the-age-of-social-media\" target=\"_blank\" rel=\"noreferrer noopener\">social media&nbsp;strategy<\/a> reflecting your brand values and personality.<\/p>\n\n\n\n<p>When using social media, ensure consistency in your messaging and visuals. Use hashtags and keywords to increase your visibility and engage with your audience.<\/p>\n\n\n\n<p>Social media can help you build a loyal fan base, increase brand recognition, and even meet potential customers.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-ab06b9c\" data-block-id=\"ab06b9c\"><style>.stk-ab06b9c{height:10px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8da955f\" id=\"develop-a-name\" data-block-id=\"8da955f\"><h3 class=\"stk-block-heading__text\">Develop a name<\/h3><\/div>\n\n\n\n<p>Your business name is an essential aspect of your branding strategy. It ought to be easy to remember, distinct, and memorable all at the same time.<\/p>\n\n\n\n<p>In addition, your business name should reflect your brand values and personality and be relevant to your industry.<\/p>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-3143c65\" data-block-id=\"3143c65\"><style>.stk-3143c65{height:10px !important}<\/style><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f43d899\" id=\"here-are-some-name-ideas-for-2023-that-reflect-modern-branding-trends\" data-block-id=\"f43d899\"><style>.stk-f43d899 .stk-block-heading__text{font-size:22px !important}@media screen and (max-width:1023px){.stk-f43d899 .stk-block-heading__text{font-size:22px !important}}<\/style><h4 class=\"stk-block-heading__text\">Here are some name ideas for 2023 that reflect modern branding trends:<\/h4><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\"><strong>Enigma<\/strong> \u2013 unique, memorable, and mysterious, making it perfect for businesses that offer innovative solutions.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>Spectra<\/strong> \u2013 reflects the diversity of the modern world, making it ideal for businesses that celebrate being inclusive.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>Ora<\/strong> \u2013 short and easy to remember, great for businesses that want to create a strong brand identity.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>Vantage<\/strong> \u2013 highlights a sense of ambition, innovation, and a forward-thinking approach.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong>Luminous<\/strong> \u2013 a sense of creativity and enlightenment, showcases a unique approach to problem-solving.<\/li>\n<\/ul>\n\n\n\n<p>When choosing a business name, ensure it is not already used and is easy to spell and pronounce. Make sure you can register a domain name using your company&#8217;s name.&nbsp;<a href=\"https:\/\/www.squadhelp.com\/premium-domains-for-sale\" target=\"_blank\" rel=\"noreferrer noopener\">Consider a high-end domain<\/a>&nbsp;to avoid legal issues.<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-72a82b6\" id=\"focus-on-customer-experience\" data-block-id=\"72a82b6\"><h3 class=\"stk-block-heading__text\">Focus on customer experience<\/h3><\/div>\n\n\n\n<p>Finally, you must focus on customer experience to revamp your&nbsp;<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/digital-marketing\/digital-marketing-strategies-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital marketing business<\/a>&nbsp;branding. The customer experience is an essential aspect of branding, and it can make or break your business.<\/p>\n\n\n\n<p>To create a great customer experience, you need to understand your customers&#8217; needs and preferences. Then, you must develop products and services that meet their needs and provide exceptional customer service.<\/p>\n\n\n\n<p>You can also leverage technology to <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/customer-experience\/measuring-and-improving-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">improve customer experience<\/a>. For example, you can use chatbots and AI-powered customer service tools to provide quick and personalized responses to your customers.<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a03c20b\" id=\"revamp-your-business-branding-in-2023-wrapping-up\" data-block-id=\"a03c20b\"><h2 class=\"stk-block-heading__text\">Revamp your business branding in 2023: wrapping up<\/h2><\/div>\n\n\n\n<p>In conclusion, revamping your digital marketing business branding in 2023 is essential to stand out and attract more customers.<\/p>\n\n\n\n<p>By creating a solid brand identity, using visuals to your advantage, leveraging social media, creating a memorable business name, and focusing on customer experience, you can transform your business and achieve long-term success.<\/p>\n\n\n\n<p>Take inspiration from successful brands like Airbnb, and remember that the right branding strategy can change your business&#8217;s fortunes.<\/p>\n\n\n\n<p><strong>This article was written by Grant Polachek.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strong business branding can help you stand out amongst all your competitors and attract more customers. Let&#8217;s get into what makes for strong branding with a real-life example. Jump to: The power of strong business branding: a true story Tips for revamping your business branding Create an identity to make a lasting impression How to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,19],"tags":[],"blocksy_meta":[],"featured_image_urls":{"full":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/Revamp-Your-Business-Branding.png",860,381,false],"thumbnail":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/Revamp-Your-Business-Branding-150x150.png",150,150,true],"medium":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/Revamp-Your-Business-Branding-300x133.png",300,133,true],"medium_large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/Revamp-Your-Business-Branding-768x340.png",768,340,true],"large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/Revamp-Your-Business-Branding.png",860,381,false],"1536x1536":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/Revamp-Your-Business-Branding.png",860,381,false],"2048x2048":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/06\/Revamp-Your-Business-Branding.png",860,381,false]},"post_excerpt_stackable":"<p>Strong business branding can help you stand out amongst all your competitors and attract more customers. Let&#8217;s get into what makes for strong branding with a real-life example. Jump to:The power of strong business branding: a true storyTips for revamping your business brandingCreate an identity to make a lasting impressionHow to find your target audienceUse visuals to your advantageLeverage social mediaDevelop a nameFocus on customer experienceRevamp your business branding in 2023: wrapping up The power of strong business branding: a true story In 2013, Airbnb was struggling to gain traction in the market. They were losing money and struggling to&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/business\/\" rel=\"category tag\">Business<\/a>, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/guest-post\/\" rel=\"category tag\">Guest Post<\/a>","author_info":{"name":"david@shout.com","url":"https:\/\/wp-stagesh.bugfree.co.uk\/author\/davidshout-com\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revamp Your Business Branding in 2023 - Shout.com<\/title>\n<meta name=\"description\" content=\"Here are our top tips for revamping your business branding to impress your customers and prospects in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-stagesh.bugfree.co.uk\/business\/revamp-your-business-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revamp Your Business Branding in 2023 - 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