What is a lead capture page? Why are lead pages important? How to optimize your lead capture page Minimize friction Strong call-to-action Focus on the benefits of your offer Personalized copy Form positioning Create a lead magnet Length of forms…
What are email marketing metrics? What are the primary email metrics? Other email marketing KPIs Wrapping up What are email marketing metrics? Email marketing is one of the most prolific digital marketing strategies, not only because it enables you to…
What is a call-to-action? How can a good CTA improve conversion? Improving your conversion rates 8 Tried and tested CTAs Conclusion What is a call-to-action? A call-to-action (CTA) is a piece of content on a webpage or advert that prompts…
What is a lead magnet? Give people a peek behind the curtain using lead magnets Provide valuable content with lead magnets Lead magnets that save prospects money Wrapping up: 17 lead magnets to grow your email list What is a…
What are welcome emails? Determine your timeline first Start with the basics Thank your new subscribers Set expectations for future emails Tell them a little about yourself Get personal with subscribers Take a soft approach Ask subscribers to whitelist you…
What is email marketing? Step One: Build an audience Step Two: Create valuable content Step Three: Before you hit send Step Four: Metrics and segmentation Wrapping up What is email marketing? Email marketing is a digital marketing strategy where emails…
What is customer experience? 4 Pillars of customer experience How to improve your CX strategy How to measure customer experience Tips for conducting customer surveys to improve CX What is customer experience? The customer experience (CX) describes the relationship between…
What makes your business stand out within your competitive landscape in the eyes of your consumers? More often than not, winning over shoppers in 2020 relies on more than delivering a great product or service. It’s about meeting customer expectations.…
What is Response Bias? What is Response Bias? Types of response bias 1. Social response bias 2. Non-response bias 3. Prestige bias 4. Order effects 5. Hostility bias 6. Satisficing 7. Sponsorship bias 8. Stereotype bias 9. Recall bias 10.…
What is a close-ended question? Open-ended questions Differences between open-ended and close-ended questions Advantages of closed-ended questions Disadvantages of closed-ended questions Tips for using close-ended questions Closed-ended question examples for surveys What is a close-ended question? Close-ended questions are those…
