Calculate the exact number of website visitors and leads you'll need to reach your new revenue goals.
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Start by entering your desired revenue and the monthly recurring revenue for a customer. Then enter your lead conversion rate and website conversion rate.
Enter your desired monthly revenue and the average monthly recurring revenue per customer.
Input your lead conversion rate and website visitor to lead conversion rate based on your historical data.
Instantly see how many website visitors and leads you need to meet your revenue targets.
Free tools that help you understand your lead generation performance and set realistic targets.
Get immediate calculations based on your input data without complex spreadsheets.
No signup required, no credit card needed. Use the calculator as many times as you want.
Make informed decisions about your lead generation strategy with accurate calculations.
Understand the traffic and lead volume needed to reach your revenue goals.
Track and analyze your lead generation metrics to optimize your campaigns.
Share results with your team to align on lead generation targets.
Your lead generation rate is calculated by dividing your number of website visitors by the number of leads you generated, then multiplying that by 100.
Lead Generation Rate = (Number of leads generated / Number of website visitors) × 100
If you need to calculate how many leads you'll need to meet your revenue goals, you'll need to divide your current monthly average customer revenue by your new revenue goal, then multiply that by your lead generation rate.
New Leads Needed = (New monthly revenue goal / Average customer revenue monthly) × Lead generation rate
To calculate the value of leads (for your business specifically), you'll need to take the total revenue you've generated from leads and divide this by the number of leads you've generated.
Lead Value = Total revenue generated / Number of leads
There are many KPIs you can track as part of your lead generation campaigns:
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Create engaging content, capture all kinds of leads, and qualify potential customers with a single user-friendly app.
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Store lead information with our integrated CRM tools and segment contacts to identify your qualified leads.
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