{"id":7501,"date":"2020-10-30T16:51:56","date_gmt":"2020-10-30T16:51:56","guid":{"rendered":"http:\/\/davidm123.sg-host.com\/?p=7501"},"modified":"2023-11-01T14:34:21","modified_gmt":"2023-11-01T14:34:21","slug":"lead-magnets-and-how-they-can-grow-your-email-list","status":"publish","type":"post","link":"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/lead-magnets-and-how-they-can-grow-your-email-list\/","title":{"rendered":"17 Lead Magnets to Grow Your Email List (Updated)"},"content":{"rendered":"\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-def7fc0\" data-block-id=\"def7fc0\"><ul class=\"stk-table-of-contents__table\"><li><a href=\"#what-is-a-lead-magnet\">What is a lead magnet?<\/a><\/li><li><a href=\"#give-people-a-peek-behind-the-curtain-using-lead-magnets\">Give people a peek behind the curtain using lead magnets<\/a><\/li><li><a href=\"#provide-valuable-content-with-lead-magnets\">Provide valuable content with lead magnets<\/a><\/li><li><a href=\"#lead-magnets-that-save-prospects-money\">Lead magnets that save prospects money<\/a><\/li><li><a href=\"#wrapping-up-17-lead-magnets-to-grow-your-email-list\">Wrapping up: 17 lead magnets to grow your email list<\/a><\/li><\/ul><\/nav>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-798c788\" id=\"what-is-a-lead-magnet\" data-block-id=\"798c788\"><h2 class=\"stk-block-heading__text\">What is a lead magnet?<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-10a965c\" data-block-id=\"10a965c\"><p class=\"stk-block-text__text\">Lead magnets are resources or perks intended to attract potential leads and capture their contact information.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ca9013e\" data-block-id=\"ca9013e\"><p class=\"stk-block-text__text\">For successful lead-generating content, you need to think about what kind of customers you want and what they need. The most effective methods are to solve problems, share expertise or to save leads money.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-75145aa\" id=\"best-practices-for-lead-magnets\" data-block-id=\"75145aa\"><h3 class=\"stk-block-heading__text\">Best practices for lead magnets<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-311ec0b\" data-block-id=\"311ec0b\"><p class=\"stk-block-text__text\">If you do use a lead magnet to capture email subscribers, it&#8217;s essential you deliver on your promise immediately. Especially if you&#8217;ve promised content or a deal. So, we&#8217;d recommend sending this in your <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/email-marketing\/writing-a-welcome-email\/\" target=\"_blank\" rel=\"noreferrer noopener\">welcome email<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-cc8b6a9\" data-block-id=\"cc8b6a9\"><p class=\"stk-block-text__text\">An effective lead magnet also needs a strong CTA, so you&#8217;ll need to know how to&nbsp;<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/content-marketing\/writing-a-call-to-action-that-converts\/\" target=\"_blank\" rel=\"noreferrer noopener\">write a call-to-action that converts<\/a>. Let prospects know how they&#8217;ll benefit directly from your offer, or they may not be willing to hand over their email.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-241129b\" data-block-id=\"241129b\"><p class=\"stk-block-text__text\">And finally, you&#8217;ll want to <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/landing-pages\/lead-form-optimization-and-increasing-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your lead form<\/a> as much as you can. You don&#8217;t want any friction decreasing the number of people who convert.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d281b49\" id=\"give-people-a-peek-behind-the-curtain-using-lead-magnets\" data-block-id=\"d281b49\"><h2 class=\"stk-block-heading__text\">Give people a peek behind the curtain using lead magnets<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f7d62af\" data-block-id=\"f7d62af\"><p class=\"stk-block-text__text\">If you&#8217;re selling a product or service, one of the best ways to persuade people to buy or subscribe is to create a lead magnet that showcases your product.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2d131e3\" id=\"1-free-trials\" data-block-id=\"2d131e3\"><h3 class=\"stk-block-heading__text\">1. Free trials<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a8adb9b\" data-block-id=\"a8adb9b\"><p class=\"stk-block-text__text\">If you&#8217;re a SaaS organization, one of the easiest ways to generate subscriptions is to offer a <a href=\"https:\/\/userpilot.com\/blog\/saas-free-trial-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">free trial of your software<\/a>.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0dc7e3c\" data-block-id=\"0dc7e3c\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-0dc7e3c .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-0dc7e3c .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15025\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Free-Trial-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Free Trial Lead Magnet From SEM Rush\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Free-Trial-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Free-Trial-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a19d44a\" data-block-id=\"a19d44a\"><p class=\"stk-block-text__text\">You don&#8217;t have to hand over your whole tool to subscribers, but make sure you&#8217;re providing enough value for time.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b757fbf\" data-block-id=\"b757fbf\"><p class=\"stk-block-text__text\">We&#8217;ve found that 14 days works well for our users, giving them enough time to create projects, share them and analyze their results.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-51da2d2\" id=\"2-product-demos\" data-block-id=\"51da2d2\"><h3 class=\"stk-block-heading__text\">2. Product demos<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1e2167b\" data-block-id=\"1e2167b\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/demodesk.com\/blog\/product-demo\/what-is-product-demo\" target=\"_blank\" rel=\"noreferrer noopener\">Product demos<\/a> are a great way of showcasing your tool to users and for collecting lead information.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-476fd69\" data-block-id=\"476fd69\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-476fd69 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-476fd69 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15028\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Product-Demo-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Generating Leads With A Product Demo From SalesForce\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Product-Demo-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Product-Demo-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a3b5c4c\" data-block-id=\"a3b5c4c\"><p class=\"stk-block-text__text\">Your <a href=\"https:\/\/userpilot.com\/blog\/saas-free-trial-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">product demo<\/a> could be a step-by-step video walkthrough of your tool, a live video chat, or even a demo version of your tool behind a lead page.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a3c3927\" id=\"3-freemium-products\" data-block-id=\"a3c3927\"><h3 class=\"stk-block-heading__text\">3. Freemium products<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b95bd60\" data-block-id=\"b95bd60\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/userpilot.com\/blog\/freemium-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Freemium products<\/a> usually offer a limited set of features for basic usage, which encourages users to move to a paid plan.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-26f48e3\" data-block-id=\"26f48e3\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-26f48e3 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-26f48e3 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15029\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Free-Tool-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Free Keyword Tool From Neil Patel\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Free-Tool-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Free-Tool-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-3f51210\" data-block-id=\"3f51210\"><p class=\"stk-block-text__text\">Neil Patel offers a range of free tools, including <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a>. You are capped after a certain number of uses, at which point you can upgrade to continue.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-33e0134\" data-block-id=\"33e0134\"><p class=\"stk-block-text__text\">This method is often used for converting leads. Alternatively, you could <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-195bf85\" id=\"provide-valuable-content-with-lead-magnets\" data-block-id=\"195bf85\"><h2 class=\"stk-block-heading__text\">Provide valuable content with lead magnets<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-48c7aa7\" data-block-id=\"48c7aa7\"><p class=\"stk-block-text__text\">If you don&#8217;t have a pre-built tool or don&#8217;t have the time or resources to build one, you can draw prospects in with some top-notch content instead.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8fedb00\" data-block-id=\"8fedb00\"><p class=\"stk-block-text__text\">Content-based lead magnets work as they not only provide value but also position you as an expert in your field.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5aa9969\" id=\"4-content-upgrades\" data-block-id=\"5aa9969\"><h3 class=\"stk-block-heading__text\">4. Content upgrades<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0287a52\" data-block-id=\"0287a52\"><p class=\"stk-block-text__text\">A <a href=\"https:\/\/getsitecontrol.com\/blog\/content-upgrade-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">content upgrade<\/a> is a strategy that involves offering a sneak peek of your content to your leads, and in return, you ask for their email address to provide them with the full version.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-593918e\" data-block-id=\"593918e\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-593918e .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-593918e .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15033\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Content-Upgrade-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Offer A Content Upgrade To Collect Leads\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Content-Upgrade-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Content-Upgrade-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d119d6c\" data-block-id=\"d119d6c\"><p class=\"stk-block-text__text\">This approach is particularly effective when applied to articles like &#8220;10 Top Tips&#8221; or &#8220;How-To&#8221; guides. Reading the initial part of the content naturally piques the reader&#8217;s interest and motivates them to seek access to the complete version.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e3c6daf\" data-block-id=\"e3c6daf\"><p class=\"stk-block-text__text\">You can implement this by either offering a download to those who subscribe or by delivering the second half of the content directly in your welcome email.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7a98d5c\" id=\"5-ebooks\" data-block-id=\"7a98d5c\"><h3 class=\"stk-block-heading__text\">5. Ebooks<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-412a184\" data-block-id=\"412a184\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/www.clearvoice.com\/resources\/what-is-an-ebook\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ebooks<\/a> provide potential readers with a comprehensive learning opportunity and a solution to their specific problem or task at hand.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-eae32cb\" data-block-id=\"eae32cb\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-eae32cb .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-eae32cb .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15035\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Ebook-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Create An Ebook As a Lead Magnet\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Ebook-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Ebook-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6657e74\" data-block-id=\"6657e74\"><p class=\"stk-block-text__text\">Moreover, they serve as a powerful showcase of your expertise, not only for the visitors to your website but also for potential leads. This, in turn, plays a crucial role in establishing trust with your audience.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6081783\" data-block-id=\"6081783\"><p class=\"stk-block-text__text\">If you have a sequence of interconnected blog posts, you&#8217;re essentially on your way to creating an Ebook. <\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5bae4d7\" id=\"6-whitepapers\" data-block-id=\"5bae4d7\"><h3 class=\"stk-block-heading__text\">6. Whitepapers<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-564b827\" data-block-id=\"564b827\"><p class=\"stk-block-text__text\">Craft a whitepaper that addresses a relevant and pressing issue in your industry. Make sure it provides valuable insights, data, or solutions that are not readily available elsewhere. This positions your brand as an authority.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-29bde15\" data-block-id=\"29bde15\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-29bde15 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-29bde15 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15036\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/White-Paper-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Create a Whitepaper To Generate Leads\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/White-Paper-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/White-Paper-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bbb8d9b\" data-block-id=\"bbb8d9b\"><p class=\"stk-block-text__text\">Create a dedicated landing page on your website where visitors can access the whitepaper. This page should clearly convey the benefits of downloading the whitepaper and include a strong call-to-action (CTA).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5312c64\" data-block-id=\"5312c64\"><p class=\"stk-block-text__text\">To access the whitepaper, users need to fill out a lead capture form. Typically, this form will ask for their name, email address, and possibly additional information relevant to your business.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-8f934d8\" id=\"7-case-studies\" data-block-id=\"8f934d8\"><h3 class=\"stk-block-heading__text\">7. Case studies<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9911c69\" data-block-id=\"9911c69\"><p class=\"stk-block-text__text\">Case studies showcase real-world examples of how your product or service has helped others achieve success.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-21a692f\" data-block-id=\"21a692f\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-21a692f .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-21a692f .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15039\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Case-Study-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Case Studies That Increase Lead Generation\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Case-Study-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Case-Study-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c361db5\" data-block-id=\"c361db5\"><p class=\"stk-block-text__text\">Highlight the specific challenges they faced, the solutions you provided, and the positive outcomes they achieved. These compelling narratives can resonate with potential customers facing similar issues.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bbfa260\" data-block-id=\"bbfa260\"><p class=\"stk-block-text__text\">Summarize this on a landing page and then collect lead information in return for these case studies.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-eb01bc4\" id=\"8-checklists\" data-block-id=\"eb01bc4\"><h3 class=\"stk-block-heading__text\">8. Checklists<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-9304ae4\" data-block-id=\"9304ae4\"><p class=\"stk-block-text__text\">Checklists consist of a list of bullet points or tasks that walk prospects through a step-by-step process of achieving their goal.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-94d9bca\" data-block-id=\"94d9bca\"><p class=\"stk-block-text__text\">Each step in your checklist should be an actionable task for readers, something they can mark as done once they&#8217;ve completed it.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6219e33\" data-block-id=\"6219e33\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-6219e33 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-6219e33 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15040\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Checklist-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Checklists Can Be Used As Lead Magnets\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Checklist-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Checklist-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-72475a0\" data-block-id=\"72475a0\"><p class=\"stk-block-text__text\">The best thing about checklists is they can be created from a variety of resources you&#8217;ve likely already created. For example, &#8220;How to&#8230;&#8221; blog posts are begging to be turned into a checklist.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a2c1e1a\" data-block-id=\"a2c1e1a\"><p class=\"stk-block-text__text\">A live example is from <a href=\"https:\/\/www.reallymoving.com\/help-and-advice\/change-of-address-checklist#Email-me\">Really Moving<\/a>, which is a checklist of who to tell about your change of address when you move.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1a8d5af\" id=\"9-expert-advice\" data-block-id=\"1a8d5af\"><h3 class=\"stk-block-heading__text\">9. Expert advice<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-080b585\" data-block-id=\"080b585\"><p class=\"stk-block-text__text\">Offering some personalized advice for prospects is an effective method of capturing leads. Not only does it demonstrate your authority on a topic, it also solves a problem for leads.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-58c996b\" data-block-id=\"58c996b\"><p class=\"stk-block-text__text\">The most common example for this type of lead magnet would be to provide a free consultation.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c98d7c9\" data-block-id=\"c98d7c9\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-c98d7c9 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-c98d7c9 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15042\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Expert-Advice-Consultation-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Offer Expert Advice To Attract Leads\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Expert-Advice-Consultation-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Expert-Advice-Consultation-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5b28759\" data-block-id=\"5b28759\"><p class=\"stk-block-text__text\">Anything that can provide value and showcase how much you&#8217;re willing to do for leads.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d417fdf\" id=\"10-surveys\" data-block-id=\"d417fdf\"><h3 class=\"stk-block-heading__text\">10. Surveys<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-eaa0704\" data-block-id=\"eaa0704\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-maker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surveys<\/a> engage your audience and encourage interaction. People like to share their opinions and provide feedback. When you ask for their input, they are more likely to participate.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-01133bf\" data-block-id=\"01133bf\"><style>.stk-01133bf .stk-img-wrapper img{object-fit:none !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-01133bf .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-01133bf .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15043\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Survey-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Create Surveys To Collect Leads\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Survey-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Survey-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0f626a8\" data-block-id=\"0f626a8\"><p class=\"stk-block-text__text\">They can also help you gather valuable information about your audience&#8217;s preferences, pain points, and needs. This data can be used to better tailor your marketing efforts and product\/service offerings.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-04b1220\" data-block-id=\"04b1220\"><p class=\"stk-block-text__text\">A problem you may find is that it can be difficult to inspire a huge amount of engagement with a survey.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-5d6f805\" data-block-id=\"5d6f805\"><p class=\"stk-block-text__text\">But, there are plenty of ways you can <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/survey-design\/increase-survey-response-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">increase survey response rates<\/a> to maximize lead generation.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e4fd19a\" id=\"11-quizzes\" data-block-id=\"e4fd19a\"><h3 class=\"stk-block-heading__text\">11. Quizzes<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-381101b\" data-block-id=\"381101b\"><p class=\"stk-block-text__text\">Like surveys, <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/quiz-design\/creating-an-effective-lead-capture-quiz\/\" target=\"_blank\" rel=\"noreferrer noopener\">lead capture quizzes<\/a> can help you collect valuable data whilst also encouraging user participation. They also have the benefit of engaging your audiences and keeping them on your website longer, which decreases bounce rates.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-0436b84\" data-block-id=\"0436b84\"><style>.stk-0436b84 .stk-img-wrapper img{object-fit:none !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-0436b84 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-0436b84 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15046\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Quiz-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Create Lead Generation Quizzes\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Quiz-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Quiz-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-32ec590\" data-block-id=\"32ec590\"><p class=\"stk-block-text__text\">The best part is that you can email gate <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/quiz-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">quizzes<\/a>, requiring quiz takers to enter contact information before results are displayed.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f6b6a32\" id=\"12-calculators\" data-block-id=\"f6b6a32\"><h3 class=\"stk-block-heading__text\">12. Calculators<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-31e2372\" data-block-id=\"31e2372\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/custom-calculator-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Custom calculators<\/a> can serve as highly effective lead magnets by providing valuable tools that solve specific problems or answer critical questions for your target audience.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-a6c7ef1\" data-block-id=\"a6c7ef1\"><style>.stk-a6c7ef1 .stk-img-wrapper img{object-fit:none !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-a6c7ef1 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-a6c7ef1 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15047\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Calculator-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Create a Custom Calculator As a Lead Magnet\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Calculator-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Calculator-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-d8b41f6\" data-block-id=\"d8b41f6\"><p class=\"stk-block-text__text\">They offer a hands-on and interactive experience, and can encourage users to provide their contact information in exchange for access or results.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-22e7737\" data-block-id=\"22e7737\"><p class=\"stk-block-text__text\">One of the most common examples would be a <a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/calculators\/build-a-price-quote-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">custom price quote calculator<\/a>, which are perfect for qualified leads.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-7870a6a\" id=\"13-video-series-and-webinars\" data-block-id=\"7870a6a\"><h3 class=\"stk-block-heading__text\">13. Video series and webinars<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6e649dd\" data-block-id=\"6e649dd\"><p class=\"stk-block-text__text\"><a href=\"https:\/\/wave.video\/blog\/11-best-online-video-makers\/\" target=\"_blank\" rel=\"noopener\">Creating a video series<\/a> or a webinar course is a great way to both persuade prospects to subscribe and to keep them coming back in future emails.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-823414d\" data-block-id=\"823414d\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-823414d .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-823414d .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15048\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Webinars-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Create  a Webinar Or Video Series To Generate Leads\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Webinars-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Webinars-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-bfe4dfc\" data-block-id=\"bfe4dfc\"><p class=\"stk-block-text__text\">This way you aren&#8217;t just offering a single piece of content, but a whole email course as a lead magnet.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6fd75bc\" data-block-id=\"6fd75bc\"><p class=\"stk-block-text__text\">That&#8217;s the whole point, isn&#8217;t it? To create content that subscribers want to see more of.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f08d14b\" data-block-id=\"f08d14b\"><p class=\"stk-block-text__text\">And if you can start that process with the lead magnet, then your audience already knows what value you&#8217;re providing immediately.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-5eaba15\" id=\"lead-magnets-that-save-prospects-money\" data-block-id=\"5eaba15\"><h2 class=\"stk-block-heading__text\">Lead magnets that save prospects money<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-60360b1\" data-block-id=\"60360b1\"><p class=\"stk-block-text__text\">Using lead magnets with monetary value is a popular way to generate leads. And for good reason: the exchange provides a clear and immediate benefit for prospects.<\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-free-shipping-or-discount-codes\" data-block-type=\"core\">14. Free shipping or discount codes<\/h3>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-59d79dc\" data-block-id=\"59d79dc\"><p class=\"stk-block-text__text\">When you offer free shipping for a product or a discount on your price in exchange for an email subscription, the value is clear for prospects. So, you have to do very little work.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f115608\" data-block-id=\"f115608\"><p class=\"stk-block-text__text\">The only effort on your part here is to calculate how much money you can afford to &#8220;lose&#8221; in order to capture email addresses.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6b77fb9\" data-block-id=\"6b77fb9\"><p class=\"stk-block-text__text\">As email marketing has such a high conversion rate (when done well), you&#8217;re likely to make this money back from your list in the future. But, if you&#8217;ve already sold something to capture this information, you will need another product\/ plan\/ feature to upsell in the future.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b18f601\" data-block-id=\"b18f601\"><p class=\"stk-block-text__text\">What we&#8217;re saying here is, don&#8217;t put all your eggs in one basket. Save something to pitch your audience later on.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2a124b4\" id=\"15-competitions-or-giveaways\" data-block-id=\"2a124b4\"><h3 class=\"stk-block-heading__text\">15. Competitions or giveaways<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-0bd6d39\" data-block-id=\"0bd6d39\"><p class=\"stk-block-text__text\">Prospects may be more willing to subscribe to your email list if there&#8217;s a prize up for grabs. Just ask them to subscribe for a chance at winning a prize, that&#8217;s all there is.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-06b999b\" data-block-id=\"06b999b\"><p class=\"stk-block-text__text\">Just make sure your prize is tailored for the type of audience you want to attract. For example, if you run a SaaS organization you could offer a years subscription to your top plan for free (if they win).<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-d4f0930\" id=\"16-social-contests\" data-block-id=\"d4f0930\"><h3 class=\"stk-block-heading__text\">16. Social contests<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a65e963\" data-block-id=\"a65e963\"><p class=\"stk-block-text__text\">Your social media audience is already familiar with who you are, and will have fewer reservations in handing over their contact information.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-f1b3e7c\" data-block-id=\"f1b3e7c\"><p class=\"stk-block-text__text\">This gives you a fantastic opportunity to collect leads, whilst also generating excitement around your brand.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-71b4fdd\" data-block-id=\"71b4fdd\"><p class=\"stk-block-text__text\">Running a social contest also keeps costs low, even if you&#8217;re using ads to get more eyes on your campaign.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2ecbbf4\" id=\"17-limited-time-offers\" data-block-id=\"2ecbbf4\"><h3 class=\"stk-block-heading__text\">17. Limited time offers<\/h3><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-43b71c4\" data-block-id=\"43b71c4\"><p class=\"stk-block-text__text\">Limited-time offers, such as extended free trials or discounts, can be used as compelling lead magnets to attract and capture potential customers.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9c25586\" data-block-id=\"9c25586\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-9c25586 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}@media screen and (max-width:1023px){.stk-9c25586 .stk-img-wrapper{height:700px !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-15051\" src=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Limited-Time-Offer-Lead-Magnet.png\" width=\"700\" height=\"389\" alt=\"Limited Time Offer Lead Magnet\" srcset=\"https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Limited-Time-Offer-Lead-Magnet.png 700w, https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Limited-Time-Offer-Lead-Magnet-300x167.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-c93467c\" data-block-id=\"c93467c\"><p class=\"stk-block-text__text\">The notion of a limited-time offer immediately grabs the attention of your target audience. It conveys a sense of exclusivity and urgency, encouraging users to explore the offer further.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-07d256c\" id=\"wrapping-up-17-lead-magnets-to-grow-your-email-list\" data-block-id=\"07d256c\"><h2 class=\"stk-block-heading__text\">Wrapping up: 17 lead magnets to grow your email list<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-88e1815\" data-block-id=\"88e1815\"><p class=\"stk-block-text__text\">Whichever lead magnet you choose to go with, just remember these important tips:<\/p><\/div>\n\n\n\n<ul data-block-type=\"core\">\n<li data-block-type=\"core\">Tailor your lead magnets to your audience<\/li>\n\n\n\n<li data-block-type=\"core\">Make sure the benefits of your content\/ offer are clear<\/li>\n\n\n\n<li data-block-type=\"core\">Write a strong CTA<\/li>\n\n\n\n<li data-block-type=\"core\">Deliver on your promise when prospects subscribe<\/li>\n\n\n\n<li data-block-type=\"core\">Continue to create valuable content in future emails<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-248d492\" data-block-id=\"248d492\"><p class=\"stk-block-text__text\">We also recommend doing a bit of testing to see what works for you. There&#8217;s no reason you couldn&#8217;t create 2 or 3 leads magnets and using a simple A\/B test to identify what option yields the highest conversion rate.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is a lead magnet? Give people a peek behind the curtain using lead magnets Provide valuable content with lead magnets Lead magnets that save prospects money Wrapping up: 17 lead magnets to grow your email list What is a lead magnet? Lead magnets are resources or perks intended to attract potential leads and capture [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"featured_image_urls":{"full":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Lead-Magnets.png",860,378,false],"thumbnail":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Lead-Magnets-150x150.png",150,150,true],"medium":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Lead-Magnets-300x132.png",300,132,true],"medium_large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Lead-Magnets-768x338.png",768,338,true],"large":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Lead-Magnets.png",860,378,false],"1536x1536":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Lead-Magnets.png",860,378,false],"2048x2048":["https:\/\/wp-stagesh.bugfree.co.uk\/wp-content\/uploads\/2020\/10\/Lead-Magnets.png",860,378,false]},"post_excerpt_stackable":"<p>What is a lead magnet?Give people a peek behind the curtain using lead magnetsProvide valuable content with lead magnetsLead magnets that save prospects moneyWrapping up: 17 lead magnets to grow your email list What is a lead magnet? Lead magnets are resources or perks intended to attract potential leads and capture their contact information. For successful lead-generating content, you need to think about what kind of customers you want and what they need. The most effective methods are to solve problems, share expertise or to save leads money. Best practices for lead magnets If you do use a lead magnet&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/wp-stagesh.bugfree.co.uk\/category\/email-marketing\/\" rel=\"category tag\">Email Marketing<\/a>","author_info":{"name":"Evan","url":"https:\/\/wp-stagesh.bugfree.co.uk\/author\/evan\/"},"comments_num":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>17 Lead Magnets to Grow Your Email List (Updated) - Shout.com<\/title>\n<meta name=\"description\" content=\"Here are 17 lead magnets to help you generate leads and grow your email list. 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