Other elements of a lead capture page<\/h2>\n\n\n\nHere are some of the basic elements that make for an effective lead page:<\/p>\n\n\n\n
Compelling headline<\/h3>\n\n\n\n
Just like your CTA, your headlines have to grab attention and but it also has to encourage leads to keep reading.<\/p>\n\n\n\n
It should be larger and bolder than all your other content and match your design to a tee. And most importantly, it should contain your unique value proposition (UVP) in some way.<\/p>\n\n\n\n
Link to your Privacy Policy<\/h3>\n\n\n\n
Including your Privacy Policy on lead capture pages (and any other pages that collect personal information) shows you’re willing to be transparent with prospects and is a great first step to building trust with them.<\/p>\n\n\n\n
Relevant content<\/h3>\n\n\n\n
Both your page copy and images should be wholly relevant to what you’re promoting with your lead capture page.<\/p>\n\n\n\n
So, if you’re SaaS company promoting software, you should be writing about and including images of that software.<\/p>\n\n\n\n
Something else we’ve found is that you should avoid stock images of employees and workplaces. They just feel a little stale.<\/p>\n\n\n\n