Calculate the value of your leads
Determine the average lead value for a lead generation campaign with our free calculator.
Enter your campaign revenue, number of leads generated, and campaign cost. We'll calculate your lead value for you.
Input the total revenue generated from your lead generation campaign.
Input the total number of leads captured from the campaign.
Instantly see your cost per lead and average lead value calculated for you.
There are two ways you can calculate the value of leads. Firstly is to take the revenue (gross profit) made from a lead generation campaign and divide it by the number of leads generated.
Gross Lead Value = Revenue / Number of leads generated
Of course, you may want to exclude what you spent on a campaign. In this case, you would take income (net profit) and divide it by the number of leads captured.
Net Lead Value = ( Revenue – Campaign spend ) / Number of leads generated
Your optimal lead volume can be calculated by considering three factors; desired revenue, average customer spend, and lead conversion rate.
Lead Volume = New revenue goal / (Average customer revenue × Lead conversion rate)
Luckily, our lead generation calculator will help you estimate lead volume that's right for your business.
Lead rate (aka. lead conversion rate) is the percentage of leads that are successfully converted into paying customers. This metric can be calculated by dividing the number of converted leads by the total number of leads, then multiplying that number by 100.
Lead rate = (Converted leads / Total number of leads) × 100
Lead acquisition cost is calculated by taking the total cost of a lead generation campaign, and dividing that by the number of leads acquired.
Lead acquisition cost = Total cost of lead generation campaign / Number of leads generated
Turn leads into customers with Shout
Craft bespoke calculators and quizzes to increase trial subscriptions, newsletter signups, and audience engagement.
Create forms to capture leads, embed them on your website, and pass contact data into our integrated CRM seamlessly.
Store lead information based on your lawful basis for processing data, collect explicit consent, and record it to contact profiles.
Segment contacts in the CRM based on calculator results, survey feedback, and email engagement to qualify leads easily.
Collect feedback from leads with surveys to identify your most effective strategies and optimize lead generation campaigns.
Put your brand front-and-centre by adding your logo, white-labelling projects, and using your own web domain.
Engage your audience, increase traffic, and boost lead generation with expertly crafted calculators.
Start Your Free Trial14-Day Free Trial • No Credit Card Required • Cancel Anytime
Discover how Shout can help you capture, qualify, and convert leads with our suite of lead generation tools.
