In this article, we will discuss the 10 best email marketing tools you can look to use to grow your business and engage your customers.
Over these years, one marketing idea has remained constant – email marketing. In fact, it remains at the top of the list of most effective tools for every organization to reach their customers and engage them. The key to success here is that you would have to do it smartly and hence hiring Indian programmers for the same often works wonders!
Here are some of the statistics which prove that email as a marketing channel is here to stay:
- The global email marketing market reached $7.5 billion in 2020, with an estimate to reach $17.9 billion by the year 2027.
- Approximately 4 billion users make use of email daily. This number could reach 4.6 billion by 2025.
- 64% of small businesses make use of email marketing to connect with their customers
- 35% of marketers send their customers approximately 3-5 emails every week.
- 4 out of 5 marketers said they would rather not use social media than email marketing.
Email marketing is always trending, and for the same reason, you will find hundreds of email marketing tools in the market. How should you pick the one that works best for you?
10 Best email marketing tools
Email marketing can take many forms, and a tools value is defined by how well it fits individual use cases. Below, we’ve given you a brief overview of the 10 best email marketing tools, each offering a different angle for you to consider.
1. EngageBay
EngageBay is an all-in-one email marketing tool, specifically designed for small business owners. It is a modern, simple email platform that comes integrated with a free CRM, to help you manage all your sales, marketing, and customer service activities in one place.
EngageBay’s prominent features include lead capture and management, contact management, visual deals pipeline, email automation, activity tracking, visual sales reports, website visitor tracking, live chat support, and knowledge base.
You can integrate the platform with popular business tools like Plivo, DocuSign, LinkedIn, BulkSMS, Zapier, SendGrid, Mailgun, QuickBooks, Twilio, Exotel, Mandrill, Xero, Shopify, and many others.
2. Sendinblue
Sendinblue is multipurpose marketing software that covers many business communication types, which includes SMS, Email, Chat, Facebook, CRM, and much more. This software is designed to assist businesses of all sizes to get in contact with their customers. It allows you to concentrate on the crucial activities of the business and keep the rest of the activities on autopilot with automated tasks.
Using Sendinblue’s email builder, you can generate professional emails in a jiffy. By using the functionality of Facebook Ads, you can target your old contacts and also draw in new leads.
3. ActiveCampaign
With over 100K customers, ActiveCampaign is one of the most popular email marketing tools. It provides a perfect solution for B2C, B2B, and e-commerce businesses from around the globe. Their predictive tools and machine learning empower marketers to work in a smarter way and thus achieve higher ROI.
The additional advantage is that it is super convenient to use, provides exceptional deliverability rates (more than 99%), has high standards for security and compliance, and integrates with 870+ third-party tools. It comes with a built-in CRM system to control sales, email campaigns, and live chat.
4. Omnisend
Omnisend is another email marketing automation platform that allows you to do a lot of things. Using Omnisend, you can broaden your newsletters plus also boost your sales with automated emails. There is pre-built automation that aids in cart abandonment, transactional emails, and welcome series to help you supply streamlined and modernized buyer engagements.
You’ll have access to a vast template library to help you generate professional, attractive emails without any coding. It also offers excellent reports, analytics, and track sales reports to help you identify winning campaigns.
5. Hubspot
Hubspot is another popular tool that provides a dedicated CRM, landing page creation, online chat, and excellent email marketing features. It has an integrated WordPress plugin which allows you to control email campaigns directly from WordPress.
The plugin also gives you the ability to use the forms or a chat widget to capture contacts automatically from your CRLM.
6. EmailOctopus
EmailOctopus provides you with a platform that allows you to do email marketing that is simple, more intuitive, and superior than most competitors. Using the inbuilt editor which is simple drag-and-drop, you can customize the existing templates. The software also has a landing page creator wherein you can build everything that you would require in the lead generation process and multiply your email list.
Third-party integrations are in a draw card for smart and upcoming brands. Numerous tools which you might be already using, such as Gravity Forms, Shopify, and WordPress effortlessly integrate with EmailOctopus. All these features create an attractive tool for everyone.
7. AutoPilot
Next on the list is software that makes digital marketing simple. Autopilot offers one of the best-designed templates for building email automation sequences. It allows you to focus on creating optimal customer journeys.
Today, businesses want to do more with email marketing than just send bulk emails and weekly newsletters. Email marketing has to be smart in today’s world. You need to send the right message to the right lead at the right time. You can achieve all this by using Autopilot.
8. Convertkit
Convertkit is a great fit for creators and eCommerce businesses. It has a clean interface with rich features that makes the design create a great experience. Some of its features include email workflows, landing pages, opt-in forms, tagging systems, personalization, automation, data management, list segmentation, etc.
There are also useful integrations with other platforms, such as Stripe, PayPal, Woocommerce, and WordPress. One of its key features is that it allows you to automate your sales funnel. With this, you can send your content to the subscribers directly through customized email marketing campaigns.
9. GetResponse
GetResponse is one of the popular email marketing platforms used by a number of marketers across various industries. The software consists of email templates, email automation, segmentation, and personalization. It also gives users a cool Auto Funnel feature which helps them create a readymade marketing funnel for email marketing campaigns.
It has everything you would need as a marketing team – from A/B testing to an extensive analytics tool to track the performance of your email campaign undertaken. You can use the software to shoot welcome emails, educational series, foster leads automatically and send follow-up emails.
10. Benchmark
Benchmark is definitely an intriguing option to consider. If you look to send polished and professional emails without hiring an email designer, you must consider this option. The software ensures that everything gives an excellent user experience and helps you achieve it through its custom templates.
It is an affordable choice for small businesses that need a beautiful and easy-to-use email tool and marketing automation software. It comes with 1500+ integrations and excellent reporting features that help you improve as a marketing team.
Wrapping up
That’s our pick for the top 10 best email marketing tool for you to get started with. There is no doubt that these tools are key for every business as they help convert leads into customers.
You’ll have to analyze the tool and pick one that is affordable, easy to use, has high deliverability, and has the best reporting and analysis. We are sure the above list will help you narrow down your search.
This article was written by: Harikrishna Kundariya
