FEATURES FOR INCREASING RESPONSE RATES
Get more survey responses with Shout
Collect feedback from your customers to identify your strengths and weaknesses and grow your business as a whole.
Worldwide respondent panels
Find perfect respondents all over the world with Shout Audience using demographic targeting criteria.
Maximize your response rates by sharing your survey via email invitation, website embed, QR code, URL link, and directly to social media.
Customize every element of your survey’s design to ensure it stands out to respondents and keep them engaged throughout.
Build surveys with personal information about your respondents and increase responses rates by up to 48%.
Import respondents to our CRM to track responses and send gentle reminders to those yet to respond to your survey.
Offer an incentive to those who complete your survey and send respondents to a promotional page with our Exit Page Redirect.
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Survey Response Rate FAQs
Everything you need to know about survey response rates and their importance to your research.
Survey response rate is a metric that shows the percentage of people invited to respond to a survey that submitted a response. You would use this metric to determine how representative a sample is of your intended audience.
Survey response rates are calculated by dividing the total number of survey responses by the number of invitations sent to an audience (sample size). You then multiply that value by 100 for your response rate.
Survey Responses % Survey Invitations * 100 = Survey Response Rate
For example, if you receive 1200 responses from a sample of 1500, you will have a response rate of 80.00%
Some people believe the terms response rate and completion rate are synonymous. But, in online survey research, they are considered two separate metrics.
Where response rate is meant to identify the percentage of your sample to respond to your survey, completion rate illustrates the percentage of respondents who completed your survey.
How is this different? Well, respondents may submit a partial response to your survey but dropout before completion. Completion rate identifies respondents who reach the end of your survey.
So, it’s likely that your survey response rate will usually be higher than your completion rate.
Your survey responses rate is meant to determine whether your respondents are representative of a wider sample. A low response rate would mean your results is not representative, whereas a high response rate would indicate a representative set of results.
If you’re struggling to find survey respondents, take a look at how to increase survey response rates.