{"id":15204,"date":"2023-12-21T15:55:28","date_gmt":"2023-12-21T15:55:28","guid":{"rendered":"https:\/\/shout.com\/?p=15204"},"modified":"2024-01-03T16:28:48","modified_gmt":"2024-01-03T16:28:48","slug":"email-surveys-guide","status":"publish","type":"post","link":"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/email-surveys-guide\/","title":{"rendered":"Email Surveys 101: The Guide to Success"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d106c52\" data-block-id=\"d106c52\"><p class=\"stk-block-text__text\">Emails have always been an effective channel of communication for brands to connect with their customers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c249bb2\" data-block-id=\"c249bb2\"><p class=\"stk-block-text__text\">The objective of an email campaign may vary from promoting new products or services to sharing important business news or valuable content.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2824bf0\" data-block-id=\"2824bf0\"><p class=\"stk-block-text__text\">Also, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/email-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing<\/a> is a great choice for marketers and business owners who want to gather feedback from their customers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d4e8a05\" data-block-id=\"d4e8a05\"><p class=\"stk-block-text__text\">Email surveys can be a game-changer for your marketing efforts, allowing you to target broader audiences and collect critical insights to optimize different parts of your marketing strategy. Let\u2019s discover how!<\/p><\/div>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-c0ed054\" data-block-id=\"c0ed054\"><p class=\"stk-table-of-contents__title\"><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\"><strong>Table of Contents<\/strong><\/span><\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#what-are-email-surveys-and-why-should-you-use-them\">What are email surveys and why should you use them?<\/a><\/li><li><a href=\"#7-tactics-to-get-the-most-out-of-email-surveys\">7 Tactics to get the most out of email surveys<\/a><ul><li><a href=\"#1-write-engaging-and-clear-email-subject-lines\">1. Write engaging and clear email subject lines<\/a><\/li><li><a href=\"#2-show-each-subscriber-that-you-value-their-feedback\">2. Show each subscriber that you value their feedback<\/a><\/li><li><a href=\"#3-keep-your-surveys-short-concise-and-well-structured\">3. Keep your surveys short, concise, and well-structured<\/a><\/li><li><a href=\"#4-optimize-your-sending-time-and-frequency\">4. Optimize your sending time and frequency<\/a><\/li><li><a href=\"#5-optimize-for-mobile\">5. Optimize for mobile<\/a><\/li><li><a href=\"#6-offer-incentives-to-your-respondents\">6. Offer incentives to your respondents<\/a><\/li><li><a href=\"#7-test-and-optimize-your-email-surveys\">7. Test and optimize your email surveys<\/a><\/li><\/ul><\/li><li><a href=\"#final-words\">Final words<\/a><\/li><\/ul><\/nav>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f659a3a\" id=\"what-are-email-surveys-and-why-should-you-use-them\" data-block-id=\"f659a3a\"><h2 class=\"stk-block-heading__text\">What are email surveys and why should you use them?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e8d24ab\" data-block-id=\"e8d24ab\"><p class=\"stk-block-text__text\">Email surveys are questionnaires businesses incorporate into their emails to collect valuable feedback from their subscribers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-88fc2b6\" data-block-id=\"88fc2b6\"><p class=\"stk-block-text__text\">They could serve different purposes, such as <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/customer-feedback\/product-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">collecting product feedback<\/a>, tracking your customer team\u2019s performance, and <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/customer-experience\/user-experience-survey-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">measuring user experience<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-167d265\" data-block-id=\"167d265\"><p class=\"stk-block-text__text\">You can even use them to learn about why visitors abandon their carts or why recipients choose to unsubscribe from your email list.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-004a93f\" data-block-id=\"004a93f\"><p class=\"stk-block-text__text\">No matter the specific objective, it\u2019s a bulletproof method to improve your strategy and enhance customer satisfaction.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4049649\" data-block-id=\"4049649\"><p class=\"stk-block-text__text\">But it\u2019s time to get more specific about the advantages of incorporating surveys in your emails:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Quick data collection<\/span><\/strong>. Email surveys offer brands quick access to a diverse range of customer data. The responses come in almost immediately, enabling you to dive into timely analysis and data-driven decisions.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Convenient to use<\/span><\/strong>. Creating email surveys and dispatching them to your recipients is only a matter of a few clicks. It\u2019s also a simple and straightforward process for your subscribers to fill in at their convenience, thus making it a win-win situation.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Reduced cost<\/span><\/strong>. A great advantage of email surveys is that they involve a very small cost. You can find a variety of free and low cost survey solutions in the market to create a dedicated survey based on your unique needs.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Personalization options<\/span><\/strong>. Email surveys come with many personalization options to target recipients with tailored content. From adding their name to leveraging their purchase history, you can craft customized surveys that bring back an increased response rate.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6719f70\" id=\"7-tactics-to-get-the-most-out-of-email-surveys\" data-block-id=\"6719f70\"><h2 class=\"stk-block-heading__text\">7 Tactics to get the most out of email surveys<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-901a70c\" data-block-id=\"901a70c\"><p class=\"stk-block-text__text\">We\u2019ve gone through why you should use email surveys in your email marketing. But how will you ensure that every email survey you send counts?<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2cb7c45\" data-block-id=\"2cb7c45\"><p class=\"stk-block-text__text\">To help you out, we gathered the best tactics to urge subscribers to open your survey emails and participate.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2692187\" id=\"1-write-engaging-and-clear-email-subject-lines\" data-block-id=\"2692187\"><h3 class=\"stk-block-heading__text\">1. Write engaging and clear email subject lines<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-556fec0\" data-block-id=\"556fec0\"><p class=\"stk-block-text__text\">As all email marketers will tell you, everything starts with your email subject line. If you want high email survey response rates, you have to increase your email open rates. And what is the number one prerequisite for people opening your emails?<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-069367b\" data-block-id=\"069367b\"><p class=\"stk-block-text__text\">You guessed that right, your <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/best-practices-for-email-subject-lines\/\" target=\"_blank\" rel=\"noreferrer noopener\">email subject line<\/a>. Well-written subject lines create great first impressions and entice readers to open the email and take the survey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-798d739\" data-block-id=\"798d739\"><p class=\"stk-block-text__text\">You may wonder how you will know that your email subject lines are the best you can come with. First of all, robust <a href=\"https:\/\/moosend.com\/blog\/email-newsletter-software\" target=\"_blank\" rel=\"noreferrer noopener\">newsletter apps<\/a> give you all the necessary tools to A\/B test your subject lines by sending two email versions to different segments of your audience and check which performed better.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7898b2f\" data-block-id=\"7898b2f\"><p class=\"stk-block-text__text\">Moreover, some email marketing solutions, like Moosend, even come with an AI-powered email subject line tester. Such a tool facilitates creating strong subject lines by gathering data from a variety of sources and thousands of email campaigns.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a3e89f7\" data-block-id=\"a3e89f7\"><p class=\"stk-block-text__text\">But let\u2019s go through some other tried and tested tactics to create effective subject lines:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\"><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\"><strong>Make it clear<\/strong><\/span>. Your subject line should convey the purpose of your survey email in just a few words. It always works to include the actual words, such as survey or feedback, for readers to know exactly what the required action is.<\/li>\n\n\n\n<li data-block-type=\"core\"><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\"><strong>Include an incentive<\/strong><\/span>. If your survey email comes with an incentive (more on that later), your subject line should highlight it. Knowing there\u2019s something in for them will give them motivation enough to take action.<\/li>\n\n\n\n<li data-block-type=\"core\"><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\"><strong>Use the first question<\/strong><\/span>. Consider adding the first question of your email survey to your subject line. This is a great way to warm your recipients up and directly engage them in a conversation, resulting in <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/survey-completion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">increased completion rates<\/a>.<\/li>\n\n\n\n<li data-block-type=\"core\"><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\"><strong>Get creative<\/strong><\/span>. As with every email, adding some creativity in your subject lines is key for subscribers to open them. Include relevant and fun emojis, throw in some humor when appropriate, or bring out your audience\u2019s pain points.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-db0862f\" id=\"2-show-each-subscriber-that-you-value-their-feedback\" data-block-id=\"db0862f\"><h3 class=\"stk-block-heading__text\">2. Show each subscriber that you value their feedback<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6f8f02f\" data-block-id=\"6f8f02f\"><p class=\"stk-block-text__text\">You may send your email surveys to a large percentage of your email list &#8211; perhaps even all of them. However, each subscriber should feel that they were specifically selected to conduct the survey and that their individual opinion makes a difference to you.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0b57d59\" data-block-id=\"0b57d59\"><p class=\"stk-block-text__text\">How can you achieve that? Personalization is the secret sauce to create a sense of importance and convince your audience to participate.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e7930e2\" data-block-id=\"e7930e2\"><p class=\"stk-block-text__text\">Segment your recipients into different groups and dispatch relevant surveys according to the segmentation criteria you\u2019ve set. From customizing your email content to adding personalized elements like images or videos, personalizing your survey emails increases recipient engagement.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8987619\" data-block-id=\"8987619\"><p class=\"stk-block-text__text\">Also, it\u2019s imperative that your email survey questions are adjusted to each recipient\u2019s behavior, actions, and level of awareness with your brand. For instance, applying the skip logic makes survey completion feel more relevant to each reader. Some survey tools allow you to show specific questions to respondents based on their previous answers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-922db69\" data-block-id=\"922db69\"><p class=\"stk-block-text__text\">For instance, if you reach out to collect feedback on a negative experience on your website, including customized content indicates that you value their opinion and care to do better. Especially when addressing concerns, approaching the issue on a one-to-one basis is essential.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-77b9dc0\" data-block-id=\"77b9dc0\"><p class=\"stk-block-text__text\">In addition to that, make sure readers understand that you read their feedback and will take the necessary steps to improve. Don\u2019t neglect to send <a href=\"https:\/\/skylead.io\/blog\/how-to-write-a-follow-up-email-after-no-response-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">a follow-up email<\/a> to share the survey results and what your next actions will be based on the insights gained.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c21ceb0\" id=\"3-keep-your-surveys-short-concise-and-well-structured\" data-block-id=\"c21ceb0\"><h3 class=\"stk-block-heading__text\">3. Keep your surveys short, concise, and well-structured<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-35ceddd\" data-block-id=\"35ceddd\"><p class=\"stk-block-text__text\">We can take one thing for granted: recipients have a short attention span and a plethora of marketing emails to read. As you can tell, making them fill out long surveys might result in abandoning the process.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cd0fd7d\" data-block-id=\"cd0fd7d\"><p class=\"stk-block-text__text\">So, your email surveys should be brief, concise, and centered around specific questions. EmployIng relevant questions aligned with your survey objectives goes a long way in getting high response rates and helpful feedback.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cf75edd\" data-block-id=\"cf75edd\"><p class=\"stk-block-text__text\">Don\u2019t go overboard with multiple questions or asking insignificant questions. Making it as easy and quick as possible for subscribers to complete your survey is key to boosting your completion rate.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5c452a6\" data-block-id=\"5c452a6\"><p class=\"stk-block-text__text\">But if you absolutely need to add multiple questions, turn them into multiple-choice questions or use drop-down menus to facilitate the process. Also, your questions should be concise and easy to understand. Therefore, invest in clear and impactful wording instead of technical jargon that will tire users out.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6add7d\" data-block-id=\"b6add7d\"><p class=\"stk-block-text__text\">Last but not least, it\u2019s important to create email surveys that are easy to skim and visually appealing.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8f4fd8b\" data-block-id=\"8f4fd8b\"><p class=\"stk-block-text__text\">Choose clear and consistent formatting, offer participants straightforward instructions on how to complete the survey, and consider adding compelling visuals to create an even more engaging survey experience.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b1c4b8b\" id=\"4-optimize-your-sending-time-and-frequency\" data-block-id=\"b1c4b8b\"><h3 class=\"stk-block-heading__text\">4. Optimize your sending time and frequency<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c2890a8\" data-block-id=\"c2890a8\"><p class=\"stk-block-text__text\">Sending your emails at the right time is among the best-performing email practices, no matter the email purpose.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-08174da\" data-block-id=\"08174da\"><p class=\"stk-block-text__text\">So, taking all the above into account will take you nowhere if you send your email survey at the wrong time. The right sending time ensures that your recipients will take the time to complete it.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-fefee96\" data-block-id=\"fefee96\"><p class=\"stk-block-text__text\">Best email survey sending times may vary depending on your industry, survey type, or specific objective. Let\u2019s say that you want to use your email survey to get feedback on a new product or service.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-93814d8\" data-block-id=\"93814d8\"><p class=\"stk-block-text__text\">It makes sense to send your email survey soon enough for your customers to remember their experience, but not too soon because they probably won\u2019t have spent enough time using it and will end up ignoring your email.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e94d884\" data-block-id=\"e94d884\"><p class=\"stk-block-text__text\">But the best way to nail your sending time is to test sending your email surveys at different times. This will help you discover the best-performing ones according to your audience\u2019s habits and preferences and trace patterns that work. Also, don\u2019t forget to test the frequency of your email surveys.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-89eaabd\" data-block-id=\"89eaabd\"><p class=\"stk-block-text__text\">Overdoing it with this type of email campaign could lead to respondent fatigue and decreased completion rates.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-63bae99\" data-block-id=\"63bae99\"><p class=\"stk-block-text__text\">As a general rule, it\u2019s better to trigger surveys after specific user actions, like someone purchasing a product or watching a webinar. Or, if you need regular and comprehensive feedback, consider leveraging annually or quarterly email surveys.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-60cfbdf\" id=\"5-optimize-for-mobile\" data-block-id=\"60cfbdf\"><h3 class=\"stk-block-heading__text\">5. Optimize for mobile<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2f77bb1\" data-block-id=\"2f77bb1\"><p class=\"stk-block-text__text\">Even if you\u2019re an entry-level marketer, you must know that the vast majority of your audience opens their emails on mobile devices.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8df5505\" data-block-id=\"8df5505\"><p class=\"stk-block-text__text\">Therefore, it\u2019s imperative that you provide an optimized mobile experience for all users to view every element of your emails. Poor mobile experience is among the first reasons behind users with smaller screens abandoning emails.<\/p><\/div>\n\n\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-7181ab1 is-style-default\" data-v=\"2\" data-block-id=\"7181ab1\"><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-7181ab1-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-8ae2588\" data-block-id=\"8ae2588\"><style>.stk-8ae2588 .stk--svg-wrapper .stk--inner-svg svg:last-child,.stk-8ae2588 .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g,path,rect,polygon,ellipse){fill:var(--theme-palette-color-2,#F74D67) !important}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-8ae2588\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-8-ae-2588-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-8-ae-2588-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6fb9eb\" data-block-id=\"b6fb9eb\"><style>.stk-b6fb9eb .stk-block-text__text{color:var(--theme-palette-color-4,#0e0c1b) !important}<\/style><p class=\"stk-block-text__text has-text-color\">\u2022 85% of users use smartphones to access email. (Adobe)<br>\u2022 Mobile accounted for 42% of all email opens in 2019. (Litmus)<br>\u2022 The ratio between received and sent emails is 3:1. (Radicati)<br>\u2022 47% of consumers use a mobile application for checking their email. (Campaign Monitor)<br><br>Source: <a href=\"https:\/\/99firms.com\/blog\/mobile-email-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">99Firms<\/a><\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n\n\n<p>Using mobile-friendly survey designs is essential to improve your response rate. Even better, invest in a <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey tool<\/a> that comes with responsive survey templates that allow you to create and share mobile-optimized surveys.<\/p>\n\n\n\n<p>This way, your email surveys will render well on every device, ensuring that all users share an equal experience when offering their feedback.<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e84908a\" id=\"6-offer-incentives-to-your-respondents\" data-block-id=\"e84908a\"><h3 class=\"stk-block-heading__text\">6. Offer incentives to your respondents<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7338843\" data-block-id=\"7338843\"><p class=\"stk-block-text__text\">More often than not, consumers wonder what\u2019s in it for them when coming across a request to provide feedback. After all, they give your business part of their time, so it\u2019s only natural that they ask for something in return.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5642f4f\" data-block-id=\"5642f4f\"><p class=\"stk-block-text__text\">When you create a survey email, make sure to highlight what they will gain if they participate in your survey. There\u2019s no better way to do so than adding the incentive to your subject line for readers to have enough motivation to open your email.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-47d8be9\" data-block-id=\"47d8be9\"><p class=\"stk-block-text__text\">Many business owners fear that offering incentives translates into spending a fortune but that\u2019s not the case. It might be something as simple as exclusive content, free <a href=\"http:\/\/www.uscreen.tv\/blog\/online-course-platforms\/\" target=\"_blank\" rel=\"noreferrer noopener\">online courses<\/a>, product samples, or free shipping coupons.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-01fc704\" data-block-id=\"01fc704\"><p class=\"stk-block-text__text\">Such incentives are usually all it takes to grab recipients\u2019 attention and enable higher completion rates. In case your survey requires more time than usual, consider offering a more valuable incentive such as a generous discount for their next purchase, a gift card, or access to premium trials.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6be4697\" id=\"7-test-and-optimize-your-email-surveys\" data-block-id=\"6be4697\"><h3 class=\"stk-block-heading__text\">7. Test and optimize your email surveys<\/h3><\/div>\n\n\n\n<p>Regardless of how well you know your audience, you can never be sure what resonates with them every time.<\/p>\n\n\n\n<p>To take the guesswork out of your email surveys, it\u2019s important to dispatch them to a small group of your subscribers first to detect and fix potential issues.<\/p>\n\n\n\n<p>Also, running A\/B tests will help you determine which components bring the best results and incorporate them in your strategy. You can try out variations and experiment with different incentives, number of fields, or <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/survey-question-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">question types<\/a>.<\/p>\n\n\n\n<p>After measuring the results, you can tell what works and where there\u2019s room for improvement. This process, along with customer feedback, will give you all the insights required to optimize your email surveys over time.<\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0681299\" id=\"final-words\" data-block-id=\"0681299\"><h2 class=\"stk-block-heading__text\">Final words<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d9dcd03\" data-block-id=\"d9dcd03\"><p class=\"stk-block-text__text\">Creating and sending email surveys to your target audience should be an integral part of your overall marketing strategy.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d789318\" data-block-id=\"d789318\"><p class=\"stk-block-text__text\">Asking for your recipients\u2019 feedback helps you connect with your customers and get a deeper understanding of their needs and preferences.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-2e87b25\" data-block-id=\"2e87b25\"><p class=\"stk-block-text__text\">By following these guidelines, you will get the most out of your email surveys, using them to inform your business decisions and provide your customers with memorable experiences.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-985edab\" id=\"about-the-author\" data-block-id=\"985edab\"><h4 class=\"stk-block-heading__text\">About the author<\/h4><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-12b0219\" data-block-id=\"12b0219\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-12b0219-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-08eabc7\" data-v=\"4\" data-block-id=\"08eabc7\"><style>@media screen and (min-width:768px){.stk-08eabc7{flex:1 1 calc(25% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-08eabc7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-08eabc7-inner-blocks\">\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/YgpfG-ugE5vVGKoCuSnxII8lm3m0LFjd4_tstNf0UKMxb2S7FSa1g2BCm4hK20eQi6UsYf6h-yUgOMVlG8MFHY2RgK1AYFo1c7dzpa8GwWJPLxehxXufXb1EdRiqdKBLAlosoroQh4FmHLG9NjCzH6U\" width=\"137\" height=\"137\"><\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-58f8a7a\" data-v=\"4\" data-block-id=\"58f8a7a\"><style>@media screen and (min-width:768px){.stk-58f8a7a{flex:1 1 calc(75% - var(--stk-column-gap,0px) * 1 \/ 2 ) !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-58f8a7a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-58f8a7a-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-057f263\" data-block-id=\"057f263\"><p class=\"stk-block-text__text\">Maria Fintanidou works as a copywriter for email marketing automation software Moosend, having created the Help Articles (FAQs) and overseen the platform\u2019s translations in Greek and Spanish. She loves exploring new cultures and ways of thinking through traveling, reading, and language learning.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Emails have always been an effective channel of communication for brands to connect with their customers. The objective of an email campaign may vary from promoting new products or services to sharing important business news or valuable content. Also, email marketing is a great choice for marketers and business owners who want to gather feedback [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,19,10],"tags":[],"blocksy_meta":[],"featured_image_urls":{"full":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/12\/email-surveys-guide.png",860,381,false],"thumbnail":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/12\/email-surveys-guide-150x150.png",150,150,true],"medium":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/12\/email-surveys-guide-300x133.png",300,133,true],"medium_large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/12\/email-surveys-guide-768x340.png",768,340,true],"large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/12\/email-surveys-guide.png",860,381,false],"1536x1536":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/12\/email-surveys-guide.png",860,381,false],"2048x2048":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2023\/12\/email-surveys-guide.png",860,381,false]},"post_excerpt_stackable":"<p>Emails have always been an effective channel of communication for brands to connect with their customers. The objective of an email campaign may vary from promoting new products or services to sharing important business news or valuable content. Also, email marketing is a great choice for marketers and business owners who want to gather feedback from their customers. Email surveys can be a game-changer for your marketing efforts, allowing you to target broader audiences and collect critical insights to optimize different parts of your marketing strategy. Let\u2019s discover how! Table of ContentsWhat are email surveys and why should you use&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/guest-post\/\" rel=\"category tag\">Guest Post<\/a>, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/survey-design\/\" rel=\"category tag\">Survey Design<\/a>","author_info":{"name":"david@shout.com","url":"https:\/\/wp-stagesh.bugfree.co.uk\/author\/davidshout-com\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Surveys 101: The Guide to Success - Shout.com<\/title>\n<meta name=\"description\" content=\"Use these 7 tactics to increase open rates for your email surveys, and get the feedback you need to build a stronger business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/email-surveys-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Surveys 101: The Guide to Success - 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