NPS Surveys

Identify your most loyal customers

Measure customer loyalty and increase retention with Net Promoter Score surveys.

Conduct NPS Surveys To Measure Customer Loyalty


Calculate NPS with a single question

It can’t be easier to calculate your Net Promoter Score and identify your advocates than with Shout.

One-click NPS question

Drop our tailor-made NPS question type into your surveys and we’ll calculate your Net Promoter Score for you.

Target your advocates

Segment your CRM contacts based on whether they were promoters, passives, or detractors and send targeted surveys.

Benchmark your NPS

Conduct recurring NPS surveys with your customers over time and use crosstabs to measure your success.

Integrated CRM

Import your customers to our CRM, group them based on any variable, and send customizable email invitations for surveys.

Use your own domain

Host surveys on your own website domain to ensure your branding is consisten.

Brand everything

Put your brand front-and-center by adding your logo, customizing designs, and white labelling surveys.

Do more with your NPS surveys

Group customers you’d like to follow up with on their NPS rating and collect consent to do so. This is recorded in our CRM to ensure you’re compliant.

Ask for social proof from your promoters

Use question logic to send advocates to review and testimonial questions in your survey or redirect them to review sites like Capterra and G2.

Provide context to NPS ratings

A rating alone isn’t going to give you the information you need to improve customer experiences. Ask for open feedback to provide much needed context to ratings.

NPS Survey Software For Measuring Customer Loyalty

Best Reasons To Choose Shout

Calculating your Net Promoter Score and increasing customer loyalty has never been easier. Our intuitive tools are loved by millions of users, all over the world.


Years of Experience


Happy Users



Ron Elius

B2B Copywriter – Freelance

“Interactive and really easy to use Software. The builder is seamless, and the question types are perfect. I love the way I can structure surveys in quick and easy way.”

Oana Frant

Consultant – the World Bank

“Shout offers multiple options for customization. Moreover, our projects look perfect on any device. If you want a platform that does most of the work for you, including automatic reporting, go with Shout.”

Reduce churn and build loyalty with feedback

Automate NPS calculation

Simply drop in the NPS question and we’ll not only calculate your score, but also break down responses into promoters, passives, and detractors.

Segment customers by loyalty

Use filters and crosstabs to create segmented reports for NPS ratings and ask your most loyal customers for reviews and testimonials.

Identify unsatisfied customers

Create segments for your most unsatisfied customers and analyze open feedback to find out how to repair those relationships.

Net Promoter Score Chart

Collect feedback throughout the customer journey

Email invitations

Shout Audience

QR code

Web embed


Multichannel distribution

Share your projects across multiple channels, from URL link, QR code, website embed, email invitations and more.

Segment and target contacts

Send targeted NPS campaigns to contacts in the CRM based on survey responses, custom fields, and email engagement metrics.

Track survey responses

Craft bespoke email invitations for your surveys, track who’s responded, and send reminders to those who’re still yet to respond.

Purchase responses

Find the perfect survey respondents from all over the world with Shout Audience.

Compliance built in, for teams of any size

Manage customer engagements with our compliant CRM

Import your customers and group them based on custom variables and your lawful basis for processing their data (e.g., Legitimate Interests).

Collaborate with your team in a privacy-first environment

All your surveys are private by default, but can be shared with team members to enable collaboration on creating and analyzing surveys.

Store personally identifiable information (PII) and response data separately

Our pseudonymization feature allows you to collect personal information and track responses whilst keeping survey response anonymous.

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Net Promoter Score FAQs

Everything you need to know about Net Promoter Score surveys and how they can help you measure customer loyalty.

What is Net Promoter Score?

Net Promoter Score is the standard for measuring customer loyalty, by asking a single question.

What is the NPS question?

“On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?“.

This rating should be taken after a customer’s most recent interaction with you to measure their overall brand sentiment against that touch-point. For example, after purchasing a product or service or interacting with your customer support team.

You should also consider asking some open-ended questions in the survey. This will provide some insight on how to improve customer ratings in the next run.

How is Net Promoter Score calculated?

To calculate your Net Promoter Score, you must first discern the percentage total for each customer group (Detractors, Passives and Promoters).

Then subtract the percentage of Detractors from the percentage of Promoters. The number you’re left with is your NPS.

Net Promoter Score Formula

Promoters % – Detractors % = NPS

If you conduct NPS surveys with Shout, we’ll calculate this for you in your results.

You can also use our NPS calculator, completely for free.

How are NPS respondents categorized?

Customer ratings are split into three groups, based on what rating they choose for your NPS question (0-10):

  • 0- 6 = Detractors
  • 7 – 8 = Passives
  • 9 – 10 = Promoters

Promoters are the advocates for your business, those who’re most likely to recommend you to a friend or colleague.

Passives are on the fence, they like your products or services but don’t have a big reason to share them with others.

Detractors are customers at risk of churning, possibly due to negative experiences with your business. It’s important that you reach out to these customers to find out how you can repair those relationships and turn them into promoters.

It’s important that NPS surveys are sent to both happy customers and unhappy customers. This will ensure there is no bias in your results, and your score isn’t artificial.

How to analyze NPS data

Your NPS score will be somewhere between -100 and +100. Generally, any score above 0 is considered good, so if you’re above this then you’re doing things right. Anything above 20 is great, and a score above 50 is excellent.

NPS surveys should be run regularly to measure change over time. You should also benchmark against industry competitors for context.

Once you’ve calculated your score, it’s time to use the open feedback you collected to find out how to can improve customer experiences.