{"id":15065,"date":"2023-11-07T10:47:05","date_gmt":"2023-11-07T10:47:05","guid":{"rendered":"https:\/\/shout.com\/?p=15065"},"modified":"2024-03-11T11:52:16","modified_gmt":"2024-03-11T11:52:16","slug":"hotel-survey-questions","status":"publish","type":"post","link":"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/hotel-survey-questions\/","title":{"rendered":"25 Hotel Survey Questions to Improve Guest Satisfaction"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e11d3bc\" data-block-id=\"e11d3bc\"><p class=\"stk-block-text__text\">Conducting surveys in the hotel industry is invaluable for gaining insights into guest experiences and improving guest satisfaction.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-44c26e0\" data-block-id=\"44c26e0\"><p class=\"stk-block-text__text\">In this article, we&#8217;ll provide a range of hotel survey questions to help you gather valuable feedback from your guests.<\/p><\/div>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-440d1cb\" data-block-id=\"440d1cb\"><p class=\"stk-table-of-contents__title\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Table of Contents<\/span><\/strong><\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#what-are-hotel-guest-surveys\">What are hotel guest surveys?<\/a><\/li><li><a href=\"#hotel-survey-questions\">Hotel survey questions<\/a><ul><li><a href=\"#questions-to-learn-more-about-your-guests\">Questions to learn more about your guests<\/a><\/li><li><a href=\"#hotel-amenities-questions\">Hotel amenities questions<\/a><\/li><li><a href=\"#customer-service-and-staff-interaction-questions\">Customer service and staff interaction questions<\/a><\/li><\/ul><\/li><li><a href=\"#how-do-you-ask-ask-guests-for-feedback-in-the-hotel-industry\">How do you ask ask guests for feedback in the hotel industry?<\/a><ul><li><a href=\"#post-stay-email-surveys\">Post-stay email surveys<\/a><\/li><li><a href=\"#qr-codes\">QR codes<\/a><\/li><li><a href=\"#paper-surveys\">Paper surveys<\/a><\/li><li><a href=\"#tablet-or-kiosk-surveys\">Tablet or kiosk surveys<\/a><\/li><li><a href=\"#in-person-interviews\">In-person interviews<\/a><\/li><\/ul><\/li><li><a href=\"#wrapping-up-hotel-survey-questions-to-improve-guest-satisfaction\">Wrapping up: Hotel survey questions to improve guest satisfaction<\/a><\/li><\/ul><\/nav>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-fdae769\" id=\"what-are-hotel-guest-surveys\" data-block-id=\"fdae769\"><h2 class=\"stk-block-heading__text\">What are hotel guest surveys?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0e1cac0\" data-block-id=\"0e1cac0\"><p class=\"stk-block-text__text\">Hotel guest surveys are the secret sauce of the hospitality industry, the behind-the-scenes magic that turns a good hotel into a great one.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-560fe90\" data-block-id=\"560fe90\"><style>.stk-560fe90 .stk-img-wrapper img{object-fit:none !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-560fe90 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-560fe90 .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15070\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/11\/Hotel-Guest-Survey-Questions.png\" width=\"700\" height=\"389\" alt=\"Guest Survey Created With Shout\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/11\/Hotel-Guest-Survey-Questions.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/11\/Hotel-Guest-Survey-Questions-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-76717a3\" data-block-id=\"76717a3\"><p class=\"stk-block-text__text\">Imagine a tool that lets you peek into the minds of your guests, discovering their likes and dislikes, all while sipping a cup of coffee in the comfort of your office.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a100594\" data-block-id=\"a100594\"><p class=\"stk-block-text__text\">They can help you achieve important goals for your hotel:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Gauge and enhance guest satisfaction<\/li>\n\n\n\n<li data-block-type=\"core\">Identify areas for improvement<\/li>\n\n\n\n<li data-block-type=\"core\">Personalize guest experiences<\/li>\n\n\n\n<li data-block-type=\"core\">Enhance customer services<\/li>\n\n\n\n<li data-block-type=\"core\">Monitor patterns and trends<\/li>\n\n\n\n<li data-block-type=\"core\">Build guest loyalty<\/li>\n<\/ul>\n\n\n\n<p>In essence, hotel guest surveys allow you to shape your services and experiences to create a win-win situation for both your guests and your business.<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1216ff1\" id=\"hotel-survey-questions\" data-block-id=\"1216ff1\"><h2 class=\"stk-block-heading__text\">Hotel survey questions<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d88283c\" data-block-id=\"d88283c\"><p class=\"stk-block-text__text\">To help give you an idea of the kind of hotel survey questions you should be asking guests, here are some general examples:<\/p><\/div>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">How would you rate your overall experience staying at our hotel?<\/li>\n\n\n\n<li data-block-type=\"core\">What aspects of our hotel services could we improve?<\/li>\n\n\n\n<li data-block-type=\"core\">Please rate the cleanliness of your hotel room.<\/li>\n\n\n\n<li data-block-type=\"core\">How would you rate our food and beverage offerings?<\/li>\n\n\n\n<li data-block-type=\"core\">Were you satisfied with the reservation process?<\/li>\n\n\n\n<li data-block-type=\"core\">How likely are you to recommend our hotel to a friend or colleague?<\/li>\n\n\n\n<li data-block-type=\"core\">Did you experience any issues during the check-out process?<\/li>\n\n\n\n<li data-block-type=\"core\">If you had any specific requests during your stay, were they adequately accommodated by our staff?<\/li>\n\n\n\n<li data-block-type=\"core\">Please rate the quality of food and beverages offered at our hotel.<\/li>\n\n\n\n<li data-block-type=\"core\">Were there any specific aspects of your stay that exceeded your expectations?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1b2ceba\" id=\"questions-to-learn-more-about-your-guests\" data-block-id=\"1b2ceba\"><h3 class=\"stk-block-heading__text\">Questions to learn more about your guests<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a34ed6b\" data-block-id=\"a34ed6b\"><p class=\"stk-block-text__text\">These hotel survey questions provide insights into why guests choose your hotel, their preferences, and how they found you.<\/p><\/div>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">What was the primary purpose of your stay at our hotel?<\/li>\n\n\n\n<li data-block-type=\"core\">How did you hear about our hotel and decide to book with us?<\/li>\n\n\n\n<li data-block-type=\"core\">What are your preferred amenities or services when choosing a hotel for your stay?<\/li>\n\n\n\n<li data-block-type=\"core\">What factors influenced your decision to choose our hotel over others in the area?<\/li>\n\n\n\n<li data-block-type=\"core\">Would you be interested in receiving occasional email updates and exclusive offers from our hotel in the future?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f201954\" id=\"hotel-amenities-questions\" data-block-id=\"f201954\"><h3 class=\"stk-block-heading__text\">Hotel amenities questions<\/h3><\/div>\n\n\n\n<p>We know that every hotel is different, so you&#8217;ll have different amenities available to guests. But, simply chop and change what amenities you provide into the below questions.<\/p>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">Which of the following hotel amenities did you use during your stay? (list amenities)<\/li>\n\n\n\n<li data-block-type=\"core\">How satisfied were you with the availability and quality of our fitness center and its equipment?<\/li>\n\n\n\n<li data-block-type=\"core\">How would you rate your experience with our on-site restaurant&#8217;s food and service?<\/li>\n\n\n\n<li data-block-type=\"core\">Did you have the opportunity to use our spa facilities or services during your stay?<\/li>\n\n\n\n<li data-block-type=\"core\">Were you satisfied with the availability and speed of our Wi-Fi?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-17c62ef\" id=\"customer-service-and-staff-interaction-questions\" data-block-id=\"17c62ef\"><h3 class=\"stk-block-heading__text\">Customer service and staff interaction questions<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b558b40\" data-block-id=\"b558b40\"><p class=\"stk-block-text__text\">Hotel staff are on the front line of ensuring excellent <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer satisfaction<\/a>. So, it&#8217;s important you have questions dedicated to how your staff interact with guests.<\/p><\/div>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">How would you rate the courtesy and friendliness of our staff during your stay?<\/li>\n\n\n\n<li data-block-type=\"core\">Were there any specific staff members who stood out for their exceptional service? If so, please provide their names and share your experience with them.<\/li>\n\n\n\n<li data-block-type=\"core\">Did the staff respond promptly and effectively to your requests or concerns during your stay?<\/li>\n\n\n\n<li data-block-type=\"core\">Please share any comments about our staff&#8217;s performance.<\/li>\n\n\n\n<li data-block-type=\"core\">How satisfied were you with the overall customer service experience at our hotel?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-86dde4b\" id=\"how-do-you-ask-ask-guests-for-feedback-in-the-hotel-industry\" data-block-id=\"86dde4b\"><h2 class=\"stk-block-heading__text\">How do you ask ask guests for feedback in the hotel industry?<\/h2><\/div>\n\n\n\n<p>There are a multitude of ways you can ask for feedback from hotel guests, including:<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-faeeb7e\" id=\"post-stay-email-surveys\" data-block-id=\"faeeb7e\"><h3 class=\"stk-block-heading__text\">Post-stay email surveys<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3d584c6\" data-block-id=\"3d584c6\"><p class=\"stk-block-text__text\">One common approach is to send <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/email-surveys-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">email surveys<\/a> to guests shortly after their stay. Using an online <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey maker<\/a> gives you a great deal of control over the design and branding of your guest survey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9ed2433\" data-block-id=\"9ed2433\"><p class=\"stk-block-text__text\">The other benefit is that all the data is compiled for you in digital reports, where (depending on the provider  you choose) tools for analysing data.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e5848ad\" data-block-id=\"e5848ad\"><p class=\"stk-block-text__text\">With Shout, you can upload your contacts to our <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">integrated CRM<\/a>, create email invitations, and even send reminders to those yet to respond.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c6f06fc\" data-block-id=\"c6f06fc\"><style>.stk-c6f06fc .stk-img-wrapper img{object-fit:none !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-c6f06fc .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-c6f06fc .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15074\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/11\/Email-Invitations-For-Hotel-Survey-Questions.png\" width=\"700\" height=\"389\" alt=\"Email Invitation Created With Shout For Hotel Survey Questions\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/11\/Email-Invitations-For-Hotel-Survey-Questions.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/11\/Email-Invitations-For-Hotel-Survey-Questions-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-57dc8e8\" data-block-id=\"57dc8e8\"><p class=\"stk-block-text__text\">You&#8217;ll have full control over designs, choose between traditional and conversational surveys, and access to <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/help\/article\/127-how-to-filter-and-compare-results\" target=\"_blank\" rel=\"noreferrer noopener\">filtering and comparison tools<\/a> in your <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/how-to-write-a-survey-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey reports<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1e029fc\" id=\"qr-codes\" data-block-id=\"1e029fc\"><h3 class=\"stk-block-heading__text\">QR codes<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-297cc66\" data-block-id=\"297cc66\"><p class=\"stk-block-text__text\">Placing QR codes in prominent locations, such as reception desks, guest rooms, or restaurant menus, is a convenient way to encourage guests to provide feedback.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-94c096c\" data-block-id=\"94c096c\"><p class=\"stk-block-text__text\">When scanned with a smartphone, the <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/help\/article\/87-qr-code\" target=\"_blank\" rel=\"noreferrer noopener\">QR code<\/a> can direct guests to an online survey where they can share their thoughts. This method leverages technology and makes it easy for guests to participate.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-63193a7\" id=\"paper-surveys\" data-block-id=\"63193a7\"><h3 class=\"stk-block-heading__text\">Paper surveys<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-94be508\" data-block-id=\"94be508\"><p class=\"stk-block-text__text\">Traditional paper surveys are still used in some hotels. These surveys can be placed in guest rooms, handed out at the front desk, or left in common areas.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-38a69f7\" data-block-id=\"38a69f7\"><p class=\"stk-block-text__text\">While less common in the digital age, some guests may prefer the tactile experience of filling out a physical survey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-17616d0\" id=\"tablet-or-kiosk-surveys\" data-block-id=\"17616d0\"><h3 class=\"stk-block-heading__text\">Tablet or kiosk surveys<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bda11f7\" data-block-id=\"bda11f7\"><p class=\"stk-block-text__text\">Some hotels have introduced tablets or kiosks in common areas where guests can complete surveys on the spot.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8be5d22\" data-block-id=\"8be5d22\"><p class=\"stk-block-text__text\">These interactive surveys can capture immediate feedback while it&#8217;s still fresh in the guest&#8217;s mind.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9f4e55f\" id=\"in-person-interviews\" data-block-id=\"9f4e55f\"><h3 class=\"stk-block-heading__text\">In-person interviews<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-648cb05\" data-block-id=\"648cb05\"><p class=\"stk-block-text__text\">For more in-depth feedback, especially for special occasions or events, hotels may conduct in-person interviews with guests during their stay. This approach can provide rich <a href=\"https:\/\/freeonlinesurveys.com\/survey-research\/qualitative-data-collection\" target=\"_blank\" rel=\"noreferrer noopener\">qualitative data<\/a> but may be more resource-intensive.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4d4cbd2\" data-block-id=\"4d4cbd2\"><p class=\"stk-block-text__text\">To maximize the effectiveness of these methods, it&#8217;s important to keep surveys concise, user-friendly, and mobile-responsive.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8d27c05\" data-block-id=\"8d27c05\"><p class=\"stk-block-text__text\">Additionally, it&#8217;s crucial to assure guests that their feedback will be used to improve the quality of their future stays.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8290304\" id=\"wrapping-up-hotel-survey-questions-to-improve-guest-satisfaction\" data-block-id=\"8290304\"><h2 class=\"stk-block-heading__text\">Wrapping up: Hotel survey questions to improve guest satisfaction<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d3dec27\" data-block-id=\"d3dec27\"><p class=\"stk-block-text__text\">Collecting guest feedback with hotel survey questions is the cornerstone of elevating the hospitality industry.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5141e13\" data-block-id=\"5141e13\"><p class=\"stk-block-text__text\">By leveraging a variety of survey methods, including online surveys, hotels can tap into valuable insights.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d35ab98\" data-block-id=\"d35ab98\"><p class=\"stk-block-text__text\">These insights not only enhance the guest experience but also empower hotels to continually refine their services, exceed expectations, and build lasting guest loyalty.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-aed4180\" data-block-id=\"aed4180\"><p class=\"stk-block-text__text\">With <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/customer-experience\/customer-communication-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback channels<\/a> ranging from email surveys to QR codes, hotels can adapt and improve in a rapidly changing world, ultimately ensuring memorable and satisfying stays for every guest.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conducting surveys in the hotel industry is invaluable for gaining insights into guest experiences and improving guest satisfaction. In this article, we&#8217;ll provide a range of hotel survey questions to help you gather valuable feedback from your guests. Table of Contents What are hotel guest surveys? Hotel survey questions Questions to learn more about your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>25 Hotel Survey Questions to Improve Guest Satisfaction - Shout.com<\/title>\n<meta name=\"description\" content=\"Take a look at this list of 25 hotel survey questions to help you improve guest experiences and out-book your competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/hotel-survey-questions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"25 Hotel Survey Questions to Improve Guest Satisfaction - 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