{"id":6622,"date":"2020-09-05T10:23:11","date_gmt":"2020-09-05T10:23:11","guid":{"rendered":"http:\/\/davidm123.sg-host.com\/?p=6622"},"modified":"2023-12-21T15:58:17","modified_gmt":"2023-12-21T15:58:17","slug":"survey-design-best-practices","status":"publish","type":"post","link":"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/survey-design-best-practices\/","title":{"rendered":"Survey Design Best Practices"},"content":{"rendered":"\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-2032339\" data-block-id=\"2032339\"><ul class=\"stk-table-of-contents__table\"><li><a href=\"#undefined\">What is survey design?<\/a><\/li><li><a href=\"#undefined\">Survey design best practices<\/a><\/li><\/ul><\/nav>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">What is survey design?<\/h2>\n\n\n\n<p>Survey design is the way a survey or questionnaire is created to maximize response rates and improve the quality of data collected.<\/p>\n\n\n\n<p>A good design is essential for conducting successful survey research. So, we\u2019ve put together a list of tips to make your surveys more effective and efficient at collecting responses.<\/p>\n\n\n\n<p>These suggestions will apply to your research, whether you\u2019re measuring customer loyalty, evaluating job satisfaction or collecting event feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Online survey design<\/h3>\n\n\n\n<p>Online surveys will have more options than other forms of <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/how-to-conduct-survey-research\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey research<\/a> when it comes to personalization and customization.<\/p>\n\n\n\n<p>Because of this, some of our tips won\u2019t be as applicable to all research methods. For example, visual design and feature usage won\u2019t apply to interview-based research.<\/p>\n\n\n\n<p>But there\u2019s no need to worry, you\u2019ll still find heaps of the best practices for survey design below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Problems caused by poor survey design<\/h3>\n\n\n\n<p>If a survey is written poorly, it will inevitably lead to respondents experiencing <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/survey-fatigue\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey fatigue<\/a>.<\/p>\n\n\n\n<p>This is where a participant becomes disengaged from a survey, usually because of complexity, length, or a lack of clarity.<\/p>\n\n\n\n<p>If you\u2019re running a branded survey, survey fatigue can customers&#8217; opinion of your brand.<\/p>\n\n\n\n<p>In the worst cases, fatigue (and poor survey design) can lead to the occurrence of <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/response-bias\/\" target=\"_blank\" rel=\"noreferrer noopener\">response bias<\/a> (aka survey bias).<\/p>\n\n\n\n<p>These biases usually manifest as dishonest or inaccurate responses, which can damage your survey results.<\/p>\n\n\n\n<p>There are other forms of response that aren\u2019t caused by poor design. But that doesn\u2019t mean they won\u2019t impact your results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" data-block-type=\"core\">Survey design best practices<\/h2>\n\n\n\n<p>Let&#8217;s get into some of the survey design best practices below:<\/p>\n\n\n\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-a7f4651\" data-block-id=\"a7f4651\"><ul class=\"stk-table-of-contents__table\"><li><a href=\"#undefined\">Problems caused by poor survey design<\/a><\/li><li><a href=\"#undefined\">Learn the basic structure of a survey<\/a><\/li><li><a href=\"#undefined\">Understand your question format<\/a><\/li><li><a href=\"#undefined\">Write great survey questions<\/a><\/li><li><a href=\"#undefined\">Use the correct question types<\/a><\/li><li><a href=\"#undefined\">Customize the visual design of your survey<\/a><\/li><li><a href=\"#undefined\">Test your survey before collecting data<\/a><\/li><li><a href=\"#undefined\">Share your survey in the right places<\/a><\/li><li><a href=\"#undefined\">Bonus: Analyzing survey data and creating a report<\/a><\/li><\/ul><\/nav>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Learn the basic structure of a survey<\/h3>\n\n\n\n<ol data-block-type=\"core\">\n<li data-block-type=\"core\">Introduction<\/li>\n\n\n\n<li data-block-type=\"core\">Screening questions<\/li>\n\n\n\n<li data-block-type=\"core\">Questionnaire<\/li>\n\n\n\n<li data-block-type=\"core\">Thank participants<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">1. Introduction<\/h4>\n\n\n\n<p>This section can be used to inform participants how long a survey is going to take and what they should expect from the questions ahead.<\/p>\n\n\n\n<p>But there are a few other things you could do here to improve your survey design and engage with respondents.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" data-block-type=\"core\">Welcome respondents<\/h5>\n\n\n\n<p>Welcoming your survey participants is a great way to build relationships. It reminds them they\u2019re working with another human, and not a faceless data collection machine.<\/p>\n\n\n\n<p>This will also make your survey a little less formal, allowing respondents to relax and answer more naturally.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" data-block-type=\"core\">Summarize your research<\/h5>\n\n\n\n<p>You should also consider preparing a summary of your research. This will make participants and respondent feel like they\u2019re contributing something.<\/p>\n\n\n\n<p>However, avoid sharing any specific aims goals, as doing so can influence participants responses and create response bias in your results.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" data-block-type=\"core\">Collect Consent<\/h5>\n\n\n\n<p>The introduction is also where you\u2019ll want to collect consent from participants (if you need to do so), to process their data.<\/p>\n\n\n\n<p>You don\u2019t want to make your introduction too lengthy, this may deter some respondents from continuing. Just do what you can to let participants know you value their time and effort.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">2. Screening questions<\/h4>\n\n\n\n<p>These questions, sometimes called qualification questions, are used to disqualify participants who don\u2019t match your target population.<\/p>\n\n\n\n<p>For example, you may only want to survey respondents from a specific location. So, you\u2019d place a screening question at the beginning of your questionnaire asking for a respondent&#8217;s zip\/ postcode.<\/p>\n\n\n\n<p>Then if they do not match your specifications, you can disregard their responses. Or, if you\u2019re conducting a survey online, you could use <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/help\/article\/64-default-logic\" target=\"_blank\" rel=\"noreferrer noopener\">Question Logic<\/a> to send disqualified respondents straight to an exit page.<\/p>\n\n\n\n<p>However, if you\u2019re purchasing a respondent panel for your online survey, these question won\u2019t be necessary.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">3. Questionnaire<\/h4>\n\n\n\n<p>There are some general guidelines you should follow when it comes to writing a survey, which we\u2019ll cover in the next section.<\/p>\n\n\n\n<p>However, there are two major rules you should adhere to when designing questions.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" data-block-type=\"core\">Save sensitive and demographic questions for the end of your survey<\/h5>\n\n\n\n<p>The vast majority of people don\u2019t like giving personal information or detailing sensitive aspects of their life (e.g. whether they\u2019re divorced).&nbsp;If you start with these questions, respondents are more likely to drop-out early.<\/p>\n\n\n\n<p>Leaving those questions until the end has two positives. Firstly, you\u2019ll have already collected a bulk of data on the participant. So, you won\u2019t lose too much if they drop out.<\/p>\n\n\n\n<p>Secondly, respondents may be more inclined to answer those questions at the end simply because they\u2019ve already completed everything else.<\/p>\n\n\n\n<p>Don\u2019t ask for personal information if you don\u2019t need it. We can\u2019t stress that enough. Respondents will see straight through surveys shamelessly collecting personal data, and they won\u2019t like it.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" data-block-type=\"core\">Ensure your question order is logical<\/h5>\n\n\n\n<p>This next rule is somewhat related to the one above, but it applies to your entire questionnaire.<\/p>\n\n\n\n<p>Think of your survey like a narrative, where one line of questioning naturally leads to another. Out of place questions will feel irrelevant and may impact your completion rate.<\/p>\n\n\n\n<p>It\u2019s important to keep in mind that your question order can also affect the way people respond.<\/p>\n\n\n\n<p>This is especially true when one question changes the context of another or leads respondents to continue answering in a certain way.<\/p>\n\n\n\n<p>Here\u2019s an example from <a href=\"https:\/\/online225.psych.wisc.edu\/wp-content\/uploads\/225-Master\/225-UnitPages\/Unit-11\/Pew_SurveyDesign_NoDate.pdf\" target=\"_blank\" rel=\"noopener\">Pew Research in a study on questionnaire design<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" data-block-type=\"core\">\n<p>&#8220;Question 1: \u2018Do you approve or disapprove of the way George W. Bush is handling his job as president?\u2019<\/p>\n\n\n\n<p>Question 2: \u2018All in all, are you satisfied or dissatisfied with the way things are going in this country today?\u2019&#8221;<\/p>\n<cite>Pew Research<\/cite><\/blockquote>\n\n\n\n<p>88% of people said they were dissatisfied with the state of the US when asked Question 2 after Question 1, whereas only 78% answered as dissatisfied without the context of Question 1.<\/p>\n\n\n\n<p>This isn\u2019t a huge variance, but it is enough to determine that question order can impact survey responses.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">4. Thank respondents<\/h4>\n\n\n\n<p>You can thank respondents for completing your survey in a few ways.<\/p>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Offer an incentive or prize<\/li>\n\n\n\n<li data-block-type=\"core\">Provide a discount or coupon for your product or service<\/li>\n\n\n\n<li data-block-type=\"core\">Just say thanks!<\/li>\n<\/ul>\n\n\n\n<p>By thanking a respondent for their time or rewarding them for filling out your survey, you increase the chance that they will respond to one of your future projects.<\/p>\n\n\n\n<p>Although, you may want to give some thought about whether to offer an incentive. This can encourage participants to respond to win the prize, rather than to contribute to your research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Understand your question format<\/h3>\n\n\n\n<p>There are two main survey question formats you should be aware of before designing a survey: open and closed-ended questions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">Open-ended questions<\/h4>\n\n\n\n<p>These questions encourage respondents to write in free form. Allowing them to give their opinion or describe an experience in a few sentences.<\/p>\n\n\n\n<p><a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/open-ended-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Open-ended questions<\/a> are essential to qualitative research, as they enable researchers to explore and understand people\u2019s motivations.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">Close-ended questions<\/h4>\n\n\n\n<p><a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/close-ended-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Close-ended questions<\/a> are those that include all available answers within the question design.<\/p>\n\n\n\n<p>Typically, these take the form of multiple-choice question types but can also include Likert scales, ratings, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/nps-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">Net Promoter Scores<\/a> and rankings.<\/p>\n\n\n\n<p>These question types are usually quantitative, as researchers can draw conclusions based on statistical analysis.<\/p>\n\n\n\n<p>Those conclusions can then be generalized and made representative of a wider population than was present in the survey sample.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Write great survey questions<\/h3>\n\n\n\n<p>It is essential that your question wording is clear and concise to make the process as and smooth as possible for respondents.<\/p>\n\n\n\n<p>Here are a few more tips:<\/p>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Include all the context needed to answer in the question.<\/li>\n\n\n\n<li data-block-type=\"core\">Only ask questions that are necessary for your research.<\/li>\n\n\n\n<li data-block-type=\"core\">Ask one question at a time (no double-barrelled questions).<\/li>\n\n\n\n<li data-block-type=\"core\">Avoid emotionally loaded words and phrases.<\/li>\n\n\n\n<li data-block-type=\"core\">Don\u2019t use jargon or technical terms.<\/li>\n\n\n\n<li data-block-type=\"core\">Don\u2019t write leading questions.<\/li>\n<\/ul>\n\n\n\n<p>As you can see, it&#8217;s incredibly important to know how to <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/writing-good-survey-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">write good survey questions<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Use the correct question types<\/h3>\n\n\n\n<p>Whatever research method you\u2019re using, you can take advantage of a range of <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/survey-question-types\/\" target=\"_blank\" rel=\"noreferrer noopener\">question types<\/a> in your survey.<\/p>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Multiple-choice<\/li>\n\n\n\n<li data-block-type=\"core\">Likert scales (matrix)<\/li>\n\n\n\n<li data-block-type=\"core\">NPS<\/li>\n\n\n\n<li data-block-type=\"core\">Order ranking<\/li>\n\n\n\n<li data-block-type=\"core\">Opinion scales<\/li>\n\n\n\n<li data-block-type=\"core\">Star ratings<\/li>\n\n\n\n<li data-block-type=\"core\">Sliders<\/li>\n\n\n\n<li data-block-type=\"core\">Drop-down lists<\/li>\n\n\n\n<li data-block-type=\"core\">Text\/ Comment boxes<\/li>\n\n\n\n<li data-block-type=\"core\">Dates<\/li>\n<\/ul>\n\n\n\n<p>All of these question types are available when <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">making a survey<\/a> with Shout.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Customize the visual design of your survey<\/h3>\n\n\n\n<p>A survey with a solid visual design will have higher response and completion rates than a bog-standard list of questions.<\/p>\n\n\n\n<p>Visually pleasing designs break up the monotony of the question and answer format and help keep respondents engaged.<\/p>\n\n\n\n<p>If you\u2019re conducting a survey with customers or clients, it\u2019s also important to include your branding throughout.<\/p>\n\n\n\n<p>This is to ensure that you\u2019re spreading awareness and reminding respondents to keep answers relevant to your brand. So, be sure to include brand logos, colors and imagery in your surveys.<\/p>\n\n\n\n<p>When conducting research online, you may also want use <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/white-label-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">white label surveys<\/a> to exclude the branding of the survey software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Test your survey before collecting data<\/h3>\n\n\n\n<p>If you\u2019ve created a survey online, it\u2019s important to test it before distributing it to your audience. Most survey tools will allow you to do this inside the application without the responses being saved.<\/p>\n\n\n\n<p>By doing this, you ensure all your content is perfect and the features you\u2019ve used are working correctly.<\/p>\n\n\n\n<p>Once you\u2019re done testing, you\u2019ll need to find an audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Share your survey in the right places<\/h3>\n\n\n\n<p>There are several methods for sharing your survey with an audience. Which you choose should be based on your project budget, run-time and access to contacts. Below are some examples of distribution methods:<\/p>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Paper surveys<\/li>\n\n\n\n<li data-block-type=\"core\"><a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/email-surveys-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Email surveys<\/a><\/li>\n\n\n\n<li data-block-type=\"core\">Social media<\/li>\n\n\n\n<li data-block-type=\"core\">Website embedding<\/li>\n\n\n\n<li data-block-type=\"core\">Purchasing a survey panel<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">Paper surveys<\/h4>\n\n\n\n<p>If you\u2019re targeting a small sample, you may only need to print your survey and ask respondents to fill in it by hand.<\/p>\n\n\n\n<p>The downside to this method is that you\u2019ll have to manually collate the results.<\/p>\n\n\n\n<p>If you\u2019re creating a survey on Shout, you can print a QR code to be scanned by respondents. This will take them straight to your questions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">Email surveys<\/h4>\n\n\n\n<p>You may have access to an email list of respondents to distribute your survey to. This is an effective delivery method for customer and employee surveys, where you\u2019ll already have access to a list.<\/p>\n\n\n\n<p>But if you don\u2019t already have one, it can be difficult to source an entirely new contact list. Especially since you\u2019ll now have to collect consent to email participants.<\/p>\n\n\n\n<p>With Shout, you can craft beautiful <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/help\/article\/260-sending-surveys-via-email-invitation\" target=\"_blank\" rel=\"noreferrer noopener\">email invitations for your surveys<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">Sharing to social media<\/h4>\n\n\n\n<p>Sharing surveys to your social accounts can be effective but will depend on your followers\/ friends. And also, the average impressions your posts tend to receive.<\/p>\n\n\n\n<p>The downside is that you can\u2019t control who submits a response, so isn\u2019t the best option for those looking for a targeted audience.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">Embedding on your website<\/h4>\n\n\n\n<p>When it comes to collecting responses, web surveys are a little less effort than other forms of distribution.<\/p>\n\n\n\n<p>You\u2019ll simply use a short snippet of code to embed the survey on a web page, which you can link to or allow respondents to find it organically.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-medium-font-size\" data-block-type=\"core\">Purchasing a survey sample<\/h4>\n\n\n\n<p>If you don\u2019t have time to source your audience, you should consider purchasing a survey audience.<\/p>\n\n\n\n<p>This method also allows you to select specific criteria for targeting respondents.&nbsp;<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Location<\/li>\n\n\n\n<li data-block-type=\"core\">Age<\/li>\n\n\n\n<li data-block-type=\"core\">Occupation<\/li>\n<\/ul>\n\n\n\n<p>This will ensure the data you collect is as relevant to your research as possible. You <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/audience\/\">find survey respondents all over the world<\/a> with Shout Audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" data-block-type=\"core\">Bonus: Analyzing survey data and creating a report<\/h3>\n\n\n\n<p>To understand how to analyze different types of data, take a look at these articles on <a href=\"https:\/\/freeonlinesurveys.com\/survey-research\/quantitative-data-collection\" target=\"_blank\" rel=\"noopener\">quantitative data analysis<\/a> and <a href=\"https:\/\/freeonlinesurveys.com\/survey-research\/qualitative-data-collection\" target=\"_blank\" rel=\"noopener\">qualitative data analysis<\/a>.<\/p>\n\n\n\n<p>The basic report elements are as follows:<\/p>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Your research aims<\/li>\n\n\n\n<li data-block-type=\"core\">How you created and distributed your survey<\/li>\n\n\n\n<li data-block-type=\"core\">Your survey testing\/pilot strategy<\/li>\n\n\n\n<li data-block-type=\"core\">How you selected a sample<\/li>\n\n\n\n<li data-block-type=\"core\">Methods of analysis<\/li>\n\n\n\n<li data-block-type=\"core\">Result summary<\/li>\n\n\n\n<li data-block-type=\"core\">Problems and limitations<\/li>\n\n\n\n<li data-block-type=\"core\">Conclusion and recommendations<\/li>\n<\/ul>\n\n\n\n<p>When analyzing survey data with Shout, you\u2019ll have access to filtering and comparison tools to help you identify patterns and trends in your results.<\/p>\n\n\n\n<p>You can then create multiple reports based on those filters and share access to stakeholders with a URL link.<\/p>\n\n\n\n<p>The whole point of creating a survey is to collect the best quality data or feedback. By following the above tips, you shouldn\u2019t only see an improvement in the quality of your data, but also in the number of completed responses.<\/p>\n\n\n\n<p>Let us know if you have any other tips for improving survey design, or feel free to get in touch with any questions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is survey design? Survey design best practices What is survey design? Survey design is the way a survey or questionnaire is created to maximize response rates and improve the quality of data collected. A good design is essential for conducting successful survey research. So, we\u2019ve put together a list of tips to make your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_urls":{"full":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/09\/Survey-Design-Tips.png",860,378,false],"thumbnail":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/09\/Survey-Design-Tips-150x150.png",150,150,true],"medium":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/09\/Survey-Design-Tips-300x132.png",300,132,true],"medium_large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/09\/Survey-Design-Tips-768x338.png",768,338,true],"large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/09\/Survey-Design-Tips.png",860,378,false],"1536x1536":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/09\/Survey-Design-Tips.png",860,378,false],"2048x2048":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/09\/Survey-Design-Tips.png",860,378,false]},"post_excerpt_stackable":"<p>What is survey design?Survey design best practices What is survey design? Survey design is the way a survey or questionnaire is created to maximize response rates and improve the quality of data collected. A good design is essential for conducting successful survey research. So, we\u2019ve put together a list of tips to make your surveys more effective and efficient at collecting responses. These suggestions will apply to your research, whether you\u2019re measuring customer loyalty, evaluating job satisfaction or collecting event feedback. Online survey design Online surveys will have more options than other forms of survey research when it comes to&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/survey-design\/\" rel=\"category tag\">Survey Design<\/a>","author_info":{"name":"Evan","url":"https:\/\/wp-stagesh.bugfree.co.uk\/author\/evan\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Survey Design Best Practices - Shout.com<\/title>\n<meta name=\"description\" content=\"Learn how to create an effective questionnaire, distribute it and compile a data report in line with survey design best practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/survey-design-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey Design Best Practices - 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