Calculate your CSAT score
Use our free CSAT calculator to find your customer satisfaction score, based on survey responses.
Enter the number of satisfied and dissatisfied respondents, and our free CSAT calculator will calculate your customer satisfaction score.
Design a survey with a Likert scale question (Very Dissatisfied to Very Satisfied) to measure customer satisfaction with your product or service.
Send the survey to your customers and collect responses. Keep track of how many selected each satisfaction level.
Enter the number of satisfied and dissatisfied respondents into the calculator above to instantly see your CSAT score.
Use a Likert scale to ask customers to rate how satisfied they are with your product or service.
Select our Matrix question type and choose from a range of pre-made scales, e.g. Very Dissatisfied – Very Satisfied.
Filter your customer satisfaction survey reports by satisfaction, and save each segment as a unique view of your audience.
Measure customer loyalty and identify your advocates with an NPS survey, where we calculate your score for you.
Add your logo, customize designs, and enable white labelling to remove all Shout branding from surveys and emails.
Collect and record explicit consent from customers to follow up with more surveys and collect additional feedback.
Collect reviews and testimonials from your happiest customers in a survey or redirect them to review sites upon submission.
CSAT stands for Customer Satisfaction Score. It's a metric businesses use to measure how satisfied customers are with your products, services, or overall experiences. The assumption is that the more satisfied your customers are, the more likely you are to retain them.
Typically, CSAT is measured through surveys where customers are asked to rate their experience on a scale of 1-5 (Very Dissatisfied to Very Satisfied).
Customer satisfaction is measured by running a survey after a recent interaction or touchpoint in the customer journey. For instance, say that a customer has recently purchased a product from your store. You'd then follow up with a CSAT survey that asks them to rate different elements of their experience, ranging from the quality of the product to the helpfulness of employees.
Your CSAT question would look a little something like this: 'How satisfied are you with the quality of [product]?'
Typically, the scale for a CSAT question would range from 1-5, with two negative options, one neutral option, and two positive options:
CSAT score is calculated by taking the percentage of positive responses (e.g., those who chose 'Satisfied' or 'Very Satisfied') and expressing it as a score out of 100.
CSAT formula: Number of Satisfied Customers / Total Number of Responses × 100
A higher CSAT score indicates a higher level of customer satisfaction, while a lower score suggests that improvements may be needed. Generally, CSAT scores can be broken down into four categories:
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