The RACE model is a framework for the strategic planning of digital marketing activities or omnichannel communication plans. The model consists of four stages, each
Quizzes are a simple and effective marketing tool for both generating leads and engaging your existing customers. They’re so effective because they’re easy and fun
Launching a website is an essential digital marketing strategy. Not only is it an opportunity to increase your exposure to those searching online, but they’re
What is drip email marketing? Drip email marketing is the process of sending a series of emails automatically according to a schedule. For example, you’d
What is a lead form? Lead forms are designed to capture email addresses and other personal information from potential customers. The type of form you
What is a lead capture page? Lead capture pages are created with a specific intended action for prospects. They’re often used to collect contact information
What are email marketing metrics? Email marketing is one of the most prolific digital marketing strategies, not only because it enables you to reach your
What is a call-to-action? A call-to-action (CTA) is a piece of content on a webpage or advert that prompts your audience to take the next
What is a lead magnet? Lead magnets are resources or perks intended to attract potential leads and capture their contact information. For successful lead-generating content,
What are welcome emails? A welcome email is exactly what it sounds like. It’s the first email you’ll send to a subscriber once they’ve opted
Survey & Forms | Email Marketing | Landing Pages
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