Calculate your Net Promoter Score
Measure customer loyalty to identify your biggest fans with Shout's free NPS calculator.
Start with a NPS survey and input your total number of Detractors (0 to 6), Passives (7 and 8) and Promoters (9 and 10) into the calculator below. We'll calculate your NPS score for you.
Create a survey with a scaled question (ranging from 0 to 10) that asks customers how likely they are to recommend your business to their friends or colleagues.
Collect responses from your customers and categorize them into Detractors, Passives, and Promoters based on their scores.
Input your total counts into the calculator above and instantly see your NPS score and what it means for your business.
Automate NPS calculation, segment customers by feedback, and increase customer loyalty.
Simply add our pre-built NPS question to your survey and start measuring customer loyalty today.
We'll calculate your NPS automatically and categorize responses into Promoters, Passives, and Detractors.
Segment your CRM contacts and survey results by NPS responses to identify your most loyal customers.
Add your logo, customize designs, and enable white labelling to remove Shout branding from surveys and emails.
Collect and record explicit consent from contacts to follow up with more surveys and collect additional feedback.
Collect reviews and testimonials from your promoters in the app or redirect them to review sites upon completion.
Net Promoter Score (NPS) is the scale by which businesses measure customer loyalty to their brand, products, or services.
NPS surveys only require you to ask a single question: "How likely are you to recommend [Brand / Product / Service] to a friend or colleague?"
NPS is calculated by subtracting the total percentage of detractors from the total percentage of promoters.
NPS formula = Promoters % – Detractors %
To calculate what percentage of your respondents promoters make up, you can use the below formula:
Promoters percentage formula: Promoters / (Promoters + Passives + Detractors) * 100
However, if you use our NPS calculator above, you'll only need to enter your number of Promoters, Passives and Detractors. We'll calculate the percentages they represent and calculate your NPS score for you.
Respondents select from a scale of 0 (Not at all likely) to 10 (Extremely likely), and are split into three categories based on their rating:
Promoters (9-10): These are your happiest customers, who act as advocates for your business.
Passives (7-8): These are fans of your business but aren't yet motivated to advocate for you.
Detractors (0-6): These customers are generally unhappy with your business due to poor customer experiences.
Identifying the percentage of customers in each category allows you to calculate your Net Promoter Score.
NPS can range from -100 to +100, with a higher score indicating a more positive perception of your brand.
Anything between 0-20 is good, 21-50 is very good, 51-80 is excellent, and above 80 is world class!
To increase your NPS, you'll need to identify what frictions are impacting customer experiences. Running an NPS survey that also collects open feedback about why customers choose their score is by far the most efficient way to do this.
You should also open a line of communication with your Detractors to resolve any existing issues and ask for any other feedback they may have about your product or service.
Then run another NPS survey after about 6 months to measure the success of the changes you made. This should result in a higher Net Promoter Score for your business.
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