{"id":15678,"date":"2024-03-06T15:50:27","date_gmt":"2024-03-06T15:50:27","guid":{"rendered":"https:\/\/shout.com\/?p=15678"},"modified":"2024-03-06T15:50:29","modified_gmt":"2024-03-06T15:50:29","slug":"digital-marketing-client-questionnaire","status":"publish","type":"post","link":"https:\/\/wp-stagesh.bugfree.co.uk\/digital-marketing\/digital-marketing-client-questionnaire\/","title":{"rendered":"Create the Perfect Digital Marketing Client Questionnaire"},"content":{"rendered":"\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-05ffb89\" data-block-id=\"05ffb89\"><p class=\"stk-block-text__text\">Digital marketing client questionnaires are a powerful tool for understanding clients and developing <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/digital-marketing\/marketing-strategies-for-technology-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\">effective marketing strategies<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a80ef0f\" data-block-id=\"a80ef0f\"><p class=\"stk-block-text__text\">They&#8217;re essential for laying a clear outline of client expectations, and provide a solid foundation for collaboration with agencies.<\/p><\/div>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-653dc91\" data-block-id=\"653dc91\"><p class=\"stk-table-of-contents__title\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Jump to:<\/span><\/strong><\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#what-is-a-digital-marketing-client-questionnaire\">What is a digital marketing client questionnaire?<\/a><\/li><li><a href=\"#why-conduct-a-client-questionnaire\">Why conduct a client questionnaire?<\/a><\/li><li><a href=\"#key-questions-for-a-digital-marketing-client-questionnaire\">Key questions for a digital marketing client questionnaire<\/a><\/li><li><a href=\"#crafting-effective-questions-for-clients\">Crafting effective questions for clients<\/a><\/li><li><a href=\"#how-to-share-a-digital-marketing-client-questionnaire\">How to share a digital marketing client questionnaire<\/a><\/li><li><a href=\"#wrapping-up\">Wrapping up<\/a><\/li><\/ul><\/nav>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d364c36\" id=\"what-is-a-digital-marketing-client-questionnaire\" data-block-id=\"d364c36\"><h2 class=\"stk-block-heading__text\">What is a digital marketing client questionnaire?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-33145ac\" data-block-id=\"33145ac\"><p class=\"stk-block-text__text\">A digital marketing client questionnaire is simply a series of questions designed to better understand a client&#8217;s business, goals, and preferences in relation to digital marketing.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7617f56\" data-block-id=\"7617f56\"><p class=\"stk-block-text__text\">They typically cover various aspects such as the client&#8217;s business background, target audience, current marketing efforts, goals, and expectations.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7c35faf\" data-block-id=\"7c35faf\"><style>.stk-7c35faf .stk-img-wrapper img{object-fit:scale-down !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-7c35faf .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}.stk-7c35faf .stk-img-figcaption{font-style:italic !important;text-align:center !important}@media screen and (max-width:1023px){.stk-7c35faf .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15685\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Example-Digital-Marketing-Client-Questionnaire.png\" width=\"700\" height=\"500\" alt=\"Example Of A Digital Marketing Client Questionnaire Created With Shout.com\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Example-Digital-Marketing-Client-Questionnaire.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Example-Digital-Marketing-Client-Questionnaire-300x214.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Example Digital Marketing Client Questionnaire | Created with Shout.com<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-22ad0c1\" data-block-id=\"22ad0c1\"><p class=\"stk-block-text__text\">Their purpose is to facilitate effective communication, align marketing strategies with client objectives, and establish a foundation for a successful digital marketing campaign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-143863c\" id=\"why-conduct-a-client-questionnaire\" data-block-id=\"143863c\"><h2 class=\"stk-block-heading__text\">Why conduct a client questionnaire?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b6ba8f5\" data-block-id=\"b6ba8f5\"><p class=\"stk-block-text__text\">Let&#8217;s get into some of the reasons you should conduct client questionnaires.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-b45bad9\" id=\"establish-a-strong-client-agency-relationship\" data-block-id=\"b45bad9\"><h3 class=\"stk-block-heading__text\">Establish a strong client-agency relationship<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-383b98b\" data-block-id=\"383b98b\"><p class=\"stk-block-text__text\">The questionnaire serves as the starting point for creating a connection, providing a platform for <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/customer-experience\/customer-communication-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">clear communication<\/a>, and ensuring that the marketing strategy aligns seamlessly with the client&#8217;s vision.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2245314\" id=\"tailor-strategies-to-client-goals\" data-block-id=\"2245314\"><h3 class=\"stk-block-heading__text\">Tailor strategies to client goals<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-62bb4c7\" data-block-id=\"62bb4c7\"><p class=\"stk-block-text__text\">Understanding your client&#8217;s business goals is pivotal to developing a tailored marketing strategy.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-19168c1\" data-block-id=\"19168c1\"><p class=\"stk-block-text__text\">By gaining insights into their long-term objectives, marketing agencies can align their efforts to contribute meaningfully to the client&#8217;s growth.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d77c14c\" id=\"understand-client-expectations\" data-block-id=\"d77c14c\"><h3 class=\"stk-block-heading__text\">Understand client expectations<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-67d2f4e\" data-block-id=\"67d2f4e\"><p class=\"stk-block-text__text\">They also allow clients to set expectations, and act as a permanent record of these for easy reference.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d457479\" data-block-id=\"d457479\"><p class=\"stk-block-text__text\">So, rather than contacting your client with a litany of questions, the account manager can reference these at any point throughout the campaign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1cd6a78\" id=\"key-questions-for-a-digital-marketing-client-questionnaire\" data-block-id=\"1cd6a78\"><h2 class=\"stk-block-heading__text\">Key questions for a digital marketing client questionnaire<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eb0ebb0\" data-block-id=\"eb0ebb0\"><p class=\"stk-block-text__text\">Below, we&#8217;ll go over the four key components of a digital marketing client questionnaire and some example questions to include.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-476f7e3\" id=\"client-information\" data-block-id=\"476f7e3\"><h3 class=\"stk-block-heading__text\">Client information<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-42e6b5b\" data-block-id=\"42e6b5b\"><p class=\"stk-block-text__text\">Start with basic details such as the business information, point of contact within the client&#8217;s organization, and industry specifics.<\/p><\/div>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">Who is the main point of contact for this business?<\/li>\n\n\n\n<li data-block-type=\"core\">What is your company mission?<\/li>\n\n\n\n<li data-block-type=\"core\">Who are the ideal customers for your business?<\/li>\n\n\n\n<li data-block-type=\"core\">When was your business established?<\/li>\n\n\n\n<li data-block-type=\"core\">What are your company values and beliefs?<\/li>\n\n\n\n<li data-block-type=\"core\">Who are your main competitors?<\/li>\n\n\n\n<li data-block-type=\"core\">Could you give an overview of your company history?<\/li>\n\n\n\n<li data-block-type=\"core\">What products or services does your business provide?<\/li>\n\n\n\n<li data-block-type=\"core\">What other team members should be consulted?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ee497ea\" data-block-id=\"ee497ea\"><style>.stk-ee497ea .stk-img-wrapper img{object-fit:scale-down !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-ee497ea .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}.stk-ee497ea .stk-img-figcaption{font-style:italic !important;text-align:center !important}@media screen and (max-width:1023px){.stk-ee497ea .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15686\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Client-Information-Questions.png\" width=\"700\" height=\"255\" alt=\"Client Information Question Example\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Client-Information-Questions.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Client-Information-Questions-300x109.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Example Client Information Question | Created with Shout.com<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5a9b1cd\" id=\"goals-and-objectives\" data-block-id=\"5a9b1cd\"><h3 class=\"stk-block-heading__text\">Goals and objectives<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1ab5b70\" data-block-id=\"1ab5b70\"><p class=\"stk-block-text__text\">Delve into your client&#8217;s short-term and long-term goals, identifying <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/email-marketing-metrics\/\" target=\"_blank\" rel=\"noreferrer noopener\">key performance indicators<\/a> (KPIs) that will measure the success of the marketing efforts.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6ff6312\" data-block-id=\"6ff6312\"><p class=\"stk-block-text__text\">This section is crucial for tailoring strategies to align with the client&#8217;s overarching objectives.<\/p><\/div>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">What are your short term goals?<\/li>\n\n\n\n<li data-block-type=\"core\">What are your long term goals?<\/li>\n\n\n\n<li data-block-type=\"core\">What digital marketing activities do you want to focus on?<\/li>\n\n\n\n<li data-block-type=\"core\">Have you had experience with these activities in the past?<\/li>\n\n\n\n<li data-block-type=\"core\">What key performance indicators do you currently use to measure the success of campaigns?<\/li>\n\n\n\n<li data-block-type=\"core\">What is your budget for this project?<\/li>\n\n\n\n<li data-block-type=\"core\">Why did you choose us over our competitors?<\/li>\n\n\n\n<li data-block-type=\"core\">What is your timeline for this project?<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0189ffa\" data-block-id=\"0189ffa\"><style>.stk-0189ffa .stk-img-wrapper img{object-fit:scale-down !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-0189ffa .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}.stk-0189ffa .stk-img-figcaption{font-style:italic !important;text-align:center !important}@media screen and (max-width:1023px){.stk-0189ffa .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15687\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Goals-And-Objectives-Questions.png\" width=\"700\" height=\"120\" alt=\"Client Information Question Example\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Goals-And-Objectives-Questions.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Goals-And-Objectives-Questions-300x51.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Example Goals and Objectives Question | Created with Shout.com<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-189891d\" id=\"current-marketing-efforts\" data-block-id=\"189891d\"><h3 class=\"stk-block-heading__text\">Current marketing efforts<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-377fd5a\" data-block-id=\"377fd5a\"><p class=\"stk-block-text__text\">Evaluate the client&#8217;s existing marketing strategies, understanding both successes and challenges faced in previous campaigns.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9536da0\" data-block-id=\"9536da0\"><p class=\"stk-block-text__text\">This insight aids in refining current efforts, and highlight the gaps in their current strategy.<\/p><\/div>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">What activities\/ campaigns have worked for you in the past?<\/li>\n\n\n\n<li data-block-type=\"core\">What activities\/ campaigns haven&#8217;t worked for you in the past?<\/li>\n\n\n\n<li data-block-type=\"core\">What digital marketing channels are you currently utilizing?<\/li>\n\n\n\n<li data-block-type=\"core\">How do people most commonly find your business online?<\/li>\n\n\n\n<li data-block-type=\"core\">What activity has the highest conversion rate for leads?<\/li>\n\n\n\n<li data-block-type=\"core\">What are your biggest challenges?<\/li>\n\n\n\n<li data-block-type=\"core\">What are your customers&#8217; pain points?<\/li>\n\n\n\n<li data-block-type=\"core\">Please describe your current sales process.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-46a1ca1\" data-block-id=\"46a1ca1\"><style>.stk-46a1ca1 .stk-img-wrapper img{object-fit:scale-down !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-46a1ca1 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}.stk-46a1ca1 .stk-img-figcaption{font-style:italic !important;text-align:center !important}@media screen and (max-width:1023px){.stk-46a1ca1 .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15688\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Current-Marketing-Activities-Questions.png\" width=\"700\" height=\"280\" alt=\"Client Information Question Example\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Current-Marketing-Activities-Questions.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Current-Marketing-Activities-Questions-300x120.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Example Current Marketing Efforts Question | Created with Shout.com<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-24168ae\" id=\"branding-and-unique-selling-proposition\" data-block-id=\"24168ae\"><h3 class=\"stk-block-heading__text\">Branding and unique selling proposition<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0759ce3\" data-block-id=\"0759ce3\"><p class=\"stk-block-text__text\">Gain an understanding of the client&#8217;s brand identity and <a href=\"https:\/\/www.techtarget.com\/whatis\/definition\/unique-selling-point-USP\" target=\"_blank\" rel=\"noreferrer noopener\">unique selling proposition<\/a>. This information will influence the development of marketing campaigns that resonate with the target audience.<\/p><\/div>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">What makes your business unique in the market?<\/li>\n\n\n\n<li data-block-type=\"core\">How would you describe the personality of your brand?<\/li>\n\n\n\n<li data-block-type=\"core\">Who is the decision maker in your department?<\/li>\n\n\n\n<li data-block-type=\"core\">What tone of voice do you use in marketing materials?<\/li>\n\n\n\n<li data-block-type=\"core\">What is your customer complaint process?<\/li>\n\n\n\n<li data-block-type=\"core\">Are there any brand guidelines or visuals that should be used in marketing materials?<\/li>\n\n\n\n<li data-block-type=\"core\">Please provide contact information for who we should contact if we have any questions about your branding.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-03fceab\" data-block-id=\"03fceab\"><style>.stk-03fceab .stk-img-wrapper img{object-fit:scale-down !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-03fceab .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}.stk-03fceab .stk-img-figcaption{font-style:italic !important;text-align:center !important}@media screen and (max-width:1023px){.stk-03fceab .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15689\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Branding-And-USP-Questions.png\" width=\"700\" height=\"284\" alt=\"Client Information Question Example\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Branding-And-USP-Questions.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Branding-And-USP-Questions-300x122.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Example Branding and USP Question | Created with Shout.com<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-db256cb\" id=\"crafting-effective-questions-for-clients\" data-block-id=\"db256cb\"><h2 class=\"stk-block-heading__text\">Crafting effective questions for clients<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-57f1534\" data-block-id=\"57f1534\"><p class=\"stk-block-text__text\">We wanted to include some advice to help you <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/writing-good-survey-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">write questions<\/a> for client questionnaires.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a414696\" id=\"use-a-mix-of-open-ended-and-closed-ended-questions\" data-block-id=\"a414696\"><h3 class=\"stk-block-heading__text\">Use a mix of open-ended and closed-ended questions<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-4e58f7e\" data-block-id=\"4e58f7e\"><p class=\"stk-block-text__text\">It&#8217;s important that you strike a good balance between open-ended and closed-ended questions.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-7b1acbd\" data-block-id=\"7b1acbd\"><style>.stk-7b1acbd .stk-img-wrapper{width:100% !important}.stk-7b1acbd .stk-img-wrapper img{object-fit:scale-down !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-7b1acbd .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}.stk-7b1acbd .stk-img-figcaption{font-style:italic !important;text-align:center !important}@media screen and (max-width:1023px){.stk-7b1acbd .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15681\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Closed-Ended-Digital-Marketing-Client-Question.png\" width=\"700\" height=\"195\" alt=\"Example Of An Closed-Ended Question For Digital Marketing Client Questionnaires\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Closed-Ended-Digital-Marketing-Client-Question.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Closed-Ended-Digital-Marketing-Client-Question-300x84.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Closed-Ended Question (Multiple-Choice)<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-82280c0\" data-block-id=\"82280c0\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Closed-ended questions<\/a> provide a set list of answer options for clients to choose from, whilst <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">open-ended questions<\/a> allow for text-based responses.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-19de77e\" data-block-id=\"19de77e\"><style>.stk-19de77e .stk-img-wrapper{width:100% !important}.stk-19de77e .stk-img-wrapper img{object-fit:scale-down !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-19de77e .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}.stk-19de77e .stk-img-figcaption{font-style:italic !important;text-align:center !important}@media screen and (max-width:1023px){.stk-19de77e .stk-img-wrapper{height:700px !important}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15682\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Open-Ended-Digital-Marketing-Client-Question.png\" width=\"700\" height=\"161\" alt=\"Example Of An Open-Ended Question For Digital Marketing Client Questionnaires\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Open-Ended-Digital-Marketing-Client-Question.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Open-Ended-Digital-Marketing-Client-Question-300x69.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><figcaption class=\"stk-img-figcaption\">Open-Ended Question (Comment Box)<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f238e11\" data-block-id=\"f238e11\"><p class=\"stk-block-text__text\">Closed questions are easier to quantify, but open questions often provide much needed context for those selections.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-70ec2a9\" id=\"avoid-industry-jargon\" data-block-id=\"70ec2a9\"><h3 class=\"stk-block-heading__text\">Avoid industry jargon<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-559ec25\" data-block-id=\"559ec25\"><p class=\"stk-block-text__text\">Tailor questions to be easily understandable, avoiding unnecessary jargon or technical terms. This ensures that both the client and the marketing team can engage in a clear and meaningful dialogue.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e0f3726\" id=\"specify-digital-marketing-channels\" data-block-id=\"e0f3726\"><h3 class=\"stk-block-heading__text\">Specify digital marketing channels<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cfa0c8b\" data-block-id=\"cfa0c8b\"><p class=\"stk-block-text__text\">Write questions that refer to specific digital marketing channels such as social media, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/seo\/seo-secrets\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO<\/a>, PPC, etc. This ensures that the gathered information is directly applicable to the chosen marketing strategy.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c69fcbb\" id=\"how-to-share-a-digital-marketing-client-questionnaire\" data-block-id=\"c69fcbb\"><h2 class=\"stk-block-heading__text\">How to share a digital marketing client questionnaire<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-45e2aa9\" data-block-id=\"45e2aa9\"><p class=\"stk-block-text__text\">Whilst you&#8217;ll likely be in contact with the client before sharing the questionnaire, you have a wide range of options for sharing the questionnaire and collecting responses.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-483301a\" data-block-id=\"483301a\"><p class=\"stk-block-text__text\">This will vary depending on the software you use, but if you create a survey with Shout you&#8217;ll have access to these distribution methods:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">URL<\/span><\/strong>: Share a simple URL link with clients.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Email invitations<\/span><\/strong>: Craft bespoke email invitations for your questionnaire.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Web embed<\/span><\/strong>: Embed the questionnaire on your website.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Pop-ups &amp; slideouts<\/span><\/strong>: Have your questionnaire pop up or slide out at the click of a button.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Paper questionnaire<\/span><\/strong>: Print a paper version of your questionnaire and collect responses in person.<\/li>\n\n\n\n<li data-block-type=\"core\"><strong><span style=\"color: var(--theme-palette-color-4, #0e0c1b);\" class=\"stk-highlight\">Social Media<\/span><\/strong>: Share directly to your social media profiles, where your link is included in a post.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0826563\" id=\"wrapping-up\" data-block-id=\"0826563\"><h2 class=\"stk-block-heading__text\">Wrapping up<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0a1870d\" data-block-id=\"0a1870d\"><p class=\"stk-block-text__text\">A well-crafted Digital Marketing Client Questionnaire is a fantastic asset for digital marketing agencies seeking success.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a27e31d\" data-block-id=\"a27e31d\"><p class=\"stk-block-text__text\">By investing time in understanding your client, tailoring strategies to their goals, and fostering clear communication, you can forge lasting partnerships that drive results.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing client questionnaires are a powerful tool for understanding clients and developing effective marketing strategies. They&#8217;re essential for laying a clear outline of client expectations, and provide a solid foundation for collaboration with agencies. Jump to: What is a digital marketing client questionnaire? Why conduct a client questionnaire? Key questions for a digital marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,10],"tags":[],"blocksy_meta":[],"featured_image_urls":{"full":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Client-Questionnaire.png",860,381,false],"thumbnail":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Client-Questionnaire-150x150.png",150,150,true],"medium":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Client-Questionnaire-300x133.png",300,133,true],"medium_large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Client-Questionnaire-768x340.png",768,340,true],"large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Client-Questionnaire.png",860,381,false],"1536x1536":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Client-Questionnaire.png",860,381,false],"2048x2048":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2024\/03\/Digital-Marketing-Client-Questionnaire.png",860,381,false]},"post_excerpt_stackable":"<p>Digital marketing client questionnaires are a powerful tool for understanding clients and developing effective marketing strategies. They&#8217;re essential for laying a clear outline of client expectations, and provide a solid foundation for collaboration with agencies. Jump to:What is a digital marketing client questionnaire?Why conduct a client questionnaire?Key questions for a digital marketing client questionnaireCrafting effective questions for clientsHow to share a digital marketing client questionnaireWrapping up What is a digital marketing client questionnaire? A digital marketing client questionnaire is simply a series of questions designed to better understand a client&#8217;s business, goals, and preferences in relation to digital marketing. They&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/digital-marketing\/\" rel=\"category tag\">Digital Marketing<\/a>, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/survey-design\/\" rel=\"category tag\">Survey Design<\/a>","author_info":{"name":"david@shout.com","url":"https:\/\/wp-stagesh.bugfree.co.uk\/author\/davidshout-com\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create the Perfect Digital Marketing Client Questionnaire - Shout.com<\/title>\n<meta name=\"description\" content=\"Create the perfect digital marketing client questionnaire for setting expectations, understanding clients, and planning objectives.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wp-stagesh.bugfree.co.uk\/digital-marketing\/digital-marketing-client-questionnaire\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create the Perfect Digital Marketing Client Questionnaire - 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