What's New? Custom Calculators
LEAD VALUE CALCULATOR
Calculate the value of your leads
Determine the average lead value for a lead generation campaign with our free calculator.
HOW TO USE THE LEAD VALUE CALCULATOR
Revenue and leads generated
To get started you’ll need three things; the revenue generated, the number of leads captured, and the total cost of the campaign. We’ll then calculate cost per lead, the gross revenue per lead, and the average lead value.
Lead Value Calculator FAQs
We answer some of the most frequently asked questions about calculating lead value.
How do you calculate lead value?
There are two way you can calculate the value of leads. Firstly is to take the revenue (gross profit) made from a lead generation campaign and divide it by the number of leads generation.
Gross Lead Value = Revenue / Number of leads generated
Of course, you may want to exclude what you spent on a campaign. In this case, you would take income (net profit) and divide it by the number of leads captured.
Net Lead Value = ( Revenue – Campaign spend ) / Number of leads generated
How do you calculate lead volume?
Your optimal lead volume can be calculated by considering three factors; desired revenue, average customer spend, and lead conversion rate.
Lead Volume = New revenue goal / Average customer revenue) * Lead conversion rate
Luckily, our lead generation calculator will help you estimate lead volume that’s right for your business.
What is lead rate?
Lead rate (aka. lead conversion rate) is the percentage of leads that are successfully converted into paying customers. This metric can be calculated by dividing the number of converted leads by the total number of leads, then multiplying that number by 100.
Lead rate = (Converted leads / Total number of leads) * 100
How do you calculate lead acquisition rate?
Lead acquisition cost is calculated by taking the total cost of a lead generation campaign, and dividing that by the number of leads acquired.
Lead acquisition cost = Total cost of lead generation campaign / Number of leads generated
FEATURES FOR CAPTURING AND QUALIFYING LEADS
Turn leads into customers with Shout
User-friendly tools for capturing leads, qualifying them, and turning them into customers.
Powerful lead magnets
Craft bespoke calculators and quizzes to increase trial subscriptions, newsletter signups, and audience engagement.
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Compliant CRM
Store lead information based on your lawful basis for processing data, collect explicit consent, and record it to contact profiles.
Lead qualification
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Seamless feedback
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Branded designs
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