What is survey response rate and why is it important for your research?
Response rates determine what percentage of a sample actually submitted a response to a survey.
It is calculated by dividing the total number of survey responses by the number of invitations sent to an audience (sample size). You then multiply that value by 100 for your response rate.
For example, if you receive 380 responses from a sample of 1500, you would have a response rate of 25.33%.
Some people use the terms response rate and completion rate synonymously. But, in online survey research, these two terms have different meanings.
Where response rate is meant to identify the percentage of your sample to respond to your survey, completion rate determines the percentage of respondents who completed your survey.
Your survey responses rate is meant to determine whether your respondents are representative of a wider sample. A low response rate would mean your results is not representative, whereas a high response rate would indicate a representative set of results.
Take a look at our article below to learn how to increase your survey response rate and ensure a high-quality set of results.
Survey & Forms | Email Marketing | Landing Pages
Aggregated Data and Metrics
Sign up for a trial with Shout and start creating campaigns, conducting research and testing our features for free.
If you have any questions, get in touch with us at [email protected]