9 Steps For Setting Up a Product Marketing Strategy

Product Marketing Strategy

Edvinas Kazlauskas

Table of Contents

Advertisement spending in the United States crosses the $250 billion mark easily.

Companies spend up to 10% of their total revenue on marketing.

It’s not surprising that marketing seems to be the major concern for most businesses.

Setting up the right product marketing strategy is not only about pouring money. It involves creating an effective strategy with both paid and organic engagement. Marketing in an increasingly competitive market can be challenging.

At the same time, we now have more marketing channels than ever. Let’s find out how to make the most of them and set up a product marketing strategy.

9 steps for setting up a product marketing strategy

We have compiled 9 steps to create a product marketing strategy. These steps deal with the fundamentals of product marketing, irrespective of your sector or niche. 

Note that the specifics can vary greatly depending on the nature of the product you are promoting.

Here are 8 steps for setting up a product marketing strategy:

1. Know the market

Before your products launch, the first step to creating a product marketing strategy is to know your target market. The market here refers to the wider consumer base that your product targets. Depending on the nature of the product, the market research would vary.

For instance, the market research for a SaaS tool would be different from that of a general-use gadget. Those who want a better gadget will have different motivations from those who want a better SaaS tool. The same person can be the customer in both cases, but it doesn’t excuse their desire or need for wanting the particular product.

Market research is a long and tedious process. You have to go through data, trends, customer behavior analyses, case studies, and a lot more. The idea is to figure out what the market, as a whole, needs.

All the subsequent steps are predicated on market research. If you have done a good job with market research, the subsequent steps to set up a product marketing strategy would be much easier.

2. Know the competition

The very next step after market research is competitor research and analysis. Unless you have a ground-breaking product, other companies have already done what you are trying to do. There may be differences in the specifics, but it’s impossible to find no predecessor for your product category.

Competitor research involves studying competitor companies to figure out how they became successful. You should also look at companies and ideas that failed to understand why they could not succeed. Studying balance sheets and financial reports of competitor companies is also useful in understanding their business.

While it’s important to study other businesses, it is also important to not replicate them. When you copy-paste another idea, it doesn’t give anything new to the market. At the very least, a new idea should work on and improve an existing idea. This doesn’t happen when with ideas that are rip-offs of other businesses.

Another important category of competitor research is researching the types of products and services they offer. These products are not your direct competitors. Instead, their success boosts your success.

For example, a computer peripheral manufacturer would benefit from studying computer sales, the market for computer users, and other things related to the larger personal computer market.

It would also benefit you to study the product marketing campaigns that your competitors have run in the past. Doing so will give you an idea of what to do yourself, but also present an opportunity to improve on those strategies and develop your own product marketing plan.

3. Create customer personas

Customer personas (aka. buyer personas) are fictitious profiles of your customers which highlight their broad pain points, situation, financial background, social standing, purchasing power, and needs. While customer personas are fictitious, they are based on real-world facts and events.

Creating customer personas requires you to thoroughly study the market and understand consumer behavior. One of the easy ways to do it is through online surveys. You can choose any of the best online form builders to create a survey and send it through all your marketing channels.

A customer persona will help you answer tough questions about your target audience. To begin with, it’ll help you understand the pain points of the customer and what they need.

You would also have an estimate of how much money they are willing to spend on this particular solution. Once you have the answers to these questions, you can position and price the product efficiently and more easily identify your ideal customers.

It’s important to collect a wide range of responses in order to build thorough customer personas. If you’re struggling to do so, take a look at how to find more survey respondents.

4. Storytelling around the product

Even if you have a great product, it would not be successful if not positioned correctly. Positioning a product means relating the product to the customers’ lives. To do this, you must already have market research data and customer personas.

Storytelling is crucial for positioning. While the product itself has its innate value, it is the story around the product that makes it more desirable. It’s the same reason you would choose a Nike cap over a generic cap.

For example, the Nike cap has a story of sportsmanship, fitness, and health built around it.

Creating a story for a product also requires you to highlight the most impressive aspects of the product. It’s important to talk about your product’s USP and explain how it will fit the lifestyle of your target customer. Storytelling does not have any fixed rules – there’s room for innovation and experimentation at all times.

5. Define your objectives

How would you know that your product marketing strategy is successful if you don’t know what you are aiming for? That brings us to the need of having well-defined objectives for your product marketing strategy.

Product marketing objectives typically revolve around hard numbers and figures. But unlike sales numbers, marketing numbers may not always accurately depict the success or failure of a campaign. The number of likes you get on social media may not reflect the number of people who are willing to buy your product.

To arrive at a more accurate conclusion, it’s important to set qualitative as well as quantitative objectives. That tells you not only how many people know about your product, but also what people think about it. Qualitative objectives may include getting positive user reviews, good press coverage, and general goodwill towards your company.

6. Social media marketing

When we talk about marketing in 2022, there’s no way to not talk about social media marketing. Social media marketing is a subset of digital marketing, but it helps with brand awareness like nothing else. The right social media marketing campaign can make your entire product marketing strategy a success.

While there are many benefits of social media marketing, there are some challenges as well. The first challenge is saturation. Social media is replete with advertisements and paid content. With the average person seeing around 10,000 ads a day, it is very difficult to have a meaningful impact with social media marketing alone.

Social media marketing also requires you to be consistent. With social media management tools, being consistent is easier than ever. You also need to strategically use paid social media advertisements to see maximum results. Influencer marketing is yet another strand of social media marketing that can help your product marketing strategy. 

7. Content marketing and SEO

Unlike ads, customers have a genuine interest in content, especially when it isn’t promotional. There are many ways of approaching content marketing, and it includes producing content that is purely promotional. But it’s the other side of content marketing that gives you better results.

Content marketing can be educational, entertaining, informational, and even intriguing. The idea is to convert your content into a separate product that customers can access without paying. The goal is to lead them to the product through your content and powerful calls-to-action. When executed correctly, content marketing can be much more productive than paid social media ads.

Search Engine Optimization (SEO) also relies on content, but it has several other factors. Nothing gives a product more authenticity and credibility than organic search results. SEO has both technical and creative elements. SEO is indispensable to consistently rank in search results and draw more customers.

8. Email marketing

Email marketing remains one of the best converting strategies for businesses. One of the best things about this strategy is that it allows you to marketing to new customers who subscribe to your email list and also to re-market to existing customers who you’ve already be in contact with.

For example, with existing customers you can up-sell products related to what they’ve already purchased, or even offer discounts and other product offers to increase retention and build loyalty.

That isn’t to say you can’t use these same strategies with leads, but there needs to be a line of communication between marketing and sales teams where marketing qualified leads are identified. Doing so will save the precious time and resources of employees and ensure you’re only pitching to people who’ve shown genuine interest in your products.

If you’re just starting out, here are some lead magnets to help you build an email list, so you can start marketing your product.

9. Keep track of success

The final step to setting up a product marketing strategy is to keep track of your progress. This draws back to the previous point of setting objectives. Once you have set the objectives, you also need to track whether you are reaching them or not.

Keeping track of success means a lot of different things. You can extract the data from your sales numbers, but you can also use Google Analytics for traffic, conversion rates, engagement, and other metrics. You can choose a simple spreadsheet-based approach or use specialized tools to evaluate different KPIs.

It’s crucial to measure success continually, and not at the end of the campaign. Doing so helps you understand what is working and what isn’t. With social media analytics, it’s easier than ever to keep a continuous tab of your progress.

Measuring success is a continuous process. While a successful product marketing strategy would be self-evident, tracking successes and failures along the way help us reach our goals faster.

Another way of tracking success is reviewing your customer service interactions. Creating a list of the most common questions and bugbears of your customer base will help you spot the weak points in your product or its delivery.

Wrapping up

The right product marketing strategy is the difference between a successful and an unsuccessful business. You can have a great product, but it wouldn’t get anywhere without marketing.

We hope these nine steps will help you set up an effective product marketing strategy.

Of course, there are more ways to market your product and increase your sales. Here are some digital marketing strategies for small businesses to help you achieve your revenue goals.

7 Overlooked Email Marketing Trends for 2022

Email Marketing Trends

Edvinas Kazlauskas

Table of Contents

Email marketing remains one of the best converting digital marketing strategies, even today. So, it’s important to keep up with the top email marketing trends of this year.

Technical developments and changed user behavior require you to alter your strategies continuously and stay up to date with any necessary changes. Maybe you are already familiar with some of these trends, but let’s not forget how much more important they are becoming over time.

Some other methods, such as personalized emails, A/B testing, mobile optimization, and perfect subject lines, don’t all need to be explained within this article. Nevertheless, email trends continuously change throughout the year, and you must stay updated with them.

7 Email marketing trends you should follow

Let’s not waste any more time because, in this article, we will identify the top email marketing trends for 2022 you need to follow this year.

1. Accessibility

Accessible emails will always be an email marketing trend. Ensure that your emails, in a way, ensure that all your users feel addressed regarding the content. This includes users that have visual impairments. Therefore, you mustn’t get super creative with your color section and implement strong contrasts. This can both help people who are color blind and more.

Additionally, try assuming that people who are blind are also part of your subscriber’s list. Blind people will use screen readers, software that captures the screen content and reads it out loud. So, for your content to be read, you should also perceive it as text. Therefore, you shouldn’t only place content into your images but also ensure you are delivering a message.

For HTML newsletters, you can use additional alt texts that put image content into words. For newsletter purposes, you can apply the following tips for accessible websites:

  • Alternative texts for images
  • Recognizable buttons and links
  • Correct HTML formatting
  • Clear test design and more

However, accessibility also refers to the language you are using. For example, every mail recipient is able to understand foreign words. Nevertheless, if you offer content in a simple language, you are promoting inclusion.

2. Commerce

Especially after the beginning of the COVID-19 pandemic, e-commerce has managed to become a preferred channel for B2B and B2C. Social commerce and other super apps are becoming much more important. Digital self-service is now one of the most popular ways for B2B buyers through every customer sales journey. In fact, during the first year of the pandemic, more than 40% of sales increased on e-commerce sites.

E-commerce is considered an essential part of your email marketing strategy, and since sales have risen, you can send out friendly emails after users have made a purchase or even follow-up emails if they have abandoned a cart. It does make a difference!

3. Artificial Intelligence (AI)

Many companies believe that AI is one of the most powerful ways you can personalize an experience. However, AI is good at recognizing patterns but can’t replace humans in the factor of entirely understanding human beings.

What is the good news? First, you can use many email marketing tools to promote an AI human-like interaction form. The AI can promote maximum efficiency and help you adjust to customer preferences that are related to your target audience. Furthermore, it can help you know more about your audience and analyze the data independently.

Additionally, the AI can create mailing lists and send out emails to the right amount of people and even send out transactional emails after purchases are made. When it comes to email marketing tools, most people will choose Mailchimp, but it may be an expensive alternative in the long run. So, to have a solution for this, we recommend cheap Mailchimp alternatives for growing businesses. Here are some of them:

  • Flodesk
  • MailerLite
  • Campaign Monitor
  • GetResponse
  • Mailjet and more

So, the entire point here isn’t to replace human beings with technology, but it’s more likely to make technology work for us. At the same time, we do more productive things and bring a higher level of efficiency to improve the overall user experience.

4. Privacy-friendly emails

As more people move online, people are becoming much more concerned about their online security and how sites use their information. As a result, consumers need to identify if their information is safe and how they can ensure security safety.

In case it isn’t enough to comply with GDPR standards, you need to do more depending on the industry you are in. For instance, if you’re in e-commerce, users need to put their complete trust to ensure their account details are safe and remain protected under the shopping experience. Whereas, if you’re operating on social media, privacy features are data protection compared to account security.

One way to include this is to remain transparent through data retention and make design choices that quickly and safely provide user information. So, where will emails fit into this? Well, there’s a direct way of telling existing customers about changes that can be made to your privacy, data, or account information.

Additionally, mail privacy protection is essential. Customers want to ensure their information is safe when communicating via email.


Pirvacy-First Email Software

Store and manage your research and marketing contacts with Shout. Track legal purpose for processing  by creating groups and keeps records of explicit consent given to store contacts via surveys, quizzes and forms.

5. Data privacy impact

As we mentioned above, data privacy laws continuously change and might not always be the same year by year. Failing to comply with these rules can result in unnecessary fines. That being said, the email marketing channel will thrive in 2022. This is because email marketers possess many years of experience working with a regulatory framework that requires compliance following a few rules.

While there may be some changes, they may make data compliance much more challenging for you. So, depending on where your business operates, we suggest you carefully read your local data privacy laws or hire an expert to deal with it.

6. User generated content (UGC)

One thing many marketers leave behind is the power of user-generated content (UGC). Including your customers in your content is one of the most potent ways to increase your engagement levels. This is one of the most direct ways of getting to where you want and allowing users to engage with your brand.

Again, the open rate of death comes into play here. As brands seek more content with more engagement, they are also looking for content with higher engagement levels, and as of now, that’s UGC. According to statistics, UGC increases engagement levels by 28%!

It’s simple to think of; human beings will talk about things that made them more engaged and increased their trust in a brand. Of course, your target audience will get tired of UGC at some point, but it does increase trust between both sides and eliminates the distance between you and your customers.

It’s a good idea for every email marketer to optimize its UGC and is considered to be one of the most cost-effective methods for creating content. You can create entire UGC campaigns for your email marketing and speak to your customers about the type of content they are relating to.

7. Automation

Automation isn’t anything new in the email marketing world. Still, it’s continuing and becoming fairly popular. Before, it might be necessary to send an email weekly and schedule emails for the future. However, good automation requires user behavior. This way, you can effectively accompany users during their purchases.

Furthermore, good newsletter automation can work when triggering customer actions. Nevertheless, it depends on how your customers act and their level of preparedness. However, at the same time, it might be more challenging if you don’t build up your email automation (follow-ups). A/B testing is another alternative method you can use to see if things are working out or not.

Thanks to the power of email automation, your email campaigns can can reach a wider audience and get much more things done quickly. You can react quickly and in an individual manner to each user.

Depending on how your customers act online, you can prepare the correct emails for them and send them in real-time. Alternatively, you can save resources with email automation, which will require fewer team members to complete and save you lots of time and money.

Wrapping up

That’s about it for the top email marketing trends for 2022. Take what you’ve learned and to start creating much more effective email marketing campaigns.

If you have any ideas for the list, don’t hesitate to get in touch and share your ideas with us.

11 Best Email Marketing Tools of 2022

Best Email Marketing Tools

Harikrishna Kundariya

Table of Contents

In this article, we will discuss the 11 best email marketing tools you can look to use to grow your business and engage your customers.

Over these years, one marketing idea has remained constant – email marketing. In fact, it remains at the top of the list of most effective tools for every organization to reach their customers and engage them. The key to success here is that you would have to do it smartly and hence hiring Indian programmers for the same often works wonders!

Here are some of the statistics which prove that email as a marketing channel is here to stay:

  • The global email marketing market reached $7.5 billion in 2020, with an estimate to reach $17.9 billion by the year 2027.
  • Approximately 4 billion users make use of email daily. This number could reach 4.6 billion by 2025.
  • 64% of small businesses make use of email marketing to connect with their customers
  • 35% of marketers send their customers approximately 3-5 emails every week.
  • 4 out of 5 marketers said they would rather not use social media than email marketing.

Email marketing is always trending, and for the same reason, you will find hundreds of email marketing tools in the market. How should you pick the one that works best for you?

11 best email marketing tools

Email marketing can take many forms, and a tools value is defined by how well it fits individual use cases. Below, we’ve given you a brief overview of the 11 best email marketing tools, each offering a different angle for you to consider.

1. Shout

Shout is a privacy-first tool for research and marketing campaigns, where all your data for a campaign is compiled into a single professional report. It’s easy-to-use survey maker allows you to collect feedback from the people that matter most to you or your business, and displays your data in a way that allows you to make better, more informed, decisions.

Fully customize email invitations for your surveys, quizzes, and forms with a drag and drop email builder. All email metrics are included in the same report as your survey results, enabling you to filter responses based on both email and survey data.

You’ll also be able to segment and group your contact lists based on any email or survey data. For example, you could create a contact group which targets your most engaged subscribers (highest open and click rates) or your happiest customers (promoters identified by a Net Promoter Score question).

Compliance and data security are built into all tools and features in the app.

The top two plans include team users as standard, allowing you to collaborate on projects and analyze data with your team.

2. EngageBay

EngageBay is an all-in-one email marketing tool, specifically designed for small business owners. It is a modern, simple email platform that comes integrated with a free CRM, to help you manage all your sales, marketing, and customer service activities in one place.

EngageBay’s prominent features include lead capture and management, contact management, visual deals pipeline, email automation, activity tracking, visual sales reports, website visitor tracking, live chat support, and knowledge base. 

You can integrate the platform with popular business tools like Plivo, DocuSign, LinkedIn, BulkSMS, Zapier, SendGrid, Mailgun, QuickBooks, Twilio, Exotel, Mandrill, Xero, Shopify, and many others.

3. Sendinblue

Sendinblue Email Marketing Tool

Sendinblue is multipurpose marketing software that covers many business communication types, which includes SMS, Email, Chat, Facebook, CRM, and much more. This software is designed to assist businesses of all sizes to get in contact with their customers. It allows you to concentrate on the crucial activities of the business and keep the rest of the activities on autopilot with automated tasks.

Using Sendinblue’s email builder, you can generate professional emails in a jiffy. By using the functionality of Facebook Ads, you can target your old contacts and also draw in new leads.

4. ActiveCampaign

ActiveCampaign Email Marketing Tool

With over 100K customers, ActiveCampaign is one of the most popular email marketing tools. It provides a perfect solution for B2C, B2B, and e-commerce businesses from around the globe. It is one of the most modernistic tools you will find on the list. It uses predictive tools and machine learning which empowers the marketers to work in a smarter way and thus achieve higher ROI. 

The additional advantage is that it is super convenient to use, provides exceptional deliverability rates (more than 99%), has high standards for security and compliance, and integrates with 870+ third-party tools. It comes with a built-in CRM system to control sales, email campaigns, and live chat.

5. Omnisend

Omnisend Email Marketing Tool

Omnisend is another email marketing automation platform that allows you to do a lot of things. Using Omnisend, you can broaden your newsletters plus also boost your sales with automated emails. It comes with pre-built automation that aids in cart abandonment, transactional emails, and welcome series to help you supply streamlined and modernized buyer engagements.

It has a vast template library to help you generate professional, attractive emails without any coding. It also offers excellent reports, analytics, and track sales reports to help you identify winning campaigns.

6. Hubspot

Hubspot Email Marketing Platform

Hubspot is another popular tool that provides a dedicated CRM, landing page creation, online chat, and excellent email marketing features. It has an integrated WordPress plugin which allows you to control email campaigns directly from WordPress. 

The plugin also gives you the ability to use the forms or a chat widget to capture contacts automatically from your CRLM.

7. EmailOctopus

Email Octopus Email Marketing Tool

EmailOctopus provides you with a platform that allows you to do email marketing that is simple, more intuitive, and superior than most competitors. Using the inbuilt editor which is simple drag-and-drop, you can customize the existing templates. The software also has a landing page creator wherein you can build everything that you would require in the lead generation process and multiply your email list. 

Third-party integrations are in a draw card for smart and upcoming brands. Numerous tools which you might be already using, such as Gravity Forms, Shopify, and WordPress effortlessly integrate with EmailOctopus. All these features create an attractive tool for everyone.

8. AutoPilot

Autopilot Email Marketing Tool

Next on the list is software that makes digital marketing simple. Autopilot offers one of the best-designed templates for building email automation sequences. It allows you to focus on creating optimal customer journeys. 

Today, businesses want to do more with email marketing than just send bulk emails and weekly newsletters. Email marketing has to be smart in today’s world. You need to send the right message to the right lead at the right time. You can achieve all this by using Autopilot.

9. Convertkit

Convertkit Email Marketing Tool

Convertkit is a great fit for creators and eCommerce businesses. It has a clean interface with rich features that makes the design create a great experience. Some of its features include email workflows, landing pages, opt-in forms, tagging systems, personalization, automation, data management, list segmentation, etc.

There are also useful integrations with other platforms, such as Stripe, PayPal, Woocommerce, and WordPress. One of its key features is that it allows you to automate your sales funnel. With this, you can send your content to the subscribers directly through customized email marketing campaigns.

10. GetResponse

GetResponse Email Marketing Platform

GetResponse is one of the popular email marketing platforms used by a number of marketers across various industries. The software consists of email templates, email automation, segmentation, and personalization. It also gives users a cool Auto Funnel feature which helps them create a readymade marketing funnel for email marketing campaigns. 

It has everything you would need as a marketing team – from A/B testing to an extensive analytics tool to track the performance of your email campaign undertaken. You can use the software to shoot welcome emails, educational series, foster leads automatically and send follow-up emails.

11. Benchmark

Benchmark Homepage

Benchmark is definitely an intriguing option to consider. If you look to send polished and professional emails without hiring an email designer, you must consider this option. The software ensures that everything gives an excellent user experience and helps you achieve it through its custom templates. 

It is an affordable choice for small businesses that need a beautiful and easy-to-use email tool and marketing automation software. It comes with 1500+ integrations and excellent reporting features that help you improve as a marketing team.

Wrapping up

That’s our pick for the top 11 best email marketing tool for you to get started with. There is no doubt that these tools are key for every business as they help convert leads into customers.

You’ll have to analyze the tool and pick one that is affordable, easy to use, has high deliverability, and has the best reporting and analysis. We are sure the above list will help you narrow down your search.

Guest Author Bio

Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, A Software Development Company. His 10+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

7 Marketing Strategies for Technology Companies

Marketing Strategies for Tech Companies

Li-Anne Mcgregor van Aardt

Table of Contents

Technology companies operate in a space where there are a lot of possibilities. But, with so many choices, many of these companies feel lost. “What’s the right strategy to go for? How can we be sure that we’re heading in the right direction?”.

The right strategy depends on what your company needs and what resources you have. Even the most tech-savvy companies may not know the best marketing strategy for them.

Top marketing strategies for technology companies

Here, we take a look at some different marketing strategies for technology companies.

1. Build a community

The first marketing strategy for technology companies to consider is to build a community. You can build a community around your brand on social media. Every social media channel has space for a community.

For start-ups, a community of ideal customers is a great way to build a brand. Building a brand as a company known for great customer service is indeed the way to succeed with this strategy. This will also help you build a brand for a business audience.

You can do this by responding to all of the questions you receive on social media. You don’t have to give detailed, step-by-step instructions. Instead, respond to the customer’s question and show how you take pride in your job.

Customers are looking for ways to trust that companies are here to serve them, so showing a commitment to service will help you build a brand and a reputation as a trusted company.

Once you’ve built a community, you’ll want to learn as much as you can about them. Specifically, those who have already purchased your product or service.

You can do this by creating a survey to collect all the information you’ll need, which you would then use to build buyer personas. These are an overview of different customer segments, which are your first stop when creating any marketing campaign.

2. Print a booklet & create an irresistible call to action

Number two for our suggested marketing strategies is to create an irresistible call to action. Most technology companies use the sales funnel. And, that includes the call to action.

Why not consider getting some branded collateral designed and manufactured, whereby one of the strategies would be to create a branded booklet, that comprises your company’s branded message, product list, current specials, and so forth. Although we are deep into the digital era, there is something to be said about being able to feel something tangible within the palm of one’s hands.

A branded booklet is something a potential customer can take with them, and refer back to when confirming product specs and pricing. The key to this branded booklet’s success is to make your call to action irresistible. Click here to print a booklet with Helloprint.

Coupled with creating a top-performing CTA, is a chance to create a ProductHunt-like site. When it comes to marketing a technology product, the best thing you can do is share it. If you can share your product, you may be able to generate more sales. That’s why a ProductHunt-like site is so important.

By incorporating this Hunt-like site with a strong CTA, you’re set to get your brand noticed and customers to increase and keep coming in.

3. Create a lead generation strategy with presentation templates

The next strategy is to create a lead generation strategy. When you’re a new technology company, you have to generate leads. Lead generation can take many forms. For example, you can send direct mail, run email campaigns, or create presentations.

You will need a method or system for qualifying leads, as this will help you focus on leads that are easier to convert.

When it comes to creating top-quality presentations, kick-start the whole process by opting for some great presentation templates. The trick is to employ the use of a presentation template that fits your brand style and tone. You will be able to find a great selection of options from this collection of stunning templates. Simply browse the catalog and decide which template works best for you.

The most important lead generation strategy is finding ways to generate leads from your product. You can also generate leads by attending events, and creating digital events.

4. Build a Brand for a Professional Audience

For many tech start-ups, the goal is to build a brand for a professional audience within the business world. This includes companies whose main customers are other businesses.

Some of the quickest ways to do this are through your company’s website and blog. Create a blog that links back to all of your social media profiles and shares relevant content. Spend time on your website; make sure it is clear and concise. Remember that a website doesn’t have to be fancy, but it needs to be functional.

It’s also important to keep an eye on your competitors. This will help you understand what they’re doing that customers are engaging with, which will help you decide on what to do next. You can also decide if you want to try and do something similar, or figure out a new way to stand out among your competitors.

5. Create Content that Customers Want

Readers will be drawn to your brand based on its content. In particular, you want to build your brand around what your ideal customers are searching for and engaging with. Successful technology companies often have an expert status within their industry.

This can be done through an ongoing podcast, article, or video series. This will help you establish your name as an authority within your industry.

This can also be done through events where you speak to larger audiences. This can be done online or in person, but remember to use branded visuals when doing so.

All of the above are great examples of how you can create the content that your customers are looking for, and that will add value to your brand in the long run.

6. Grow Your Company’s Reputation

A great way to grow your company’s reputation is through word-of-mouth marketing. Perhaps one of the more under-rated forms of ensuring quality word-of-mouth marketing would be to do this by ensuring that your team members are always happy and satisfied with their jobs.

This will help your employees build a brand that they can spread among their own networks. This will help to grow your reputation because the general consensus is that happy employees are much better than satisfied customers.

Seeing as though technology companies face unique challenges when it comes to marketing, it’s important to dig a little deeper into the various strategies one can employ, while being mindful of the target goal for each marketing endeavor.

In a saturated market, it’s difficult to stand out. When you’re a tech company, your product is your marketing. It’s up to you to create demand and awareness for your product. With no existing user base, you have to build a community from scratch.

To succeed, you need to test different marketing strategies. Some strategies work better than others. But, if you take your time and test several strategies, you’ll see the results in sales, using your best-fit strategy. Take a read through eight different marketing strategies for technology companies.

7. Use Paid Advertising

The seventh marketing strategy for technology companies is to use paid advertising. Paid advertising is paid by the click and has a set cost per acquisition or impression.

In other words, it’s money you pay to have someone click on an ad. For paid advertising, you can use social media, online publications, trade publications, and of course, the biggest avenue of all: Google. The best place to start is with Google ads. You can also use Facebook ads, Pinterest, and Instagram ads too.

The great thing with these types of Paid Advertising avenues is that you can tailor your ad spend according to the campaigns and target phrases that are relevant to your customer’s search intentions.

Wrapping up

Marketing technology companies can be challenging, but there are strategies that you can use to help your company grow. You just need to find what works best for your company.

Successful marketing efforts are those that create a clear customer journey, which contains specific actions those customers can take to move on to the next step. Even your blog posts and other pieces of content should in someway help leads move through the pipeline.

Technology companies have many challenges when it comes to marketing. And, when you’re a new company it’s especially difficult to stand out.

As you can see, there are many marketing strategies for technology companies. It all depends on what you need to accomplish and what resources you have.

Which one are you going to try out?

Guest Author Bio

Li-Anne Mcgregor van Aardt is a wordsmith who has written everything from editorials, blogs, and press releases, to poetry and rap songs, to a South African travel book, which she magically knocked out in 24 hours. Expect deep hues and careening colors of various vibrancy when traipsing her cascade of words.

How Affiliate Email Marketing Can Increase Your Income

How Affiliate Email Marketing Can Increase Your Income

Domingo Karsten

Table of Contents

Affiliate email marketing is the practice of promoting affiliate links to a targeted audience with compelling email content. However, you don’t want to start affiliate email marketing with a completely fresh email list, you’ll first want to engage your audience and build trust over time for these types of campaigns to be successful.

Read on for tips on how affiliate email marketing can increase income for your business.

First off, what is affiliate marketing?

An affiliate is a person or company that has an agreement with a merchant to refer customers to their business. The merchant then gives them a percentage of affiliate sales they make on affiliate products.

An affiliate income refers to a commission earned by referring customers to other businesses. 

Affiliate marketers are paid commission in three ways, namely:

  • Pay per click
  • Pay per sale
  • Pay per action. 

Affiliate marketing is performance-focused marketing. A business pays the affiliate marketers for every user or customer that used their affiliate marketing efforts through affiliate networks. 

Some of the benefits of affiliate marketing include a chance to earn passive income means you can make money while you sleep, the ability to work remotely with an internet connection, and affiliate marketing strategies have a low risk of failure since you only work on commission and do not invest in inventory.

What is email marketing?

Email marketing is a form of digital marketing and advertising. In email marketing, businesses send commercial emails via email services targeted at individuals who have opted to receive relevant content. 

Most email campaigns typically advertise products or services to entice consumers into buying them. 

Some of the essential aspects of email marketing include:

  • A call to action – You want your readers to know what you ask them to do by visiting your website.
  • Contact management and segmentation – You can also break up your list into smaller segments that will receive different emails based on their individual preferences.
  • Personalization – The more you know about your customers, the better you can personalize your email list messages.
  • Great copywriting and content – Email marketing campaigns grant your readers direct access to act on the message you send. 
  • An effective subject line – The subject line is one of your most important tools because it’s what will get your email opened and read.

Email marketing efforts offer many advantages over other forms of online marketing, including that  it’s cost-efficient, email marketing channels provide a more targeted audience, you can track email activity (including click-through rates), and it allows you to communicate with customers more personally.

Take a look at our complete email marketing guide for more information how you can grow your business and increase profits.

15 Tips for how to use affiliate email marketing to increase your affiliate income

An email list can be one of the most powerful tools in an affiliate product marketer’s arsenal. Here are tips for using email marketing to boost your affiliate sales and income.

1. Use the best email marketing tool for the job

If you’re going to use email marketing to boost your affiliate income, do it right. Use a suitable tool for email marketing. One with excellent features such as drip campaigns, personalization, , an analytics dashboard and specific email marketing services for affiliates. 

You will be able to send out newsletters and build your lists. With a reliable email provider, you’ll also have access to many information from other marketers.

2. Build an organic email list

Building your email list organically is key to your strategy as then you know you are targeting those who are actually interested in what you have to offer. You need to generate leads through people signing up and subscribing to your email list.

If you have to do this and you opt for cold outreach then you risk alienating consumers and ending up being marked as spam.

If you’re struggling too build your audience, take a look at this lead of lead magnets to help you grow your email list.

3. Segment email lists to track referrals

Segmentation will allow you to focus on sending out more emails to people who are more likely to convert into paying customers.

For example, you could create a segment based on contacts who open or click above 80% of the time. Targeting your most engaged contacts will ensure a higher conversion rate for your affiliate email marketing campaigns.

With Shout, it’s simple to segment your contacts based on email metrics, contact information, and even survey data.

4. Write relevant content

Some affiliates have built up a huge subscriber base and generate significant revenue from regularly sending follow-up emails to their subscribers. The key here is get to know your audience and then to offer valuable content through your affiliate dashboard and give your subscribers something useful. 

Your subscribers signed up for your email list because they want information from you. Therefore, your affiliate email marketing campaigns should provide value first and promote affiliate links second. This is the only way to truly build trust with your audience and increase conversion in the future.

5. Keep your affiliate marketing goal in mind when crafting an email

Make sure to keep your end goal in mind when drafting your emails. Are you trying to get a user to subscribe, purchase something, or make a return visit? 

Once you know your goal for each email, keep it in mind when writing a copy. Every email should include a link back to your site so readers can accomplish that action and then convert into paying customers. 

6. Do not hard sell or spam

Hard sell means directly pressuring your prospects to buy your product or service with coercive tactics. Emails should not be vehicles for blatant salesmanship. Instead, they should give valuable information in exchange for your audience’s fair amount of trust and goodwill. 

Spamming people is also a bad form. You don’t want to fill someone’s inbox with unwanted emails just because you can.

7. Use the right type of emails

People are more likely to open an email and click on links in emails sent from companies they trust and recognize. Some of the most common types of emails include:

  • Welcome emails – used to welcome new subscribers to your list.
  • Sales/promotional emails – used to promote your favorite products or services.
  • Relationship-building emails – are used to build a rapport with your subscribers. 
  • Educational emails – are used to educate your subscribers about a particular topic and provide them with information.

You must utilize the affiliate marketing emails relevant to your niche and situation to boost your affiliate commission. Whichever type of email you choose, always make sure that you personalize it as much as possible. Personalized emails have a higher chance of being opened.

8. Automate your promotional email sequence

Most people do affiliate email marketing manually, so you have to spend time drafting and sending content emails. Instead of doing that, consider automating your promotional emails. 

Doing so will help you promote your content more efficiently and allow you to earn more and scale as needed. Many tools are available for automation, so be sure to utilize them.

9. Naturally include multiple affiliate links

It’s tempting to include just one or two affiliate links but have at least five in every post you write. The more you naturally include affiliate links, especially ones that point to high commission products and categories, will help boost your affiliate income. Ensure that these links are relevant to your readers and offer value.

This applies to when you’re directing contacts to a landing page or blog post that, you don’t want to fill your email content with a bunch of links. This will appear spammy to contacts and email senders.

Creating content outside of emails allows you to share it across other platforms, such as social media.

10. Cover the entire buyer journey

As an affiliate marketer, you’re trying to help guide potential customers through every stage of their decision-making process. e sure that your emails cover their entire journey as a customer and includes everything a buyer needs to make a purchase.

When making a purchase there are three stages a buyer goes through; awareness, consideration and decision.

In the awareness stage they have recognized their need, in the consideration stage they are weighing up their options and in the decision stage they’ll make their purchase. Your emails need to contain enough information and persuasion to get them to the last stage.

11. Utilize any affiliate email marketing assets you have

If you have an established email list from another business or site, utilize it to promote your affiliate offers. You can set up a campaign in any tool that you want to send out emails regularly to all of your subscribers. 

It could be a signup form for an opt-in mailing list or free eBooks or whitepapers that you used to distribute. You can refer to these assets for ideas on what to write about next which will help boost your affiliate income.

12. Highlight the product featured

To boost your passive income, try to highlight your favorite products in each email you send. Doing so will make it easier for readers to click through and purchase items that interest them. 

Make sure that you aren’t spammy with these emails. Use an opt-in form to collect names and email addresses to build a list of interested contacts.

13. Add a coupon or discount

Offer a discount on your product to people who sign up for your email list. Discounts will incentivize them to sign up, giving you an easy way to build relationships with customers in your niche. 

You will make more money than you could have by selling just one product at a total price. Just keep track of how many sales each campaign generates, so you know which ones are worth repeating.

14. Monitor your affiliate related insights & trends

One key to successful affiliate marketing is to have a good understanding of your customers. 

But, there are also third-party sales insights to get a better idea of what kind of offers might work best for your audience. It’s essential to keep an eye on these metrics, as they can help you make decisions that will boost your income. 

Another thing to consider is any trends that come about. You need to ensure that you are ahead of the game so that your emails and your affiliate links get noticed over and above any one else.

15. Create a sense of urgency and need for action

You can do this by placing a countdown timer, an event countdown, or even an event registration form in your email.

You can also insert specific deadlines into your emails that trigger subscribers to take some action you have set up. Such affiliate efforts will increase conversion rates, open rates, and click-through rates.

Wrapping up

While it may seem like a lot to juggle, email marketing can work wonders for your business and for your affiliate marketing strategy. And when you consider that there are a number of email marketing tools available to automate this process, it really is a no brainer.

Combining the two will ultimately lead to an increase in sales numbers.

By optimizing your subject lines and including calls-to-action, you’ll be able to get your subscribers clicking through on their favorite emails in no time. More subscribers will lead to more clicks on your expertly placed links, leading to more sales, which will lead to more affiliate income.

10 Digital Marketing Strategies for Small Business

Digital Marketing Strategies For Small Business

Dan Martin

Table of Contents

Digital marketing strategies for small business are much the same as they are for any business, but where more weight is placed on time and financial resources. So, we’ve compiled a list of ten strategies to help you grow your customer base with minimal investment.

Digital marketing strategies for small business

The growing presence of brands online has changed how they function and engage with clients. Where technology is used to integrate branding and advertising into everyday professional, personal, and entertainment activities.

Communication is the first strategy for implementing a strong marketing plan. Fortunately, there is cloud software in the market to help you in planning your projects.

When your whole team is on board, you’ll need to decide on the kind of strategy you’d like to use. Do you want to invest in video? After deciding on the direction you’ll take, it’s time to set the budget for your marketing.

Digital marketing is a buzzword in business. It’s something that we’ve heard about so many times and we will continue to do so. Marketers in both profit and nonprofit organizations have also realized its importance.

The success of digital marketing comes after a careful analysis of your strategies. And accomplishing that isn’t as easy as it sounds. In this article, we present you with strategies that you need to incorporate into your business.

1. Search engine optimization (SEO)

SEO is one of the most efficient methods for driving organic traffic to your website. For small business SEO, there are three types of SEO to consider: on-page SEO, technical SEO, and local SEO.

On-page SEO concerns optimizing each of your web pages to rank higher on search engines. It entails performing keyword research to identify those that fit the context of your page, then optimizing your content to target those keywords.

Technical SEO is the practice of optimizing your website and servers to ensure search engine spiders can crawl and index your pages without any friction. Some examples of this would be:

Increasing site speed

Ensuring all pages are mobile-friendly

  • Use SSL (HTTPS).
  • Create an XML sitemap.
  • Add structured data markup (schema) to pages.
  • Set canonical links for content.
  • Ensure there are no duplicate content issues.

Local SEO is a strategy that helps local businesses rank well for searches contextual to their geographic location. For example, if you’re a business operating in New York, local SEO would help you rank higher in searches than your competitor in New Jersey.

The advantage of SEO is that it’s highly scalable. You might start with a few pages targeting specific keywords, but once you’ve laid the foundation, your content (and therefore the number of prospects you reach) can expand exponentially.

It’s really important that you track the performance of your SEO activities. You can use something Google Analytics to monitor incoming traffic, but a tool like SEMRush will help you track your positions for individual keywords.

2. Content marketing

Content marketing is a strategy for attracting and engaging your audience by creating content they’re interested in. This can include:

  • Articles
  • Whitepapers
  • Ebooks
  • Videos
  • Podcasts
  • Infographics

There are a few things you can achieve with content marketing, so we’ll start with the most obvious.

When your content is optimized for search engines, blogging is a fantastic digital marketing strategy for generating organic traffic. If you consistently create informative content for readers, search engines will identify your website as a legitimate source of information.

It also helps in establishing your credibility as a thought leader for your readers. So, if they have related questions in the future they’re more likely to return to your content before going to competitors.

Starting a blog isn’t a complex process, it’s never been easier to build a website and start publishing content. As we stated above, consistency is key, so you should publish blog posts at least once a week will help you improve your site’s visibility online.

Beyond driving traffic, you can also utilize content to help leads make purchasing decisions. For example, you could write an article on why your product or service is a better fit for leads than your competitors.

Once you start blogging, include a call-to-action for visitors to subscribe to your email list. This gives you a way to continue engaging leads with content and promotions.

3. Link building

Link building is the practice of obtaining links to your domain from other websites. This is one of the key factors that SERPs (search engines) use to identify whether or not your domain is an authority.

The more high-quality links you can collect, the better your domain score will become. But you will want to avoid links from low quality or spammy websites that have lower domain scores.

You can use tools like ahrefs to check the score of any domain, which will help you identify whether or not you want to request a backlink.

Of course, not everyone will just offer up a backlink to your content out of the good of their heart. Don’t get us wrong, it’s absolutely worth asking, but you’ll want to think of something you can offer in return. Some examples of this would be:

  • Backlink trade (you link to them if they link to you).
  • Write a guest post for their blog (and include a link to your content).
  • Create a Top 10 in the industry article (request a backlink from all those you intend to include).

If you’re focussing on local SEO tactics, your priority should be to obtain links from other (non-competitive) local businesses in your area.

When digital marketing for nonprofits, you may find that you have access to a lot more goodwill, so link building can be a little easier. Brands can benefit from associating themselves with you, and local (or even national) news organizations always need to produce content (for which you’d be a great fit).

4. Social media marketing

Social media marketing is an excellent example of one of the more cost-effective digital marketing strategies for small businesses. They give you access to audiences you may not have been able to reach otherwise and offer an avenue for businesses to market their brands.

The big three social media platforms for brands have always been Twitter, Facebook, and LinkedIn. But you may also find value in more multi-media focussed platforms like TikTok, Pinterest, and Snapchat.

Here is how you can use social media platforms in your marketing campaigns:

  • Boosting brand awareness.
  • Recruitment of employees.
  • Recognizing your team for their efforts.
  • Sharing needful information about your business.
  • Engage with your audiences on topics they’re interested in.
  • Provide customer support.
  • Finding new prospects via keywords and hashtag searches.

It’s important to ensure social media posts are consistent with your brand messaging and targeted at your audiences. To make it easier, it’s best to have someone dedicated to this role such as a social media manager.

Social media marketing is aimed at personifying your brand. Thus, someone must be available to answer questions. They should be able to interact with users in your comment section.

5. Email marketing

Email marketing is still one of the most efficient digital marketing strategies for small businesses. The average email open rate for 2022 is 21.5%, which is 3.5% higher than it was in 2020 at 18%.

But what does it consist of?

Email marketing is essentially a strategy for engaging your readers (which can be customers, subscribers, or even employees). Each campaign will have its own goal, and the content you create should be focused on convincing readers to take actions that help you reach that goal.

For example, if you’re trying to increase conversions you may want to send a promotional code or discount to your subscribers.

Something that a lot of marketers struggle with is building an email list in the first place. We’d recommend using lead magnets to attract new subscribers, as it’s always best to offer something to people in return for a subscription (after all, they are giving you their personal data).

The most important aspects of email marketing are engagement and consistency. Everything from your email subject line to the content itself has to provide value or be of some interest to your readers.

You’ll also need to set KPIs and track the performance of email metrics to identify what’s working well and what needs improvement.

If you need a more thorough overview and some tips on getting started, head over to our email marketing guide for more information.

6. Video marketing

Whether they’re consuming content for work or fun, know that people love video content. Video marketing is a sure way of garnering interest and support from multiple audiences in a much more engaging format.

You can engage audiences with both long-form and short-form video content, but you must ensure that you keep content tight and relevant to the topic.

Here are four reasons that video marketing is one of the best digital marketing strategies for small businesses:

  • Personal. It inspires emotions and empathy. And you can’t get that from other forms of marketing.
  • Educational. Video will help you to educate your audience about your products.
  • Visual. People process video content faster then written content.
  • Memorable. People remember video content for a longer time.
  • Sharable. People are more likely to interact with and share videos over written content.
  • Searchable. Videos have dedicated search engines on YouTube and Vimeo (and others).

The downside is that video content can take more time to create, as you’ll need to consider the visual elements, scripting, editing, and promotion.

You may also need to invest in software that allows you to create videos easily, meaning video marketing may not be as cost-effective as other digital marketing strategies on the list.

7. Advertising on streaming platforms

YouTube is the second most used search engine on the web, which means that exposure via video marketing is becoming more important than ever. However, it’s not your only option when it comes to increasing brand awareness on these platforms.

You could consider advertising on YouTube, where ads are placed on video content being shared on the platform. But you also have the option of partnering with YouTube creators themselves, many of whom are actively seeking sponsorship from brands.

Of course, YouTube makes up only a fraction of online streaming activity. You can also consider other platforms like Apple TV, Netflix, and Amazon are in the comfort of people’s homes.

These would likely need a much higher rate of investment, so may not be suitable for small businesses, but it’s worth keeping in your back pocket.

If you do choose to invest in this, make sure you research the demographics of viewers first. It will help you to choose the right platform for your target audience.

8. Pay per click ads (PPC)

Pay-per-click (PPC) ads are a marketing strategy where businesses are charged each time the advert is clicked. This is essentially the inverse of SEO, where you pick a keyword to target but you pay for visits to your site instead of encouraging organic traffic.

If you have the budget and the keywords are relatively low competition, then you may well benefit from PPC as your ad is placed above all others.

For example, if you used Google Adwords for a PPC campaign, your ad would appear above all other links in a Google search.

This can be one of the more expensive digital marketing strategies for small businesses, so you will need to set a budget and carefully plan your goals.

9. Online surveys

Digital marketing is as much about retaining customers as it is finding new ones, which is why it’s odd that online surveys are often overlooked as a strategy.

Customers want to feel heard, and giving them the opportunity to be heard will go a long way in building relationships with them.

Small business owners can use surveys to collect valuable feedback from customers to identify what they’re doing right and where they need to improve. This will help you improve your business in the long term.

You can also send surveys via an email campaign to find out why potential customers just aren’t taking that next step. With that sort of information in your hands, you can action changes that impact your sales immediately.

But you can think bigger even than this. Market research surveys allow you to learn more about your customers, including their:

  • Likes
  • Dislikes
  • Demographic information
  • Geography
  • Interests
  • Hobbies
  • Jobs

Using this information, you can build customer profiles that illustrate who your target audiences are. Taking this data-driven approach to marketing makes finding and building relationships with prospects more effective and efficient.

Which is why we think online surveys one of the most useful digital marketing strategies for small businesses.

10. Quizzes

Another underutilized tool for digital marketers is online quizzes. These offer a level of interaction that you don’t tend to see with other strategies.

Think about it this way, your marketing efforts are about more than increasing sales (although that’s obviously important). They’re also about engaging your audience and making your brand seem relatable and personable.

These quizzes don’t have to be brand specific, they can target TV shows, hobbies, or anything your audience may be interested in to illustrate common ground between you and them.

Lead capture quizzes are also a fantastic way of growing your email lists, which gives you the opportunity to engage these potential customers further. Personality quizzes are particularly good examples of this, as everyone wants to learn a little more about themselves.

They’re also just a fun way to keep your customer base entertained. Not everything you do has to be a hard sell all the time.

Wrapping up on digital marketing strategies for small businesses

So, that’s our top 10 digital marketing strategies for small businesses. If you’re feeling overwhelmed by everything on this list, it’s absolutely fine to start with one thing at a time.

SEO is the obvious place to start, it’s free and there’s tons of information available online to help you along the way. Building a presence on social media is also a must, as it increases awareness and provides a space to share all your amazing content.

Then you’ll want to think about building an email list, you can use many of the strategies described here to help you do this (e.g. lead quizzes and other lead magnets).

You can worry about paid advertising once you start to see positive progress with the strategies you can undertake for free. That way your return on investment (ROI) will increase, so you can allocate financial resources to improving products and services and growing your company.

If you have plenty of funds for a marketing budget, but not the time to implement these marketing strategies, you could always consider hiring an agency to do this work for you.

We’ve loved diving into this topic with you, please do get in touch if you’d like something added to this list.

Why You Should Conduct Employee Satisfaction Surveys

Why You Should Conduct Employee Satisfaction Surveys


Table of Contents

Employee satisfaction surveys are crucial to the success of a company. It’s said that happy and satisfied employees work better with their teams, are more productive, and are more likely to stay with their companies for a longer period of time.

To understand how your employees are doing and if they have any concerns, conducting an employee satisfaction survey can be helpful.

Companies typically conduct customer satisfaction surveys but often neglect doing the same for their employees. As we previously mentioned in our blog, customers are the lifeline of your business and their experiences with you can contribute to your future success.

Similarly, your employees are also as important to your company, and knowing what they think is important to your continued success.

4 Reasons to conduct employee satisfaction surveys

If you need more information on why you should conduct an employee satisfaction survey, continue reading below.

1. Build an understanding of your employees

Employee satisfaction surveys are one way for you to understand what your employees are feeling. This survey can track their sentiments over time so that you can make sure you’re addressing their needs.

Moreover, this can help you understand if your employees need extra help, new resources, or if any changes in the company are not as favorable for them.

2. Improve your employees’ well-being

You should also consider your employees’ well-being. If employees are struggling with something personal or work-related, it should be your priority to assist in any way you can. Leaders can promote a culture of well-being if they can consider their employees’ physical and mental health.

For example, more employees are now favoring the hybrid work setup but most companies are insisting they come back to a normal work setup.

However, this can have a negative impact on how they’ve become accustomed to working. An employee satisfaction survey can easily highlight this and inform your strategy going forward.

3. Give your employees a voice

Some employees are used to being seen and not heard. This propagates a culture of employees keeping quiet on topics you need their input.

An employee satisfaction survey will provide a way for them to share their thoughts. This will let them know that you are listening to them and value their opinion.

For this, you might also consider an anonymous survey so that your employees can feel comfortable answering your questions.

4. Boost employee engagement

Conducting regular employee satisfaction surveys allows you to get your employees’ insights and opinions on company matters. With this, you can make improvements and changes to the workplace for your employees’ benefit.

This will help them feel valued, as they see that you’re considering their perspective when making company decisions. Which will go a long way in boosting employee morale and engagement.

This in turn engages employees that are more productive and are happier with their jobs. It will also help them feel more satisfied with your company, therefore, lowering employee turnover rates.

KwikSurveys Survey Making Tool

Conduct Employee Satisfaction Surveys

Whilst we get ready to launch Shout, you can start creating surveys on KwikSurveys. All our tools are privacy-first, ensuring your employee data is stored safely.

How to measure employee satisfaction

The easiest way to collect feedback on employee satisfaction (eSAT) is to use an online survey tool. This way, you’ll have access to a range of interactive question types to keep employees engaged and collect the data you need.

We’d recommend that your survey responses are collected anonymously, this will encourage employees to provide honest feedback.

When it comes to employee satisfaction survey questions, you’ll need to consider the different aspects of their job, work environment, and company culture.

For example, one of the most common factors to ask about is whether employees feel that have a good work-life balance. Questions such as this can gift huge amounts of insight to managers and human resources. Enabling them to action positive changes in the workplace.

Employee satisfaction questions

Here are some other examples of employee satisfaction survey questions:

  • Are your goals clearly defined by your manager?
  • Are you happy with the level of internal communication?
  • What changes would impact your role in a positive way?
  • Do you have access to all the resources you need to perform your role?

You’ll likely be asking a lot of closed-ended questions that require employees to agree or disagree with statements, for which you can use matrix (Likert scale) or multiple-choice question types.

But it’s essential that you collect open feedback as well. This will give you insight into why employees feel a certain way and will help you inform change.

Employee Net Promoter Score

Another method for measuring job satisfaction is to ask an Employee Net Promoter Score question (eNPS). This is similar to the standard NPS question, in that it asks a single question to gauge loyalty based on experiences. Although, you’d reframe the language to target employees instead of customers.

Here’s the eNPS question:

On a scale of 0 to 10, how likely are you to recommend [Company] as a place to work?

Asking this gives you a birdseye view of how your employees feel about working at your company. But again, don’t just stop there, you should follow up with two or three open-ended questions to find out why they gave that rating and what improvements they can suggest.

Wrapping up

We’ve covered for reason for conducting employee satisfaction surveys and how to go about doing so. Hopefully you’re convinced that these could help you turn your company’s work environment into something employees are happy to be a part of.

If there are any other reasons for conducting these surveys you can think of, get in touch and let us know!

We’d also love to know what has worked well for you in the past, so we can share that with others looking for the same success.

If you’re hooked on improving your business with feedback, why not consider creating a customer satisfaction survey?

How to Ensure You are GDPR Compliant

How To Be GDPR Compliant

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GDPR compliance is not an option. It’s something that all businesses need to take incredibly seriously, putting in strategies and processes to ensure that they are 100 percent compliant. 

There are a lot of high-profile businesses that have been fined for non-compliance with GDPR. Amazon received a whopping fine of $847 million! Google has also been fined $56.6 million, H&M received a fine of $41 million, and WhatsApp has been fined $255 million!

Most businesses would not be able to come back from fines so significant. That is without even mentioning the reputational damage you will suffer if you are found to be in breach of GDPR. With that being said, it is imperative to comply with the privacy laws that are in place, and in this guide, we are going to reveal some steps to take to ensure compliance. 

What is GDPR?

GDPR is the EU General Data Protection Regulation. It is one of the most significant pieces of legislation in place regarding privacy law. It made it obligatory for businesses to make considerable amendments to their privacy practices and data protection efforts or they would face monumental fines. Read this GDPR guide for more information.

This law came into full effect in 2018. Although it is a European law, it impacts the entire world, as any business that has customers in the European Union must adhere to the rules that have been implemented.

The GDPR establishes the following:

  • Significant penalties for non-compliance
  • Mandatory breach reporting
  • Increased duty for protecting data
  • Enhanced personal privacy rights
KwikSurveys Survey Making Tool

GDPR Compliant Survey Software

Whilst we get ready to launch Shout, you can get started creating surveys over on KwikSurveys. All our tools are privacy-first, ensuring your customer data is stored safely.

The importance of the GDPR

GDPR requires the protection of European data subject’s rights and it also provides clarification regarding what businesses need to do to safeguard these rights when processing the personal data of EU citizens.

All organizations and businesses that deal with data relating to citizens in the EU need to comply with GDPR, whether that is one customer or one million.

The data that the GDPR concerns are personally identifiable information (PII), which can include:

  • Full names
  • Email addresses
  • Addresses
  • Medical records
  • Identification (e.g. driver’s licenses and passports)

However, knowing where to begin can be difficult, which is why we have put this post together. If you’re still struggling by the end of it, you may want to consider hiring a GDPR consultant who will be able to evaluate your current efforts and put a plan in place to ensure you operate in a compliant manner.

Steps to becoming GDPR compliant

Now that you have an understanding of what GDPR is and why you need to follow it, let’s take a look at some of the steps your business should take to make sure that you are compliant:

Make all of your employees aware of GDPR and the implications of it

There is only one place to begin, and this is by making sure that your employees know about GDPR and how it pertains to their role within your business. 

A lot of cyber attacks happen due to employee errors, known as insider attacks. This is because workers have not received sufficient training on data concerns and how to protect personal information properly.

This is why you are urged to begin by raising awareness across your business. Decisionmakers and key personnel within your company need to know about GDPR and its impact.

After all, the GDPR says that workers must receive frequently information security staff awareness training, so this is something you will need to provide. This training is imperative in terms of making sure staff members have the required knowledge about company policies, legal requirements, and regulations that apply to their daily operations.

Businesses also need to prove that employees have read GDPR policies and that they fully understand them. If you are able to provide this evidence, it is going to put you in a much stronger position if something happens and you need to prove that your company takes privacy seriously and has put the required steps in place to reduce the risks of a breach.

We know that there are a lot of business owners that skip this because they feel that it is an unnecessary expense. However, investing in security training now can save you a lot of money in the future.

If you are a larger business, you may also be required to appoint a data protection officer to act as the representative for matters relating to the GDPR.

Conduct frequent risk assessments and audits

It is specified in the GDPR that businesses need to carry out frequent audits of any activities involving data processing and that they must adhere to a number of data protection principles that will assist them in terms of safeguarding data. 

As a business, you will need to determine all of the following:

  • What data are you gathering?
  • Where are you sourcing this data?
  • Why are you collecting this data?
  • How are you processing this data?
  • How long are you holding onto data? 
  • Where are you transferring data to?
  • Is all of the data you are holding required?
  • Who has access to data?

These are referred to as data protection impact assessments and must take place any time you put in place or change a process that collects personal data.

To stop data breaches from happening, businesses need to minimize access to sensitive data and lower the number of places where they physically store data. 

By carrying out audits on a frequent basis, businesses can make sure that an appropriate framework is established so that customers’ data is kept secure and risks are mitigated. 

Defend all points of access

To achieve complete GDPR compliance, businesses need to make sure that every endpoint is protected. Sadly, a large number of data breaches that have happened could have been prevented if systems were patched properly. 

New vulnerabilities are discovered on a continual basis. If patches are not applied, hackers are going to break into the network by exploiting these vulnerabilities. 

To demonstrate that you are compliant with the regulations that are in place, you need to show that you have taken all of the steps that are required to secure your systems. 

Auditors may need reports of what patches were applied and when they were applied, so it is critical that you have the right systems in place so you can document the patches that have been issued accurately. Patches are critical in making sure your machines are stable, up to date, and safe from threats such as malware.

Put together an incident response plan

In addition to the points that we have discussed so far, it is imperative to put together an incident response plan to help guide your staff members.

As per the GDPR, all businesses need to disclose any personal data breaches to the relevant supervisory authority within 72 hours of the breach being detected. To efficiently and effectively comply with this, businesses must put together a plan that gives them the ability to respond to incidents in a quick, coordinated, and organized manner.

The plan needs to make it clear what steps must be taken. It should make sure that defined roles and responsibilities are applied to certain people within your business as well. This will ensure that you can manage the situation effectively and make the right decisions. 

Putting together an incident response plan is going to inform and educate staff members, enhance stakeholder confidence, improve customer confidence, and improve organizational structures. It will also help in terms of lowering the possible financial impact after a major data breach.

Implement a policy management system

Last but not least, another critical step when it comes to complying with GDPR is putting together a successful policy management system.

Compliance can prove to be an impossible task if you simply use current communication methods, such as corporate intranet and email. Nevertheless, if you implement policy management software, you can streamline internal processes, as well as successfully target areas that present the biggest data security risk and showcase legislative compliance. 

A policy management solution will give your business a centralized and easy-to-use solution that will help you in terms of the creation, storage, and distribution of critical policy documents.

A successful policy management system will have a consistent method for policy creation, adding structure to the procedures in place at your business and making compliance easier to track.

Wrapping up how to ensure you are GDPR compliant

So there you have it: everything you ended to know about GDPR and how to make sure you are compliant with this privacy legislation. This article is not intended to offer legal advice, we recommend that you consult a GDPR expert for how it may impact your own business or data processing activities.

You only need to turn on the news today to find out about the latest data breach. It seems that there is a significant one every day! The last thing you want is your customers to suffer because you have not protected their data effectively. 

At the same time, all businesses have to respect consumer rights in terms of how a person’s data is used and what data we hold on individuals. GDPR is simply not an option. It is a necessity. So, if you have not implemented stringent data and privacy protection processes at your business, now is the time to do so. 

Most Effective Marketing Questions You Should Ask in Surveys

Effective Marketing Questions In Surveys


Table of Contents

The market research industry in the UK is continuing to grow despite a slight slowdown due to the pandemic. As figures from Research Live have found, more than half of the companies involved in the area grew in the past year.

It shows just how key of an industry it is to grow through what has been an unstable time for businesses right across the country and the world.

Companies all turn to organisations that specialise in market research to gain knowledge for many reasons. It could be to keep up with current trends, find a target market, maintain a competitive edge over competitors, or better understand your customers’ needs.

Therefore, if you’re considering conducting a marketing survey to gather information about your business, you need to ensure its effectiveness. The only way to achieve this is by asking the right marketing questions.

But, how do you go about do this?

Have a clear strategy

This is the fundamental part of any survey; you need to ask yourself one critical question before you start. What do you want to achieve from the survey?

It’s worth pondering the principles of marketing multiple choice questions and answers before you start writing questions. Understanding how customers interact with certain types of questions is essential to writing effective marketing questions.

If you don’t have a marketing strategy, why are you even spending time going out into the world for your research?

Therefore, with a plan to refer to, elements of your questioning will already be dictated. For instance, if you aim to improve your product, then a simple question for customers is how well the product suits their needs.

The responses could provide vital information into potential development opportunities in the future.

KwikSurveys Survey Making Tool

Ask the right marketing questions

Whilst we get ready to launch Shout, you can get started creating surveys over on KwikSurveys. All our tools are privacy-first, ensuring your customer data is stored safely.

Build relationships

It’s essential to consider the psychological characteristics of your customer base. If you ask questions that involve feelings and attitudes towards your business or products, you can understand more about what they want from you.

In the book ‘This is Marketing’ by Seth Godin, he states one of the basic principles of marketing is building a relationship with your customers.

So, phrase your questions in an emotional manner, such as; which of the following is important to you? Or, what interests you?

By doing so, you can understand more about the customer and cater to their needs. Plus, they get a sense of you caring for their needs, which earns their trust and increases customer retention.

Target audiences with marketing questions

You should also consider the target audience for your marketing questions. Sending out blanket surveys to all your customers very rarely produces useful data, and may alienate people from responding to future surveys.

Respondents have to be motivated to provide feedback and the best way to do this is to send a survey at certain milestones or touchpoints. For example, you’d send a product feedback survey after a customer has made a purchase.

If you want to cast a wider net, a great way to find survey participants is to create interesting content to attract them, then ask for feedback related to the topic. For example, a killer blog post or personality quiz.

Address pain points

To improve customer experience, getting the answers to questions that you might not want the answer to is beneficial, despite being painful to read.

Don’t be afraid to ask what bothers or frustrates them about your product or service? How can you better meet their needs? It can be prudent to ask such marketing questions even if you haven’t experienced an awkward or challenging moment; remember you’re learning about your customers.

Generally, there are four types of pain points you should aim to address in customer surveys; productivity, processes, financial, and support.

There are many other things you can do to keep your customers happy, but asking them directly eliminates any guesswork.

Conclusion: Writing effective marketing questions

Regardless of whether you’re collecting feedback from existing or potential customers, asking the right marketing questions is essential to getting quality data.

Overall, a well-planned survey built around your overall marketing plan can help with your company growth and constant improvement.

Surveys can inform your strategies as we advance, build relationships and trust, help you avoid pitfalls, and hopefully ensure your business continues to thrive no matter what obstacles lie ahead.

With Shout, you can run long term surveys to collect data over time and continue to improve your understanding of your audience. Knowing your audience as well as you know yourself is the only way to create effective digital marketing campaigns and increase your return on investment.

How to Create a 30-60-90 Day Plan for Starting a New Job

How to Create a 30-60-90 Day Plan

Table of Contents

You have been hired, now what? Many people feel lost when they first start a new job and this 30-60-90 day plan can help to alleviate some anxiety.

In many cases, it can be difficult to adapt to a brand new environment and culture where you work as well as meeting all of your new co-workers. In order to ensure that they made the right hiring decision for their company, employers will want to see that you can successfully integrate yourself into your new company in 30, 60, and 90 days.

What is a 30-60-90 day plan?

A 30-60-90 day plan will set out specific milestones for you within 30 (1 month), 60 (2 months), and 90 (3 months) days of starting at your job that will help to ensure that you feel comfortable in your new position, and your managers have faith you can perform well in your role.

When to make a 30-60-90 day plan?

Before you accept a new role, ask your employer what milestones they expect you to meet 30, 60, and 90 days after starting. Once you have the plan in place, be sure to check in with your manager 30 days after starting so that they can assess how well you are performing.

30, 60, and 90-day milestones should be manageable, so don’t expect yourself to have completely conquered it by the 30-day check-in. It is better to have a plan that is flexible and can adapt as you go.

Benefits of creating a 30-60-90 day plan

Many employees are thrown into a new role with no direction on what is expected. 30-60-90 day plans set out specific goals and objectives that the company expects from an employee within 30, 60, and 90 days, so there will be less ambiguity in your role.

It helps ease the transition and allows you to be more productive in the earlier stages of your new job.

Once you know what is expected of you 30, 60, and 90 days after starting your new role it will be easier for you to ease into the position. 30-60-90 day plans also allow for flexibility if 30 days come along and it’s just not feeling right or there are some challenges that weren’t foreseen.

Scope of a 30-60-90 day plan

Before you start writing a 30 60 90 day plan, you’ll want to think about the overarching elements that it’ll be composed of.

  • Determine your top priorities
  • Create a list of SMART goals
  • Identify what metrics you’ll use to track your success

Top priorities

These are the broader aims of your plan, things such as:

  • What tools you’ll need to learn in order to perform your role
  • Who you’ll be in direct communication with on a day-to-day basis
  • Internal processes
  • Answers to common questions

It’s essential to identify these priorities in order to make the goals you set achievable.

SMART goals

SMART is a tool for planning achievable goals, it stands for Specific, Measurable, Achievable, Relevant, and Time-bound. 


Your goals should have a clear and specific focus in order for them to feel achievable. Nothing kills productivity like a problem that feels too big to solve, which is why you should avoid goals that are too general. 

For example, a goal to increase sales is too general. There are hundreds of ways businesses can increase sales, and not all of those will be relevant to your role.

A more specific goal would be to implement Abandoned Cart Emails that retarget leads who have already shown an interest in purchasing.

To narrow down your goal, ask yourself these questions:

  • What do I want to accomplish?
  • Why is this goal important?
  • Who is involved?
  • Where is it located?
  • Which resources or limits are involved?


It’s essential that you have a way of tracking your goals and measuring their success. This is how you demonstrate how effective your process is and gives an indication of when you have achieved your goal.

If we use the example from above, “increasing sales” is obviously not a measurable goal. By adding a figure or percentage to work towards, to make the task more digestible. For example: send automated emails to leads who abandoned their cart with the aim of getting 20 purchases in 90 days.

Is 20 purchases an impressive feat? Well, it depends on what you’re selling. But regardless of that, you can still demonstrate the effectiveness of a strategy by setting goals like this.


It seems obvious, but your goal has to be achievable.  Even if it’s specific and measurable, you’ll still need access to the right resources and knowledge in order for the goal to be viable.

Don’t waste your time on something that’s not attainable.


Your goals should be set in the context of those around you or in that of a larger plan. If your goal is completely unrelated to those of your colleagues then you won’t be contributing to anything larger than yourself.

That’s not to say your goal isn’t worthwhile, but this might not be the time to set it.


All goals should have an expected date for completion, something to work towards. This is the only way you can plan each stage accordingly and track their success.

Metrics for success

We’ve covered the ways you should devise individual goals above, but you should also think about what metrics you’ll use to track the success of your 30, 60, 90 day plan. Try to come up with at least one metric for each month of the plan.

How to create a 30-60-90 day plan

When you are creating a 30-60-90 day plan, you should ensure the milestones outlined will allow for success and productivity within the first few days of starting. A great way to lay a foundation is to use what questions and comments were made in your interview.

Look at how closely aligned your skills and previous experience are to what is required in this new role and how that may impact how quickly you can become productive.

If possible, you should consider speaking to the person who previously occupied your role, they may well have some tips and tricks for impressing your new managers.

What to include

While your employer may have given you some guidance on how they would like to see the progress of your role within 30, 60, and 90 days, it is ultimately up to you how to achieve this. There should be specific milestones in place for each time period, that you can aim to achieve.

30 day plan: Learning and familiarization

30 days after starting you will have met with your manager to discuss company culture and objectives.

Become familiar with the products/services your company offers, the target market, major competitors in the industry, and how your role contributes to overall business objectives.

Understand the infrastructure of your company network/systems and software, including the location of files, folders, printers, etc., as well as who has access to what information do they have a traditional hierarchical work set up or work in cross-functional teams.

Don’t be afraid to ask questions in these first 30 days. Curiosity is an indicator that you want to do your job well and reduce the time you need to take up from other people in the future.

Finally, look into the best practices for your role. Are you expected to create email campaigns? Take a look at the best practices for email subject lines.

60 day plan: Apply learning and develop skills

60 days after starting, you should be applying what you’ve learned and develop your skills.

Take time to formulate opinions on how the company’s products/services can expand their reach, identify new opportunities within target markets under-served by their current offering.

Stay up to date with industry news so that you are knowledgeable about recent changes in your field.

Continue to build your network, it is important in all roles, but especially in sales.

Begin applying what you have learned about the company’s infrastructure and technology systems to become familiar with how your department functions on a daily basis.

90 day plan: Demonstrate success

90 days into your role, the third month, you should aim to demonstrate success. Take the lead in performing tasks and show managers or stakeholders how far you’ve come.

Start to show how your actions positively impact shared projects and the business as a whole.

Consider attending at least one industry conference/trade show to build your network and learn how other professionals approach roles similar to your own.

30-60-90 day plan example

The sample below shows how the milestones outlined in the 30-60-90 day plan may play out over time, depending on what you are expecting to achieve. Remember that this is just a sample and your own plan will be tailored specifically towards your role.

First 30 days

Focus: Learning.

Priorities: Meet your team, gather internal resources, understand what’s required of your role, learn what’s expected of you by managers and stakeholders, and identify the challenges you may face.

Learning goals

  • Reference internal materials that are relevant to your role.
  • Access tools and platforms you need to perform your role, such as email accounts, CRM software, customer support systems.
  • Set meetings with colleagues and managers to acquaint yourself and build relationships.
  • Review current SEO strategies and editorial guidelines.

Performance goals

  • Write a blog article.
  • Post to social media.
  • Ask for feedback on your performance and work it into your plan.
  • Ask what other skills you need to learn in order to grow quickly.

Personal goals

  • Get acquainted with your team.

Second 30 days

Focus: Apply what you’ve learned.

Priorities: Start to perform the entirety of your role and determine how you can have a positive impact on the business.

Learning goals

  • Take 2 internal and 1 external training course to become more proficient.
  • Shadow a team member or manager to understand how your role impacts their work.

Performance goals

  • Write 8 blog articles (2 per week).
  • Compare engagement with your articles to that of pre-existing articles.
  • Create a social content calendar for the month.

Personal goals

  • Develop relationships outside your own team.

Final 30 days

Focus: Demonstrate success.

Priorities: It’s time to start forging your own path and take initiative within your team. Demonstrate the impact of what you’ve done so far and make suggestions on how to push the boat out. Here, you should start thinking about goals for the rest of the year (and beyond).

Learning goals

  • Identify courses or conferences that you can use to develop your skills further.
  • Review your past goals with the metrics you set yourself.

Performance goals

  • Perform your responsibilities at a higher level than before (more articles, more engaging content).
  • Pitch a project or campaign.
  • Complete a project or campaign and report on its success.

Personal goals

  • Immerse yourself in the company culture and social events, with the intention to become an advocate.
  • Lead a meeting with your team.
  • Demonstrate the value you’ve provided in the past 90 days to your team or manager.

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